The Garage Group

🌟 Innovative Food Alert! Will Goodles’ new launch stand out in the mac and cheese aisle? 🧀 GOODLES introduced two flavors, Ched Over Heels and Shell We Dance, featuring a squeezable cheese pouch. Each serving contains 16 grams of protein and 7 grams of fiber. The brand aims to double its revenue by tapping into the deluxe mac and cheese market, which accounts for 28% of the overall mac and cheese market. The mac and cheese category has seen an influx of better-for-you brands with clean-label products and enhanced nutrient content. EQUII’s complete-protein mac and cheese and Kraft Heinz’s dairy-free mac and cheese in collaboration with plant-based company NotCo are outstanding examples. Goodles new innovation is cool. We are following to see what brands are doing to differentiate in such a competitive category! Innovation is critical to driving category growth and avoiding commoditization. The Garage Group loves helping brands build new product pipelines to stay relevant! 📲 Read more https://hubs.li/Q02M1-9-0 #foodandbeverage #innovation #foodinnovation #macandcheese #productlaunch

We host Courageous Minds Only events to inspire and help brand leaders stay relevant. In the past, leaders like Alan Kleinerman have boldly shared their opinions on what it takes to innovate in established organizations. Echoing the importance of constant evolution, Alan highlighted that “It’s more important to innovate today than any other time”. In an era defined by change, our ability to innovate and differentiate is a deciding factor in our survival and success. Stay tuned for our next Courageous Minds Only event on October 3rd.  👉 Subscribe to our CMO community at so you get the event on your calendar once registration opens up: https://lnkd.in/gJpGjpfX #innovation #leadership #corporateinnovation #F500 #F1000

🚀Rapid Retail Transformation with Omni-Channel Strategies!🌐 Curious about how one company evolved to an omni-channel strategy, rapidly? Our client team needed to evolve from a traditional retail strategy to a comprehensive omni-channel presence. Like many big companies, they were faced with upstarts taking #DTC approaches. Through a rapid 4-week Strategy Sprint, we explored best practices, conducted social media ethnography, and engaged with consumers to develop robust strategic directions. The result? A clear action plan with short-term tactics and future state scenarios to enhance customer loyalty and brand differentiation. 👉Check out the full case story...https://hubs.li/Q02L747l0 Ready to innovate? Let’s tackle your next challenge together! 💡 #Innovation #OmniChannel #RetailStrategy #CustomerExperience

CASE STUDY: UNLOCKING GROWTH WITH JOBS-BASED JOURNEY MAPPING 📖 Earlier this year, we partnered with a global consumer goods company who recognized a growth opportunity to expand beyond their core. ⬆️ The team had narrowed in on a specific use case for expansion but needed to gain a broader understanding of the universe of consumer needs available for solving. If the leaders chose to “shoot first, aim second” they would have risked wasting time, money, and resources. Instead, we led them through an 8-week process, rooted in identifying the Jobs to be Done most ripe for solving. The result: The team had an aligned, clear path forward. We know this isn't an easy task! "This work ignited important discussions. It has created momentum and I’ll continue advocating for action steps from multiple teams within the organization." - #F500 Strategic Insights Manager Learn more on how we did it: Unlocking Growth with Jobs-Based Journey Mapping: https://hubs.li/Q02K12SW0 #JobsTobeDone #JourneyMapping #CPG #consumerpackagedgoods #innovation

Overcoming Innovation Sabotage: Focus on Team Dynamics and Organizational Conditions 🚀 Innovation isn’t just about great ideas; it’s about the people and environment that bring those ideas to life. Avoid the pitfalls of innovation sabotage by prioritizing team dynamics and creating the right organizational conditions. Let’s move beyond functional formulas and embrace collaboration and curiosity to drive real progress. 🌟 #Innovation #TeamDynamics #OrganizationalCulture #GrowthMindset 👉Learn more here: https://hubs.li/Q02HZxty0

3 Key Trends in Food & Beverage Product Development According to Food Business News 🚀 Cost Reduction: The effects of pandemic stretch supply chains has driven up costs the world over. Product development pros know they need to bring value at lower price points for consumers for the foreseeable future. 🌱 Clean Label: Consumers still prioritize clean labels despite higher prices. Salt and Sugar are the biggest focus areas. 💡 Innovating Within Brands: New products within existing brands remain crucial for attracting and reengaging consumers. Traditional product development playbook is still alive! Stay ahead in the industry by focusing on these key trends! #FoodIndustry #ProductDevelopment #Innovation #CleanLabel #CostReduction #Convenience Read more: https://hubs.li/Q02HFYZM0

How familiar are you with the 60/40 rule? 🌟 This powerful tool approach is critical for any brand leader, innovator, or insights pro!! It is about doing more than just hearing, but truly understanding and connecting with others. It's about giving the floor to the speaker 60% of the time while thoughtfully contributing 40%. 🗣️💡 If you embrace this rule, you'll foster deeper connections, unlock innovative ideas, and lead with empathy. Whether you're in a meeting, networking event, or casual conversation, the 60/40 rule can transform your interactions and set you apart as a leader who listens. 🚀 Check out our full post to learn how to leverage this strategy for personal and professional growth. When we listen more, we learn more, and ultimately, we achieve more. 👉 https://hubs.li/Q02H5RHZ0 #ListeningLeaders #InnovationStrategy #SuccessMindset #EffectiveCommunication #LeadershipDevelopment #CareerGrowth

Did you know the largest food science and technology event in the world is happening in #Chicago this week? We are following Institute of Food Technologists (IFT) to learn from experts and innovators on how to create new food experiences, business models, and social impact. 💡 As a strategic innovation partner for leading Food & Bev companies, we help them solve their toughest challenges and create new growth opportunities. 🤝 If you are a Food & Bev leader who needs help innovating reach out. We'd would love to partner with you. 📲 Learn more about IFT: https://lnkd.in/ga3xXYxg #foodandbeverage #foodinnovation #innovation

Most ideas don’t just magically appear. Good ideas are the results of creative discipline and dedication. 💡   Leaders need to carve out the time and money to nurture big ideas. It is a team wide commitment and investment to create a space where ideas can be generated and tested.   See what Anup Shah (Chief Operating Officer, PLEZi Nutrition Nutrition) shared about big ideas at our last Courageous Minds Only Event: https://lnkd.in/gv6u63ny --------- #innovation #ideas #foodandbeverage

Is #premiumization the key to growth in CPG? 🔑 In today’s competitive market, premiumization is a powerful growth driver in the Consumer Packaged Goods (#CPG) sector. Leaders such as Procter & Gamble, Kimberly-Clark and General Mills are driving growth in the premium tier of products. 📈 👉 “Over time, premiumization is a fundamental growth driver for all consumer-staples companies. The unit volume growth of diapers, for instance, is essentially just a function of birth rates. Only by making them better over time and charging more for that improvement can companies really drive revenue growth.” - The Wall Street Journal 👉What other major growth paths exist for companies today? 👉Learn more: https://lnkd.in/gW96crUS