The DRG

The DRG

Market Research

Brookfield, WI 1,546 followers

Smarter + Together

About us

We are marketing research consultants ready to help you make clear, confident decisions about your customers, brand, and employees. We help organizations shift to a mindset that puts what we call Adaptive Resilience at the center of everything - because resilience is no longer just about bouncing back. It’s about adapting and focusing forward – being ready to seize opportunities in times of disruption so you can emerge on the other side better than before. While our work is centered around quality research, our consultative partnerships are built on so much more than the data. Yes, data is a gold mine.  And we know how to use it to find what’s truly valuable. But where we really help our clients achieve success is in revealing the dynamic stories that the data tells. This is the key to turning insights into action, and ensuring your next chapter is written even better than the last. To learn more, visit www.TheDRG.com.

Industry
Market Research
Company size
51-200 employees
Headquarters
Brookfield, WI
Type
Privately Held
Founded
1974
Specialties
Voice of the Customer (VoC), customer satisfaction, market research, marketing research, employee experience research, customer experience research, brand experience research, customer emotions, marketing research consulting, transactional research, brand trust research, brand loyalty research, customer retention and advocacy research, segmentation research, CX and EX connections, adaptive resilience, brand consideration and purchase intent research, customer journey moments, advertising and communication effectiveness research, banking and financial services industry, healthcare industry, health insurance industry, and experience fusion

Locations

Employees at The DRG

Updates

  • View organization page for The DRG, graphic

    1,546 followers

    This year, we took our annual Employee Appreciation Days to the next level as we celebrate our 50th anniversary! 🥳 We hosted a special 50th anniversary office Olympics, a way to connect with each other through a bit of friendly competition. From water wars and a step challenge to office scavenger hunts and the final Olympic Award Ceremony, the excitement never stopped. And of course, we also took time to refuel with our annual Senior Leadership breakfast and Carbs & Coffee station, making it an unforgettable celebration. But beyond the medals and fun, this time is about our amazing employees. We are so thankful to each and every team member for making our company what it is today. Cheers to our dedicated employees and to another 50 years of success together! 🎉 Swipe through to see some highlights from all the events! #DRG50 #EmployeeAppreciation

  • View organization page for The DRG, graphic

    1,546 followers

    📈 Many companies excel in some aspects of their CX research programs but not in others. Are you overlooking socialization or underutilizing all the VoC sources available to you? By addressing your company’s gaps and implementing the right insights, you can not only strengthen your program but also fuel customer loyalty and more sustainable business growth. Check it out here: https://lnkd.in/gmUfa4SH

  • View organization page for The DRG, graphic

    1,546 followers

    🔍 DIY or full-service marketing research? The choice is rarely clear-cut. Cost, flexibility, expertise, accuracy - these are just a few of the MANY factors to consider when deciding between DIY platforms and full-service research firms for your research needs. Our new guide dives deep into the pros and cons of each approach to help you make the best decision for your company. 🤔

    DIY vs. Full-Service Marketing Research: Which is Right for Your Company?

    DIY vs. Full-Service Marketing Research: Which is Right for Your Company?

    The DRG on LinkedIn

  • View organization page for The DRG, graphic

    1,546 followers

    🎥 "You're valued as a whole person here." Erin’s perspective is a perfect example of what makes The DRG special. Because here, work is more than just a job. It’s being part of a team that’s not only brilliant and hard-working but also knows how to have a lot of fun. It’s about a culture of collaboration, creativity, and shared growth. Hear more from Erin on why she loves the unique culture at The DRG—where your work, ideas, and Office Olympics ranking are all valued! 🏆 #EmployeeExperience #CompanyCulture #LifeAtDRG #DRG50

  • View organization page for The DRG, graphic

    1,546 followers

    In honor of our 50th year in business, we didn't just refresh our logo and branding, but we also decided our website needed a little facelift, too. Go check it out and tell us what you think! ✨ Check it out: thedrg.com A lot has changed since 1999, the year we launched our first ever website. Back then, there were no fancy plugins, builders, or effects. Cyber security was virtually non-existent. And the internet was only semi-accessible to the average consumer (looking at you, dial up). Fast forward 25 years and the difference between that first site and our 2024 site is staggering. In fact, it's amazing how far the internet and web design have come. Swipe to see how our website has evolved through the years! 💻 #DRG50

  • View organization page for The DRG, graphic

    1,546 followers

    🎉 Happy 50th Anniversary (and brand refresh) to us!🎉 Today, we're celebrating 50 years of growing, adapting, and evolving - not just with our changing world and industry but, more importantly, with our clients and partners. In honor of our 🥇golden anniversary we’ve given ourselves a fresh new look, featuring a new logo, contemporary branding, and an elevated website. While our look may have changed, our commitment to delivering high-quality research and upholding our mission and values remains strong as ever. We're thrilled to invest in ourselves (hey, you only turn 50 once!) and showcase a brand identity that authentically represents who we are and what we strive to be for our clients: your smart, friendly, trusted research partners. A heartfelt thank you to our clients, employees, communities, and friends. Your support means the world to us, and we wouldn’t be here without it. Here’s to the next 50! 🥂 #DRG50

  • View organization page for The DRG, graphic

    1,546 followers

    Ever feel like your CX research program is missing something? In our new ebook, “Fill in the Blanks of Your CX Research Program”, we address common program gaps and the strategies that can make or break your program’s success. Download your copy for the insights you need to fuel customer loyalty and more sustainable business growth. https://hubs.ly/Q02KtnGM0

  • View organization page for The DRG, graphic

    1,546 followers

    Guess who ELSE turns 50 this year? Milwaukee Institute of Art & Design! Celebrating 50 years of creativity and innovation at the Milwaukee Institute of Art & Design...MIAD is a staple institution in MKE's third ward. They've been educating, supporting, and helping cultivate the Milwaukee arts community and culture for half a century. We're proud to share this milestone with an institution that has inspired so many artists and designers. Congratulations to MIAD, here’s to another 50 years of artistic excellence! #MIAD50 #CompanyAnniversary #Celebrating50 #DRG50

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