The Cannabis Trail, Inc.

TOMORROW - Tune into Travel Tuesday on Beard Bros Pharms at 10am! This month, Brian Applegarth interviews Jim & Brian of The Bohemian Chemist, a beautiful cannabis apothecary with an outdoor lounge and adjacent hotel & restaurant in Anderson Valley. The Bohemian Chemist is also a Cultural Landmark on the Trail - so listen in & plan your visit! Every second Tuesday is Travel Tuesday - who should Brian interview next? Drop your ideas in the comments. 👇 #traveltuesday #beardbrostravel #bohemianchemist #cannabistravel

Next week we'll be helping everyone at Hall of Flowers plan their next elevated travel adventure! Be sure to stop by the CTA booth outside, pick up some info, and Enter to Win a 3-night stay at Coral Cove Wellness in Jamaica by joining our 2024 Trail Challenge - we're hard to miss with the bright orange and yellow at Booth O24! What are you most excited about at Hall of Flowers? We'll be supporting the Beard Bros at the Free Edwin Rubis stage, talking cannabis tourism in the Sonoma Hills Farm culinary experience area, and sharing travel info and inspiration to help you incorporate the plant into your next adventure at the CTA booth! Stop by and grab some stickers, scan the QR code to enter the giveaway, and talk travel with us at HOF on Friday and Saturday the 20th & 21st in beautiful Santa Rosa.  Get 50% off your tickets to the Saturday HOF Festival that's open to the 21+ public for the first time this year by following our link (see the comments) or entering promo code TCT50 - see you next weekend!

The Cannabis Trail was recently highlighted as a Top Sonoma County Cannabis Travel Experience by Sonoma County Tourism. The Cultural Landmark at Riverside Wellness Collective honoring Brownie Mary is the cornerstone Sonoma County stop on the Trail, and Riverside in Guerneville was also the first dispensary in the County. Brownie Mary's "Bust Heard Round the World" in 1992 took place in Cazadero as she was making a batch of her famous brownies, which she gave out to AIDS patients in San Francisco. It's so wonderful to see the deep roots cannabis has in Sonoma County celebrated alongside amazing modern canna-travel and wellness experiences offered in the area.  Check out the article (link in the comments) and plan your next adventure in Sonoma County! #sonomacounty #travelexperiences #travelthetrail #cazadero #BrownieMary

Last week we embarked on a quick but amazing journey along the Trail to install new landmarks, enjoy some face time with our landmark stewards and capture content. Thank You to everyone we visited for making some time to connect and for helping bring the Trail to life! This trip we visited these amazing spots in Oakland, Mendocino and Humboldt: 📍 NUG Oakland is officially the home of a Cultural Landmark honoring Oaksterdam University. 📍 Root'd in the 510 has opened their lounge & hosts regular events in Oakland! 📍 Brooktrails hosts a combo disc golf + ball golf course in the redwoods - thanks Joseph at Emerald Spirit Botanicals for showing it off. 📍 Area 101 is the birthplace of The Emerald Cup - great to chat with Tim Blake and Pebbles Trippet during our visit. 📍 Swami & Nikki hosted us for a Club Swami Virtual Meetup at their gorgeous ranch deep in the Mendocino hills. 📍 Matt at Humboldt Cannabis Tours took us on a tour of Catch a Cloud Farm where we saw beautiful plants and epic views. 📍 Bigfoot Cannabis is now a Cultural Landmark honoring the legacy community in Willow Creek. 📍 Plantshop in Ukiah helped us wrap up the trip with dabs in their outdoor lounge and a little back-to-the-land education. Whew! What an amazing journey. Time for a weed nap!

Who will we see at Hall of Flowers? 💐 Not only is this renowned industry conference returning to the Sonoma County Fairgrounds in September, but for the first time, Day 2 of the event will be open to the 21+ public for a consumption & sales friendly festival that lets everyone in on the Hall of Flowers fun. You'll find our Cann*bis Travel Authority booth outside at the event, and Brian will be speaking in the Culinary Showcase space hosted by Sonoma Hills Farm and award winning chefs on Saturday as well. 🍽️ Come connect with hundreds of brands, enjoy speakers and entertainment, and immerse in the culture in the sunshine in beautiful Santa Rosa on September 21st. Grab your tickets for the Hall of Flowers festival now - we have a 50% off discount code on tickets at the link in the comments.

