The Genesis Company

Nearly half of consumers (47%) turn to online marketplaces like Amazon to research new products 🤳 That's why creating an optimized Product Detail Page (PDP) is key for driving sales while helping shoppers find the products they want. 👉 New to Amazon? Introducing our Amazon PDP Tour—a beginner's guide to optimizing your digital storefront. In this guide, you will learn the anatomy of an Amazon PDP to improve visibility and stand out from the competition. This includes: 🌟 A breakdown of the key elements you need on your page 🌟 Tips for enhancing search optimization and increasing conversions 🌟 Easy-to-follow visuals to guide you through every step Be the first to check out our NEW Amazon PDP Tour, available now: https://lnkd.in/g5twSuZf

90% of consumers say authenticity is a key factor in their decision to support a brand. That's why testimonials have been one of the most powerful ad types for our clients to date. Testimonials can provide: • Social proof to build trust and credibility • Personal stories to connect with viewers on an emotional level • Specific benefits to address common pain points • Visual content to capture attention Need help improving your ads? Check out our latest guide, "Best Practices for Creating High-Converting Meta Ads," to learn more about ad types that drive the best results. Download today: https://lnkd.in/g2aPaMzv #metaads #brandgrowth #meta

When it comes to visually showcasing your product online, close-up shots can make all the difference. Here’s why: 🔎 Close-ups draw the eye. Whether it’s the intricate stitching on a handbag or the texture of a skincare product, these details captivate viewers. 🔎 A partial view piques curiosity, prompting viewers to explore further to see the full picture. 🔎 Close-ups allow you to tell a story, such as highlighting product features, craftsmanship, or unique selling points. For example, we tested two separate Meta ads for a premium luggage company—one full product shot, the other a close-up of the product. The result? CTR doubled on the close-up ad 🚀 Remember, it’s not about showing everything—it’s about showing the right thing. -- Need help improving your Meta or Google ads? We're ready to help: https://bit.ly/3Zz9Ez9 #metaads #meta #dtc

Your pitch deck isn't about you—it's about the buyer. I recently revamped a deck that looked great, but failed to answer the retailer's burning questions. The biggest mistakes? 1) Not communicating a clear plan for driving traffic to stores 2) Failing to identify a problem the buyer has that your product solves 3) Overlooking the importance of a product and pricing plan that is a financial win for the retailer Need help refining your deck? I created a free guide with the six key components of a billion-dollar pitch deck that has helped hundreds of brands scale to retail. Download my free guide below in the comments. #retail #brandgrowth #pitchdecks #retailstrategy

We've been cooking up something big... Today, we're thrilled to announce our expansion into the food and beverage category, led by industry veteran Matt Adelmann 🎉 Matt brings nearly 20 years of experience launching thousands of products and driving billions in sales at major retailers. Under his leadership, we look forward to delivering new opportunities for food and beverage brands looking to break into mass retail and beyond. Read more about this expansion: https://lnkd.in/e8_T2mMY #retail #foodandbeverage #brandgrowth #cpg #grocery #foodbrands

83% of in-store purchases are influenced by online research. The line between online and offline shopping has blurred, and your brand’s digital presence could be the deciding factor in that in-store purchase. What this means for your brand: 👉Your DTC presence is often the first touchpoint for consumers. 👉 Online research shapes perceptions before customers ever enter a store. 👉 Consistent in-store messaging is critical for a cohesive brand experience. --- Is your brand making the right first impression? Contact grow@thegenesiscompany.com to maximize your digital channels today. #DTC #brandawareness #omnichannel #ecommerce

According to the Max Planck Institute, people can spend up to 95% of their day on autopilot. Your Amazon campaigns shouldn't be one of them. Our team consistently identifies wasted ad spend on nearly every account we take over, with some clients losing as much as 50% of their total budget. The good news? Accounts that switch to us see an average sales increase of 63% and an 84% rise in profits within the first year. Services include: - Strategic growth planning - Listing copywriting optimization - Advertising management - Full-service management - Amazon review aggregation - Listing photography - Product videography Ready to optimize your Amazon campaigns? Request a free audit today: https://bit.ly/3XcJSh6 #amazonadvertising #ecommerce #amazon

Great products alone don’t cut it anymore. Our Managing Partner Dan Bowling's latest feature in Fast Company Executive Board explores how to leverage content, value, and relationships to scale your brand. Read the full article here: https://bit.ly/47k5ehh #cpgbrands #businessgrowth #marketingtips #fastcompany

Reading a 1-star review can be tough for any brand. Though receiving complaints is never fun, it's important not to let them derail your business. Here's how: • Show empathy. According to a study by the International Customer Management Institute (ICMI), 68% of customers leave because they perceive that a business does not care about them. In your tone and language, demonstrate that you genuinely value their input. • Respond promptly. Research from HubSpot suggests that 90% of customers rate an immediate response as important or very important when they have a customer service question. This means responding within 10 minutes or less. • Resolve effectively. Customers who feel their complaints are handled well are more likely to remain loyal and even become advocates for the brand. Implementing solutions that address the root cause of the complaint can even dissatisfied customers into supporters. -- Need help improving your reviews? Contact us today: https://bit.ly/3X5vmHW #customerfeedback #customerretention #reviews #scalingbrands

What's the secret behind every successful product launch? The data ✨ Companies that are data-driven outperform their competitors by up to 20% and experience 5-6% higher productivity. Data is what helps you know your audience before hitting the shelves, predict demand and avoid overproduction, and continuously improve based on real-time feedback. Ready to create a better story for your brand? Connect with us: https://bit.ly/3XahuNY