Harry Davies covers us and the EHI Index in his Impact Investing Digest #22. He succinctly captures EPIC World's mission and what the Index demonstrates. Read more here: https://lnkd.in/gvS8mQ_D #EPICWorld #EntrepreneurialHouseholds #EPIC_Opportunity #EHI_Index #50BlueChipCompanies
EPIC World (Formerly Enmasse World)
Business Intelligence Platforms
Building 50+ blue chip companies to accelerate the economic momentum of Entrepreneurial Households
About us
EPIC World is a comprehensive global platform created to help build and scale 50+ blue chip companies that address the needs and aspirations of Entrepreneurial Households. We align customer insights and capital strategies to achieve our goal. In 2024, Entrepreneurial Households contributed over $10 trillion in transaction volume in India alone, with potential to grow tenfold over the next 20 years. Yet, despite their economic resilience, innovativeness, and their generation of multiple sources of income, they don’t have access to a formalized ecosystem of goods and services to support their continued growth. If you’re as passionate about this change as we are, join us and let’s get to work.
- Website
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epicworld.com
External link for EPIC World (Formerly Enmasse World)
- Industry
- Business Intelligence Platforms
- Company size
- 11-50 employees
- Type
- Privately Held
- Founded
- 2023
Employees at EPIC World (Formerly Enmasse World)
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Kartik Parija 🤓
Entrepreneur // Craftsperson // Builder | Co-founder, EPIC World
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Windy Wilkins
Social Impact | Leadership Coach | Philanthropic Advisor | Impact Investing
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Vipul Rawal
Partner @ Elevar Equity | Co-founder @ EPIC World
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Ruchi Ramann
Venture Partner, Elevar Equity | Senior Advisor, EPIC World | Impact Investing
Updates
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EPIC World (Formerly Enmasse World) reposted this
Recently, every newspaper screamed the same thing: “A billion Indians have no spending power.” “90% of Indians lack discretionary income.” “India’s consumption is driven by the top 10%.” That is Perspective 1. Perspective 2: There is a massive middle—the unseen 70%—who are willing to pay for better-quality products and services that meet their core needs. Perspective 3: For this unseen middle, over 90% of economic activity revolves around essential spending. There is an immense business opportunity that lies well beyond discretionary spends. With over two decades of experience, we are doubling down on Perspective 2 and 3! We are convinced that India’s story goes well beyond discretionary spends and consumption. It’s about the full range of solutions that they’re willing to pay for—quality education, affordable healthcare, financial solutions, business growth, and more. And it is not about individual earnings—it is about household cash flows. I shared my take in DealStreetAsia on why India’s true economic strength lies beyond the wealthiest 10%—and why the understanding of India's market potential needs a deeper dive.
For too long, businesses have fixated on India’s wealthiest consumers, assuming they are the only profitable market. But this narrow focus ignores a much larger, more resilient, and deeply interconnected customer base: households. Jyotsna Krishnan, managing partner at Elevar Equity and the CEO and co-founder of EPIC World (Formerly Enmasse World) argues why traditional financial institutions should recognise the collective strength of households:
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businessline covered the launch of the EHI Index last week, highlighting the opportunity that lies in serving Entrepreneurial Households. The EHI Index has outperformed the NIFTY 50 and NIFTY Financial Services Index as of date. This demonstrates the possibility of enduring growth at scale for such companies. Read more here: https://lnkd.in/gdV8KEYM #EPICWorld #EHI_Index #EntrepreneurialHouseholds #50BlueChipCompanies
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EPIC World was in the news last week for launching the EHI Index, a first-of-its-kind index tracking the performance of companies providing core solutions to Entrepreneurial Households. DealStreetAsia quoted Jyotsna Krishnan on the confidence it can inspire among investors and founders about the business and investment potential of serving this segment. Read more here: https://lnkd.in/gneAW4EU #EPICWorld #EHI_Index #EntrepreneurialHouseholds #50BlueChipCompanies
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Our first-of-its-kind, Entrepreneurial Households India Index (EHI Index) was recently featured in an article in YourStory Media. Developed by EPIC World, with Morningstar Indexes providing calculation services, the Index tracks 34 publicly listed companies which are providing core services to Entrepreneurial Households. With a combined $115B market cap, the EHI Index reminds us of the time when the Bessemer's Cloud Index was launched in 2013. From a $100B market cap to $2T - look at where it is now! If that index showed where the future of software was heading, we believe the EHI Index shows where India's next wave of growth be will coming from. Dive into the Entrepreneurial Households India Index https://lnkd.in/e7yx_-Rz
🚨 EPIC World (Formerly Enmasse World) Unveils $115B EHI Index to benchmark companies empowering entrepreneurial households. 🚀 EPIC World, in partnership with Morningstar Indexes, unveils the $115B Entrepreneurial Households India (EHI) Index! Tracking 34 companies empowering entrepreneurial households—India’s untapped economic force. 💡💼 With a 22% five-year revenue CAGR and key players like Bandhan Bank, Bajaj Finance & Muthoot Finance, the index challenges traditional growth narratives. Read more: https://lnkd.in/dnRZtUwP By Trisha Medhi #EHIIndex #Entrepreneurship #EPICWorld #IndiaGrowth #FinancialInclusion
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co:collective has played a key role in bringing the vision of EPIC World to life. Their engagement with the EPIC World team has resulted, not just in a bold and vibrant visual identity, but has also crystallised our ambitious goal of helping build and scale 50+ blue chip companies serving Entrepreneurial Households. A huge thanks to the Co:Collective team, for being true partners in our journey towards accelerating the economic momentum of Entrepreneurial Households!
