The Consumer Behavior Lab

🚀 Ready to challenge what you know about advertising effectiveness? In our latest episode of the Consumer Behavior Lab Podcast, MichaelAaron and Richard sit down with Les Binet, celebrated author and expert in the field of advertising effectiveness. Les shaped the landscape of modern marketing with his bold insights that challenge convention, and in this interview, he doesn’t hold back. 🧠 From emotional brand campaigns to rational sales-driving initiatives, Les breaks down the hidden drivers behind the world's most successful brands. We also go beneath the surface to uncover some of his lesser-known ideas that might just change how you think about your next campaign, including: 🎶 Why music should play a starring role in your ads 💥 The “myth” of ad wear-out and why you might be cutting campaigns too soon 🧩 The “dark matter of effectiveness”— the often overlooked role of price sensitivity in evaluating an ad's success Get ready for insights that go beyond the ordinary and help you get the most out of your advertising. It's Les Binet like you’ve never heard him before. Tune in here 🎧 : https://lnkd.in/e3zUKmSD #MarketingScience #LesBinet #AdvertisingEffectiveness #ConsumerBehavior #MarketingInsights

Our latest episode of the Consumer Behavior Lab podcast is all about elections 📩 This week, MichaelAaron and Richard explore the behavioral science behind voter registration campaigns like “Rock the Vote” in the U.S. and “Got Five” in the UK, including: 🔹 Positive Social Proof: How focusing on positive trends can be more effective than highlighting negative behaviors when it comes to influencing people's actions. 🔹 Noun vs. Verb Usage: How subtle yet powerful shift in language—like using nouns like “voter” instead of verbs like “vote”—can reinforce a sense of identity and increase the likelihood of action. Whether you’re in marketing, public policy, or are just passionate about civic engagement, this episode offers actionable insights on applying behavioral science that can help maximize your impact. 👉 Tune in here: https://lnkd.in/eK4UGrUN #BehavioralScience #Marketing #GetOutTheVote #ConsumerBehaviorLab

How long does it really take to form a new habit? ⏱ Our latest article explores how TikTok mastered the science of habit formation by leveraging the power of uncertain rewards—creating a platform so irresistible, it's now facing major scrutiny. Curious? Read more 👇 #MarketingScience #ConsumerBehavior #BehavioralScience #TikTok

🚨 New Episode Alert 🚨 Want to know how Pret a Manger turns your daily coffee run into an exciting experience? Or how Perrier redefined essentialism to conquer the US market? 🤯 We sit down with Matt Johnson, author of Blindsight, in our latest episode to dive into the genius of behavioral science applied by top brands. From uncertain rewards that keep customers coming back, to the power of marketing to groups rather than individuals, Matt shares insights every brand needs to hear. Curious about how these strategies can shape the future of marketing? Tune in now to unlock the secrets! https://lnkd.in/e3U4m5DF #MarketingScience #ConsumerBehavior #BehavioralScience #BrandStrategy #MattJohnson #Blindsight #Podcast

🚀 Ever wonder how top brands like Spotify, Zoe, and the AA use behavioral science to influence consumer habits? 🚀 In this episode, we dive deep with ad agency founder Kate Waters, uncovering the secret sauce behind their success. From language re-framing to social proof, concreteness to choice paralysis, we break down the psychology powering their marketing magic. Curious how these principles can elevate your brand? This is one conversation you won’t want to miss! 🎙 https://lnkd.in/eBKtRx8s #BehavioralScience #MarketingStrategy #Branding

🍂 It's that time of year — Pumpkin Spice Latte season is back! But what makes this iconic drink so irresistible? In our latest episode, we dive deep into the psychology behind Starbucks' marketing magic. Discover how they use scarcity to create intense desire, keep habituation at bay, and tap into the powerful pull of nostalgia to turn a seasonal drink into a cultural phenomenon. 🎧 Don’t miss out—listen now: https://lnkd.in/e79ZbsHw #BehavioralScience #MarketingStrategy #ConsumerBehavior #Podcast

With the Consumer Behavior Lab Podcast on a summer hiatus, it's the perfect time to revisit one of our favorite episodes: Summertime, Cocktails, and The Color Orange ☀🍸🔶 In this episode, MichaelAaron and Richard unpack how Aperol leveraged the collective power of color theory, social proof, and behavioral triggers to make the Aperol Spritz the officially unofficial drink of summer. 🎧 Tune in here: https://lnkd.in/e2e_jvx5 #BehavioralScience #MarketingStrategy #Entrepreneurship #ConsumerBehavior #Podcast

Advertising a negative review as a form of marketing is a bold choice. Then again, Snowbird Ski Resort is a bold brand. In 2017, the company launched a series of advertisements focusing on one-star reviews that called its slopes “too advanced” and “not an easy trail." It was a spot-on marketing campaign that targeted only the most hardcore skiers and boarders. In our latest episode, Richard Shotton and MichaelAaron Flicker sit down to talk about the behavioral science behind marketing and vacations. https://lnkd.in/gn2PqKmK

The Champions League Finals are this weekend and we have an exciting episode about how football (soccer) can teach brands to thrive under the status quo. Often, marketers try to take a sharp turn to reinvent their campaigns, but the behavioral science in football shows us that maintaining course can deliver the best results. Join MichaelAaron Flicker and Richard Shotton they break down the behavioral science behind the world's most watched sport - football. #football #championsleague #soccer https://lnkd.in/gViMYb-r

It’s not often you hear the “world’s best tortilla” sells only 24 per day. But that’s the case at a pincho bar in San Sebastián. In fact, people wait hours to try and nab a spot at this Michelin-rated restaurant in the Basque Country of Spain. Behavioral science in marketing goes far beyond big companies launching major advertising campaigns. It even comes from small restaurants across the world that want to make a splash. In our latest episode, MichaelAaron Flicker and Richard Shotton sit down with Owain Service to talk about how different sectors across the world are implementing behavioral science in their marketing. https://lnkd.in/gNKNpKDC