Last week our team joined 4,000+ sellers at Amazon Accelerate in Seattle. This conference has boomed since 2020, mirroring 3P sales’ rise to ~60% of Amazon’s total. We mingled with sellers, agencies, and clients and even saw Martha Stewart prove she’s as savvy online as in the kitchen 👩🍳
Missed it? Here are our top takeaways:
▪️Enhanced supply chain tools: Amazon introduced logistics enhancements, including multi-channel fulfillment, ‘Supply Chain by Amazon’ and ‘Buy with Prime.' These tools enable sellers (for a fee) to leverage Amazon's capabilities across platforms like TikTok and Shopify.
▪️Complexity for sellers: Attendees walked away feeling energized by Amazon’s investments in their Marketplace, and equally struggling for continuity across each of the different services and solutions to determine which apply to their business, how much they cost, and how they work together.
▪️Generative AI focus: The conference emphasized AI applications, including the beta launch of 'Project Amelia' in Seller Central. Early adoption of these AI tools may provide sellers with long-term advantages in the marketplace.
Of the new features and tools announced at Accelerate, we are most excited about the enhanced shopper behavior analytics and expanded access to AMC for merchants running sponsored ads.
Want to learn more about our team's take on the conference? Reach out at hello@harvestgroup.com to chat!