Today is Brownie Mary Day! In 1992, the San Francisco Board of Supervisors declared August 25th as “Brownie Mary Day” in honor of Mary Jane Rathbun's work in legitimizing the medical use of c*nn*bis and in helping suffering AIDS patients ease their pain.  Brownie Mary’s contributions paved the way for the legalization of medical use of the plant across the country, influencing numerous states to follow California's lead with Proposition 215. At “The Bust Heard Round the World” in Cazadero, Brownie Mary was arrested while making her famous pot brownies for the AIDS patients she visited, and the media attention resulting from her bust helped turn the tide of public opinion in favor of medical use. Without Brownie Mary and her allies, we would not have legal access to the plant today. Thank you Brownie Mary!  Mary Jane Rathbun passed away in 1999, but her legacy as a compassionate and courageous activist lives on and we honor her activism and dedication to the patients that she helped. Let’s mix up a big batch of brownies in her honor this weekend!

Tune in next Wednesday the 28th at 6pm PST when Brian Applegarth and Swami will sesh live from Mendocino with Club Swami members on Zoom! Swami and Nikki are icons in the global cannabis culture, travel and tourism included. They lived in India and traveled The Hippie Trail, and their life stories are fascinating. The Emerald Triangle is now their home and sungrown c*nn*bis is their craft.  Brian, Nikki and Swami will broadcast at Swami Select Ranch on August 28th for a Virtual Club Swami Sesh to talk about all things canna culture and travel. Topics like regenerative ag, entheogenic travel, and spiritual transformation will all be part of it - travel trends where cannabis continues to differentiate in tourism and offer something truly special for travelers and visitors. Join us on Wednesday, August 28th, 2024 at 6pm Pacific Time Register by joining Club Swami here:

Stop by the CTA booth at The Emerald Cup this weekend and join our Cannabis Trail Challenge, which enters you to win a 3-night / 4-day stay at the beautiful Coral Cove Wellness resort in Jamaica! 🌴 We'll be sharing information on canna-travel experiences, recommended stays and tips for planning your next adventure. Once you join the Challenge, you can explore Cultural Landmarks along the Trail and map out your trip in an interactive experience powered by Explore by Seeker. And our partner Undoo will be there with their come-down and tolerance reset products in case you get a little too lifted at the Cup. If you're slacking on getting your tickets, NOW is the time - Use promo code CTA2024 for 35% off your Weekend Passes!  We are so excited to debut the Cannabis Travel Authority booth and experience the 20th Anniversary of the Emerald Cup! See you there! 🏆 To Enter the Giveaway, Join the TCT Challenge here:

📍Landmark Highlight: Humboldt Cannabis Tours in Eureka, California Nestled in the heart of Old Town Eureka, Humboldt Cannabis Tours offers an unparalleled opportunity to delve into the rich history and culture of Humboldt County’s cannabis legacy. A Cultural Landmark on The Cannabis Trail, this tour company provides a unique educational experience that celebrates the pioneers, cultivators, and activists who have shaped the unique narrative of this corner of the Emerald Triangle. 🍃 Ready to immerse yourself in Humboldt County legacy culture? Your tour guide at Humboldt Cannabis Tours is Matt Kurth, and he'll guide you as you peek behind the Redwood curtain and experience cannabis travel at the source. Learn more in this recent Landmark Highlight article on Beard Bros, and book your Humboldt Cannabis Tour now - harvest season is prime time for a farm tour! 🚐 Learn more here: https://lnkd.in/g5BsM8f7 #travelthetrail #landmarks #humboldtcounty #humboldtcannabistours #farmtours #emeraldtriangle

In the heart of the Emerald Triangle, where the towering redwoods and misty mountains cradle some of the world’s most legendary cannabis farms, a beacon of the community has shone brightly for two decades: The Emerald Cup. This iconic event has grown from its humble beginnings at Area 101 in Mendocino County into a cultural cornerstone, celebrating not just the finest sun-grown cannabis but also the resilient, pioneering spirit of the community. We're very excited to debut the CTA booth - Cannabis Travel Authority - this weekend in Oakland at the 20th Anniversary Emerald Cup event! 🏆 The story of The Emerald Cup is deeply intertwined with the rich history of the Emerald Triangle. It all began in the heart of Mendocino County, at a little spot of land near Laytonville called Area 101. It is now a landmark on The Cannabis Trail and a sacred space for cannabis enthusiasts and activists alike. As we prepare to gather in Oakland, let's honor the work of all the trailblazers who have helped liberate the plant. Let us carry their legacy forward and continue to keep the heart and soul of this community alive! 🍃💚✊ Come see us at the CTA booth - #43 - and enter to WIN a 3-night stay at Coral Cove Wellness retreat in Jamaica by joining our Cannabis Trail 2024 Challenge powered by Seeker Explore! We'll be a resource for travel information, trip planning services, and some harm reduction products to help bring your high down a bit if needed thanks to our partners at Undoo. See you there. And to get us pumped for the weekend, read more about the history of The Emerald Cup and our booth in the latest TCT Blog post. 💬