Grommet

Grommet

Retail

Somerville, MA 5,758 followers

The place where you get more out of shopping small—from discovering ingenious products to supporting small businesses.

About us

Grommet, a US-owned online consumer retailer, through its innovative online platform and comprehensive process for curating new-to-market industry-leading consumer products, is changing how consumers find and buy products online from small businesses and emerging entrepreneurs. Since 2008, Grommet has launched over 3,000 products from small businesses and emerging entrepreneurs, building a community of over 4 million loyal customers. Among these products, are now household names like Alex + Ani, Bananagrams, Bombas Socks, Crazy Aaron, Duke Cannon, FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, Lovepop, Mrs. Meyer’s Clean Day, OtterBox, PopSockets, Quell, SimpliSafe, SodaStream, Squatty Potty, S’well, Withings, Yogibo, and others. Grommet’s success is driven by a commitment to curating high-quality and innovative products, and enabling it through a frictionless online retail experience that makes product discovery and product purchase easy. Grommet was acquired by Ace Hardware corporation in 2017 and maintains their startup culture and mission of finding innovative products, while helping to deliver qualified products to many of Ace Hardware’s 10,000 stores.

Industry
Retail
Company size
51-200 employees
Headquarters
Somerville, MA
Type
Privately Held
Founded
2008
Specialties
E-Commerce, Retail, Small Businesses, Made In The USA, and Gifts

Locations

Employees at Grommet

Updates

  • View organization page for Grommet, graphic

    5,758 followers

    Gameday with Grommet! | Best Tailgating Essentials Football season is officially upon us! Grommet has you covered with some of the best tailgating essentials to score for gameday! Join host, Marcy McKenna, for a special edition of Grommet Live! where she unveils her top picks for the best tailgating gear of 2024. 🏈 SET A SHOW REMINDER + ENTER THE GIVEAWAY🏈 https://lnkd.in/gJUNkPCH * No purchase necessary and you do not have to be present to win. #TailgatingEssentials #BestTailgateGear #NationalTailgatingDay #Tailgate2024 #Grommet #GrommetLive #LiveShopping

    Gameday with Grommet! | Best Tailgating Essentials

    Gameday with Grommet! | Best Tailgating Essentials

    www.linkedin.com

  • View organization page for Grommet, graphic

    5,758 followers

    Grommet Live! with Greg and Marcy Join hosts Greg Rollett and Marcy McKenna on the weekly live shopping series Grommet Live!, where they take you behind the scenes of Grommet's newest innovative product launches. See live product reviews, meet the Inventors and Makers, win live product giveaways, and of course...shop what's new! ⏰TO SET A REMINDER FOR THIS WEEK'S SHOW + ENTER TO WIN THE GIVEAWAYS, CLICK BELOW: https://lnkd.in/emb2RXs4 ✅ TO SUBMIT YOUR PRODUCT TO BE ON GROMMET, CLICK BELOW: https://lnkd.in/ewfY6i_m...

    Grommet Live! with Greg and Marcy

    Grommet Live! with Greg and Marcy

    www.linkedin.com

  • View organization page for Grommet, graphic

    5,758 followers

    Our next Live Workshop is all about the boxes, the packaging and how your product is seen by potential shoppers. We will be joined by product packaging expert Kelley Kempel as she shares his 20+ years of expertise to help new and emerging brands stand above and apart with their packaging. Plus, we will be looking for 4-5 Grommet Makers brave enough to send us their products for a live breakdown and strategy session to upgrade your packaging. This one is going to be fun, exciting and super actionable. See you on Wednesday, August 28th!

    Product Packaging Power-Up: Elevate Your Brand, One Box at a Time

    Product Packaging Power-Up: Elevate Your Brand, One Box at a Time

    www.linkedin.com

  • View organization page for Grommet, graphic

    5,758 followers

    Grommet Live! with Greg and Marcy Join hosts Greg Rollett and Marcy McKenna on the weekly live shopping series Grommet Live!, where they take you behind the scenes of Grommet's newest innovative product launches. See live product reviews, meet the Inventors and Makers, win live product giveaways, and of course...shop what's new! ⏰TO SET A REMINDER FOR THIS WEEK'S SHOW + ENTER TO WIN THE GIVEAWAYS, CLICK BELOW: https://lnkd.in/emb2RXs4 ✅ TO SUBMIT YOUR PRODUCT TO BE ON GROMMET, CLICK BELOW: https://lnkd.in/evKBQxYk

    Grommet Live! with Greg and Marcy

    Grommet Live! with Greg and Marcy

    www.linkedin.com

  • View organization page for Grommet, graphic

    5,758 followers

    What if you could 2X, 3X, or 5X your sales from the same traffic you are getting right now? That is the power of Conversion Rate Optimization. And next week we are brining in the leading authority on helping ecommerce and DTC brands to increase their conversions to give you a Masterclass in conversion design, page optiomization and small changes that can mean big sales in your business. Our special guest is Taylor Davies, the Co-Founder of Oddit. This is a can't miss class that was custom made for Grommet brands, including the ability to submit your site for live breakdowns and analysis. RSVP now and we will see you live on Wednesday, August 21st at 3pm Eastern.

    The Conversion Optimization Masterclass

    The Conversion Optimization Masterclass

    www.linkedin.com

  • View organization page for Grommet, graphic

    5,758 followers

    Every Maker wants higher conversions 📈 They want more window shoppers to turn into buyers so they can experiene the benefits of their product first hand. But most don't know what levers to pull on their site to increase conversions. Copy. Images. Layout. Product pages. Home pages. Categories. The list goes on and on. Well, this Wednesday we are going to help you get a big boost in conversions with a special, live Masterclass featuring Taylor Davies, co-founder of Oddit. 👨🏫 The class with be broken into 2 parts. Part 1: Best practices and what every new and emerging Maker needs to know about boosting conversions on their site. Part 2: Submit your site to get a live breakdown and analysis from Taylor so you can leave this live event with actionable steps to boost conversions and get your product into the hands of more shoppers. This event is free and is happening this Wednesday at 3pm ET / 12pm Pacific. RSVP Here: https://lnkd.in/ejEGuWeM

  • View organization page for Grommet, graphic

    5,758 followers

    Almost 1/3 of all brands that launch on Grommet come back to launch a 2nd, 3rd or 4th product with us. Why? New audience. Free sales during launch week. Access to our partner network. To go after (and win) Product of the Week. There are so many reasons. But you can’t launch product #2, unless you apply and launch product #1. Find the link below to submit your product today.

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  • View organization page for Grommet, graphic

    5,758 followers

    After raising $1.7 million on Kickstarter, Jonas and the Sitpack team wanted to keep the momentum going and reach a new audience for their Campster product. They knew Grommet would introduce them to new customers, generate a lot of product impressions and drive a lot of free sales during their Launch Week. Then, they won Product of the Week and have seen continued sales and success week after week on Grommet. This is the perfect combination of a great product finding a new, engaged audience and keeping the momentum from their campaign alive. We can’t wait to get the Campster into the hands of lots of shoppers as the perfect outdoor gift this upcoming Q4. Know someone that has a great product but needs more exposure to reach millions of shoppers and generate free sales during their Launch Week? Let us know. We’d love to meet them!

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Funding

Grommet 5 total rounds

Last Round

Series B

Investors

Rakuten
See more info on crunchbase