Excited to share the launch of EPIC World (Formerly Enmasse World), a global platform that helps entrepreneurs access capital as well as other vital resources to build companies that specifically focus on an underserved segment of the population in India called Entrepreneurial Households. When they came to us, the team behind EPIC World had already built a 20 year track record of success as Elevar Equity, helping launch multiple successful companies providing critical services to this undervalued segment. The team now had an even bolder vision – the creation of a new brand and business that would help them expand their positive impact exponentially – Epic World. Today EPIC World is uniquely positioned to both attract investment and build trust with the communities they serve, ultimately driving sustainable growth for generations to come. It is projects like this that we started co:collective to take on and we couldn’t be prouder to have been given the opportunity to collaborate on this important work. Congratulations to both the Elevar Equity and the EPIC World teams. #EPICWorld #EPIC_Opportunity #EntrepreneurialHouseholds #50BlueChipCompanies
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A few nights ago we were joined by innovators, visionaries, and believers to officially launch EPIC World and bring the EPIC Opportunity to life. This has been two decades in the making and we could not be more proud to share our mission and vision with the world. The event included the launch of the Entrepreneurial Households India (EHI) Index, a first-of-its-kind thought leadership experiment that demonstrates the business and investment potential of serving Entrepreneurial Households. Attendees also got a first look at EPIC Intelligence, the first product in our suite, powered by cutting-edge data science and on-ground intelligence, our products deliver wider, deeper, and more precise data—accelerating decision-making and enabling faster, smarter expansion. We would like to thank everyone who has joined us on this journey and brought the EPIC vision to life! Learn all about EPIC World, the EPIC Opportunity, EPIC Intelligence, and the EHI Index at epicworld.com #EPICExchange2025 #EPICWorld #EPIC_Opportunity #EPIC_Intelligence #EHI_Index #EntrepreneurialHouseholds #50BlueChipCompanies
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Welcome to a new world. We’re proud to introduce EPIC World, a comprehensive global platform created to help build and scale 50+ blue chip companies that address the needs and aspirations of Entrepreneurial Households. We align customer insights and capital strategies to achieve our goal. We’re on a mission to accelerate the economic momentum of Entrepreneurial Households, one of the most valuable, yet overlooked economic segments. The time is now and we will not wait. Learn more at epicworld.com #EPICWorld #EPIC_Opportunity #EntrepreneurialHouseholds #50BlueChipCompanies
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The EPIC Stories Contest is a celebration of the aspiration, resilience and success of Entrepreneurial Households (EHs). It brings to light inspiring stories of economic growth that are happening all across India. Sushant Uniyal and his brother founded a novel business, which their hometown had never seen before. Their successful mushroom farming business provides employment to locals and has turned into a viable business model for others in their community to adopt. Despite working for a private company in a large city, Sushant decided to move back to his hometown, Garhwal in Uttrakhand to start his mushroom farming business. Today, they have the biggest oyster mushroom production unit in their town, producing 100 kgs of mushrooms a day. After seeing the success of the brothers, many others in the community have replicated the business. They are also affiliated with a governmental program that connects them with other farmers seeking insights and guidance on mushroom farming. Sushant’s innovative business is evidence of the opportunity for economic growth which is unfolding across India. This is the Economic Power of Industrious Communities (EPIC), a multi-trillion dollar opportunity for deploying commercial capital at scale. Build for EHs and grow with them. Read more about the EPIC Opportunity here: https://lnkd.in/g9NKi-RY. #EPICopportunity #EPICbyEnmasse #EntrepreneurialHouseholds #EPICStoriesContest Jyotsna Krishnan | Sandeep Farias | Johanna Gil Posada | Vipul Rawal | Kartik Parija 🤓 | Windy Wilkins | Aneesh Patnaik
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The EPIC Stories Contest is a celebration of the aspiration, resilience and success of Entrepreneurial Households (EHs). It brings to light inspiring stories of economic growth that are happening all across India. Mohit Runghe is a savvy, ambitious entrepreneur who started his business, Keshava Dairy Plant, to employ the local youth while also contributing to farmers’ income. His small business collects milk from nearby farmers, makes milk products, and delivers them to nearby homes. After completing his BSc., Mohit started working with an NGO where he learnt about the problem of youth unemployment. Post the death of his father, he found himself in a similar situation: looking for a job yet unable to find one. He created an opportunity for himself and many more like him. Within a year of operating Keshava Dairy Plant, he managed to double its workforce. Mohit’s business helps achieve economic growth for his household and to give back to the farming community he lives in. Mohit’s story highlights a huge, untapped market opportunity to build formal institutions which can address the business needs of Entrepreneurial Households (EHs). This is the Economic Power of Industrious Communities (EPIC), a multi-trillion dollar opportunity for deploying commercial capital at scale. Build for EHs and grow with them. Read more about the EPIC Opportunity here: https://lnkd.in/g9NKi-RY. Hear more about this young entrepreneur and his business here: https://lnkd.in/gtkTf7bh #EPICopportunity #EPICbyEnmasse #EntrepreneurialHouseholds #EPICStoriesContest Jyotsna Krishnan | Sandeep Farias | Johanna Gil Posada | Vipul Rawal | Kartik Parija 🤓 | Windy Wilkins | Aneesh Patnaik
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