The CMO Network

Personal branding isn't just for marketers - it's essential for engineers too! Meet Austin Kim, a linux system engineer who became a LinkedIn Top Voice. Austin's journey shows how sharing practical, valuable content can build a strong personal brand, even in technical fields. Starting on LinkedIn is easy, but standing out is the real challenge. Austin's key to success? Consistently providing content that's directly applicable to his audience's work. In today's interview, you'll learn: - How to develop a personal branding strategy as a technical professional - The importance of understanding your audience's specific needs - Ways to overcome branding challenges in niche industries Watch the full interview if you're an engineer or tech professional looking to boost your career through personal branding. https://lnkd.in/gmMzntjn #PersonalBranding #TechCareers #LinkedInTopVoice #SoftwareEngineering

Success in marketing isn't about following trends - it's about understanding your customers and driving revenue. Meet Fahad M., VP of Marketing at TealBook, who's helping build a data foundation for procurement teams across North America. Starting a marketing career is easy, but navigating the complex landscape of strategies and metrics can be overwhelming. The key to long-term success? A laser focus on revenue and customer needs. In today's interview, you'll learn: - How to develop an effective go-to-market strategy - Why revenue should be your north star metric - The importance of balancing branding with growth activities - How to leverage AI in content marketing without losing the human touch Are you a marketer looking to sharpen your strategic skills? Don't miss the full interview for invaluable insights from an industry veteran. https://lnkd.in/gmR3jfea #MarketingStrategy #RevenueGrowth #AIinMarketing #LeadershipDevelopment

Trust and leadership by example are the cornerstones of successful marketing teams. Meet Joseph Kerwin, CMO of Lendistry, a fintech company that has distributed over $10 billion in grants and loans to small businesses. While starting a business is easier than ever, sustaining growth remains challenging. Joe emphasizes the importance of building trust and leading by example to create high-performing marketing teams. In today's interview, you'll learn: - How to align marketing efforts with sales processes - The role of metrics and AI in modern marketing - Strategies for overcoming negative industry perceptions If you're a marketing leader looking to build stronger teams and drive results, don't miss this insightful conversation! https://lnkd.in/gEgDK8rY #MarketingLeadership #FinTech #TeamBuilding #CustomerEngagement

Trust is the foundation of all highly functioning teams in business. Meet Robb M., CMO of TEAL, a company transforming global connectivity for mission-critical devices. Robb's expertise in IoT and marketing has driven significant growth for early-stage companies. Starting a business is easier than ever, but sustaining success is challenging. The key? Embracing a servant leadership mindset and fostering trust within your team. In today's interview, you'll learn: - How to leverage AI in content marketing and sales - Strategies for aligning product, marketing, and sales teams - Tips for identifying top-performing content that drives sales - The importance of storytelling in effective marketing Are you a marketer looking to level up your skills? Watch the full interview for invaluable insights from a seasoned CMO. https://lnkd.in/g6Mazb-N #MarketingStrategy #Leadership #AIinBusiness #StartupGrowth

What's the secret to maximizing marketing productivity across a diverse portfolio of products and services? In this interview, Gregg Fine, Chief Marketing Officer at GBS Corp, shares his marketing journey and how he’s helping increase business productivity and efficiency. Highlights of this episode include: - How to facilitate ongoing understanding of customer needs through regular team training on the full breadth of solutions - Leveraging the existing client base as the most powerful channel for generating leads and referrals - Overcoming branding challenges in a highly diversified organization by creating targeted microsites for each division Tune in today to the full interview at The CMO Network website: https://lnkd.in/gtJBVdDc Join the conversation in the comments below! What strategies have you found effective for driving productivity in marketing? #B2BMarketing #MarketingProductivity #Brandingy #MarketerInsider #TheCMONetwork

