Female Leaders' Club

Tampon moguls and Co-founders, Tara Chandra + Susan C. Allen Augustin shared their Here We Flo journey at MAD//FEST on the Female Leaders’ stage in July, outlining how they’ve built the best-selling eco-period care brand at retailers like Boots UK, Superdrug and Tesco. Find out about... 🚀 The Early Days + Feminist Mafia 🚀 A Climate Neutral Commitment + Profit Sharing with Purpose 🚀 Leading with Humor + Authenticity

It can feel like an impossible, daunting and exhausting task to try + achieve your ambitions, especially when you have big dreams. With modern life convincing us that we must squeeze productivity from every second, it is not surprising that so many of us are burnt out. Bianca Best, award-winning executive, single mother of four, and champion of female leadership in business, says no to hustle culture + the rise and grind mentality. Big Impact Without Burnout is her positive and empowering handbook with 8 essential strategies that lead away from manic busyness to graceful productivity 👏

So happy to be now officially part of the Female Leaders' Club by MAD//FEST and start contributing to this inspiring community of professionals. The Club was created to gather current and future female leaders through content, resources and events that enable us to address gender issues and achieve our full potential. To kick off, I've shared a bit about my journey as an immigrant entrepreneur and leader, diving into the key moments that helped me build resilience and reshaped my perspective about taking risks. If you want to keep up with the news and insights of the Female Leaders' Club, I invite you to subscribe to our newsletter - I'll leave the link in the my comments.

All marketers should reclaim their youthful exuberance! Younger marketers tend to be unfiltered + vomit out all their ideas. Michelle Spillane, Managing Director + Marketing, Paddy Power told us at MAD//Fest that as you get older, you start to censor a lot more but ideas are marketing's biggest currency 💰 So... "share your ideas, others will find magic in them. Marketing is a community!"

In today’s world, brands have the opportunity to create positive change while challenging the status quo in their industries. TrueStart Coffee | Certified B Corp | Carbon Negative, have done (and will continue to do) just that—disrupting the traditional coffee market by bringing a unique, fun, health-centric + ethical approach to an age-old industry dominated by global giants. Disruption can be daunting, but it’s also incredibly rewarding, especially when you’re driven by a mission to make people feel happier & healthier whilst making a genuinely positive impact nationally & internationally. So, how do you disrupt your market and, more importantly, become a force for good? Check out the below article + dive into the top tips Helena Hills, CEO TrueStart Coffee - Certified B Corp learned from her journey so far!

Imposter syndrome disproportionately impacts women 😬 75% of female executives say that they've experienced it at some point in their life. Amelia Sordell 🔥 is back this week to take you through her guide on how to silence your inner critic + take action over perfection!

Speaking at MAD//FEST last month, Tati Lindenberg, VP of Marketing for Dirt is Good at Unilever emphasised the need for marketers to be flexible + respond to different cultural shifts created by social media. Watch the short interview to hear more about... 🚀 The heritage and adaptability of the "Dirt is Good" brand, which has thrived for 20 years by balancing sacred brand values with flexibility to adapt across different markets. 🚀 The brand’s essence of encouraging people to get dirty and active, which is, of course, supported by high-performance cleaning products. 🚀 Dirt is Good’s expansion into sports through a partnership with Arsenal and a film featuring Bukayo Saka.

"Growth comes from doing things you're unqualified to do" - Amelia Sordell 🔥, Founder, Klowt. How can you beat imposter syndrome? Go out there + give them hell! You’ll either come away with a great story, or an amazing outcome. But either way, you win.

F*ck Being Humble! Award-winning founder + best selling author Stefanie Sword-Williams FRSA (she/her) sessions on The Female Leaders’ Club Stage at MAD//FEST were immense crowd-pullers. If you missed her empowering keynote or masterclass, Stefanie now shares with you the 3 ways to advocate for yourself more effectively + build unapologetic confidence 👏

Last month, Seb Randle spoke on the Female Leaders' Club Stage at MAD//FEST, where he explored the importance of having male activists, not just male allies. A common thread across the two pillars of his work is the critical need for accessibility, so Seb founded The Helpful Space to introduce young adults to the power of coaching + to show them that it can actually be a fun and rewarding process to reflect on yourself.