The Harbinger Group

On Monday, our team members Tony Bosma, Emily Evans, and Avery Resendiz proudly attended the Golden Apple Foundation's annual Impact Award ceremony. The Golden Apple Impact Award honors individuals who have significantly improved the lives of Illinois students. Proceeds from the event support the Golden Apple Scholars Program, which prepares aspiring teachers to excel in schools-of-need, with a focus on diversity and hard-to-staff subjects. This year's honoree, Maureen N. Dunne, Ph.D.—a globally recognized neurodiversity expert and education advocate—was celebrated for her work with organizations like The LEGO Foundation and her leadership in community college governance, which emphasizes the importance of diverse educational perspectives. Congratulations to Dr. Dunne on this well-deserved recognition! For the past nine years, we’ve been proud to help bring the Impact Award to life in partnership with Golden Apple. As their organization continues to grow as a vital solution to the national teacher shortage crisis through their outstanding teacher preparation programs, we remain committed to supporting their mission by achieving even greater marketing results.

The latest marketing trend is so hot, it's burning a hole in your budget. Chasing all the latest trends is draining your time and resources. In our latest blog, "Trend Wisely: Why Chasing Every Marketing Fad Could Derail Your Mission," we explore the pitfalls of trend-chasing and offer a strategic approach to stay relevant without breaking the bank. Read it here: https://lnkd.in/gevPn_qe #Marketing #MissionDriven #Strategy

🎉🎂 Join us in wishing a very Happy Birthday to our VP of Strategic Content Development, Shonne (pronounced Sh-onny) Fegan-Ehrhardt! 🥳 Shonne, your expertise and unwavering commitment to excellence continue to inspire us. Your vision and dedication are invaluable to our agency's success. May this year be filled with new opportunities, creativity, and all the accomplishments you deserve. Cheers to another year of greatness, Shonne! 🚀🎈 #HappyBirthday #TeamCelebration #ContentDevelopment

In the noisy, crowded media landscape and the ever-evolving world of marketing and communications, how do you make an impactful statement?  At The Harbinger Group, we thrive on facing these challenges head-on – and today, we're thrilled to announce our Golden and Silver Trumpet wins at the 66th annual Publicity Club of Chicago Golden Trumpet Awards! Our "Amplifying Levy's Innovative Leadership via Media" campaign for Levy Restaurants earned us a Golden Trumpet in the Media Relations - Corporate category. We secured a Silver Trumpet in the Integrated Marketing Communications category for our campaign for the Golden Apple Foundation, “Elevating Educators Amidst a Teacher Shortage." Our team dove deep for both campaigns. We interviewed innovative corporate leaders and educators, crafted compelling narratives, and developed strategies that would resonate across diverse audiences and platforms. For Levy Restaurants, we amplified their innovative leadership, ensuring their voice stood out in a competitive industry. With the Golden Apple Foundation, we created a multi-faceted campaign that showcased the joy and purpose in teaching. These Golden and Silver Trumpet Awards are more than a recognition of our work. They're a testament to the power of purpose-driven marketing and strategic communication. As we celebrate these achievements, we're already looking forward to our next challenges. At The Harbinger Group, we believe great marketing and communications can do more than just promote – they can educate, inspire, and drive real change. To our incredible team, our visionary clients, and everyone who contributed to these successes: These awards are for you. Tony Bosma Emily Evans Eileen Rochford Kellie Kennedy John Arango Shonne (pronounced Sh-onny) Fegan-Ehrhardt Avery Resendiz Alan Mather Alicia Winckler #GoldenTrumpetAwards #SilverTrumpetAwards #PublicityClubChicago #PCC #IntegratedMarketingCommunications #MediaRelations #CorporateCommunications

Fenty Beauty's 50 foundation shades. Wendy's witty social media. poppi's retro branding. What do these have in common? They're winning Gen Z's attention. Our latest blog features insights from our Gen Z team members, Avery Resendiz, Olivia Sowacke, and Shakari Lewis and dissects successful marketing strategies targeting this demographic. We explore: - Authenticity in brand messaging - Diversity in product offerings and representation - Brand values and social responsibility - Innovative customer engagement - Distinctive brand personality development Learn how we can help you refine your marketing strategy: https://lnkd.in/g_Zj52c9 #GenZMarketing #BrandStrategy #MarketingInnovation

Our team recently tuned into an inspiring conversation on the Can You Hear Me? Podcast featuring Alicia Winckler and Alan Mather, the co-leaders of the Golden Apple Foundation. Here are our key takeaways on effective leadership and communication when implementing a co-leadership model at an organization: 1. Co-leadership can drive growth: When done right, shared leadership can bring complementary skills and perspectives to an organization. 2. Communication is key: Regular check-ins, aligned messaging, and transparency help maintain unity in decision-making. 3. Culture matters: Fostering collaboration, assuming positive intent, and celebrating team members contribute to a positive work environment. 4. Embrace feedback: Seek input from others to close the gap between self-perception and how others view you. 5. Leave ego at the door: Focus on the mission, not personal glory. These insights remind us of the power of authentic leadership and effective communication in driving organizational success. What leadership lessons have you learned recently? How do you feel about a co-leadership model? Share in the comments below! #Leadership #Communication #OrganizationalCulture #PodcastInsights

During a crisis, how you portray yourself on social media can make or break your brand's reputation. The Harbinger Group’s crisis communications team shares best practices for crafting a thoughtful social media response, monitoring the conversation online, and engaging strategically with your audience. Get the full scoop: https://lnkd.in/gJMVWJmJ #SocialMediaCrisis #OnlineReputation #CrisisCommunications #SocialMediaManagement

We’re thrilled to announce that our long-time client, First Command Financial Services, Inc., has been honored with the 2024 Patriots in Business Award! This prestigious recognition, presented by Chief Executive Group and Thayer Leadership, celebrates businesses that lead our nation in supporting active-duty military members, veterans, and their families. For more than 17 years, we’ve had the privilege of working alongside First Command and experiencing the heart of their mission. What makes this recognition so meaningful is not just their financial expertise but their deep-rooted dedication to the military community. While First Command’s mission is to coach military families in their pursuit of financial security, the FC team always has gone beyond offering financial services—building relationships, coaching families through life’s challenges, and opening doors for veterans and military spouses to have meaningful employment. We’re honored to support an organization that places purpose at the core of everything they do. First Command’s mission-driven approach inspires us, and we look forward to continued collaboration as we elevate awareness of their incredible work in the community. Congratulations to the entire First Command team on this well-deserved achievement! #ClientRecognition #Award #AwardWinning #FirstCommand #MissionDriven  #leadership #FinancialServices 

🏳️🌈 Today, on National Coming Out Day, we stand with the LGBTQ+ community and reaffirm our commitment to diversity and inclusion. Did you know? According to the Human Rights Campaign, more than 50% of LGBTQ+ employees hide their identity at work. Conversely, according to the National LGBT Health Education Center, studies have shown that individuals who are able to come out in supportive environments experience improved mental health and overall well-being. On this day and every day, let's continue to foster understanding and empathy, creating a world where everyone can proudly be themselves. 🌈💙 #NationalComingOutDay #DiversityandInclusion #EqualityForAll

🌍💚 On World Mental Health Day, we stand together to raise awareness and promote positive mental well-being. Did you know that globally, depression is the leading cause of disability? It's crucial to break the stigma surrounding mental health and provide support to those in need. Join us in raising awareness, ending discrimination, and ensuring that everyone has access to the mental health support they deserve. #WorldMentalHealthDay #MentalHealthMatters #EndTheStigma #SupportEachOther