True success in business comes from adapting to change and continuously learning. Meet Elise R., VP of Marketing at FP Transitions. She's helped grow the company from 9 employees to over 70, transforming it into a leading consulting firm for independent financial advisors. Starting a business is easy, but building a sustainable one is challenging. Elise's journey shows that adaptability and a passion for learning are key to long-term success. In today's interview, you'll learn: - How to align content strategy with customer needs - The power of cross-departmental collaboration - Balancing AI tools with human creativity in marketing - Focusing on metrics that truly drive business growth Watch the full interview if you're an entrepreneur looking to scale your business through strategic marketing. https://lnkd.in/gVkMi5XK #MarketingStrategy #EntrepreneurshipTips #BusinessGrowth #ContentMarketing #AIinBusiness

What if we could create meaningful career pathways for people with intellectual and developmental disabilities? In our latest episode of The CMO Network podcast, we had the pleasure of speaking with Gayatri Kini, the Founder and CEO of The Accidental Ally . Gayatri's journey is nothing short of inspiring, as she has dedicated her career to building opportunities for individuals with Down syndrome, cerebral palsy, and autism. Her mission? To pave the way for these talented individuals to thrive in the workforce. Here are three key takeaways from our conversation: - Authentic storytelling is key to building a strong brand for The Accidental Ally. - Gen AI tools empower The Accidental Ally team, especially those with disabilities, to create engaging content. - The Accidental Ally prioritizes a human-centric approach, ensuring their solutions truly impact the people they serve. Tune in to learn more about Gayatri's inspiring journey and her dedication to making a difference in the lives of people with disabilities. Listen to the full interview on The CMO Network website. https://lnkd.in/g6xmnVdA Join the conversation in the comments below. What are your thoughts on creating career pathways for people with disabilities? #CareerPathways #DisabilityInclusion #AuthenticBranding #GenAI #HumanCentric #TheCMONetwork

Success in business isn't just about big ideas - it's about paying attention to the small details. Meet Carolina Aponte, CEO of Caja Holdings LLC. With 13 years of experience, she's built a thriving company providing back-office support and fractional CFO services to small businesses. Starting a business is easy, but scaling it profitably is challenging. Carolina emphasizes the importance of being responsive to change and empowering your team to execute on your vision. In today's interview, you'll learn: - Why paying attention to details is crucial for business success - How to motivate your team and align them with your company's mission - The importance of building personal relationships in leadership If you're a small business owner looking to scale your operations and increase profitability, watch the full interview for invaluable insights from a seasoned CEO. https://lnkd.in/gE_gP22D #SmallBusiness #Leadership #Entrepreneurship #BusinessGrowth

Data can empower your business! In this episode, Monica Merino Garrido, Vice President and Head of Marketing at Consumer Edge, shares her insights on data-driven marketing. Hear Monica’s inspiring marketing story and how she continues to help more customers. Highlights of this episode include: - Why understanding your audience segments can drive more effective marketing strategies - How tracking all metrics, from acquisition costs to event benchmarks, can optimize marketing efforts - How using consumer data provides you with valuable insights into your competitors and market opportunities Tune in to the full interview on The CMO Network website. https://lnkd.in/g7E7dUQr Join the conversation in the comments and share your thoughts! #IaaSMarketing #DataDrivenMarketing #MarketerInsider #CMOInsights

Ever wondered how a cooler company can go viral? In this episode of The CMO Network, we dive into the marketing strategies of Travis Ferguson, CMO and CIO at ICEY-TEK USA . Here's what you'll learn: - Unique Marketing Approach: Discover how Icey-Tek balances marketing to existing customers while always seeking new ones. Their coolers come with a 5-year warranty, ensuring customer retention and satisfaction. - Viral TikTok Strategy: Learn how a simple dad joke video skyrocketed their TikTok followers from 86 to 1.6 million without paid ads. It's all about taking themselves a little less seriously and connecting with the audience. - Content Creation Insights: Travis shares the importance of consistency in messaging and the role of AI in content creation. Yet, he emphasizes that genuine human reactions, especially in photoshoots, are irreplaceable. Curious to hear more? Listen to the full interview on The CMO Network website. https://lnkd.in/gv62GAWt Join the conversation in the comments below. #MarketingStrategy #ContentCreation #TikTokMarketing #CustomerEngagement #CMONetwork #MarketerInsider #CMOInsights