Harvest Group

Another year, another packed house for our 3rd annual Kroger Blueprint! The inspiration behind our Blueprint events is to create an environment where our clients are able to connect directly with the top leaders of our retail partners. Creating a closed door, intimate event allows for candid conversations about our clients' needs and the state of the industry. This year's event was no different. A huge thank you to all the Kroger leaders who gave their time! And as always to our clients for their partnership. Stay tuned for the full recap coming soon!

We just wrapped up an awesome week in Austin at unBoxed! Our Amazon and media teams got to dive deep into the latest platform innovations, gathering insights to drive even better results for our clients. The highlight? Hosting a packed house of industry leaders, clients, and partners at our happy hour with Stackline 👏   Key themes:    1. Full funnel: This was the top buzzword of the conference. Amazon is laser focused on creating opportunities for advertisers to connect with customers across the entire journey.    2. Data & insights availability: Amazon consistently emphasized their commitment to making advanced advertising capabilities accessible to brands of all sizes. 3. Streaming TV is emerging as a powerhouse in Amazon's advertising ecosystem, offering brands new ways to reach audiences everywhere they're spending their time.   Some other announcements that have us excited: ▪️New Product Campaigns with enhanced features and 20% CTR improvements ▪️ Audience Bid Boosting for Sponsored Products & Brands -  build custom audiences from AMC and adjust bids based on the customer ▪️ AI Creative Studio - transforming how we create ad content at scale with ai ▪️Multi-Touch Attribution - connecting upper funnel activities to actual purchases ▪️AMC access for Sponsored Ads only advertisers - now brands no longer need a DSP seat to access AMC (Harvest Group was a beta partner!) Such a great opportunity to stay at the forefront of innovation for our client partners! See you next year #unBoxed 🤠

Did you know over half of TikTok users discover new products through TikTok Ads? That's 1.3x higher than other social platforms!   Imagine tapping into a platform where: ▪️ Users spend nearly an hour every day ▪️ Precise targeting helps you reach your ideal audience ▪️ Authentic content creates genuine connections with customers Discover how top brands are turning swipes into sales in our latest blog post: https://lnkd.in/guci7-nV   Ready to start leveraging TikTok Ads for your brand? Send us a note: hello@harvestgroup.com

What happens in Vegas... gets shared all over LinkedIn, at least if it's at Groceryshop 2024! We had a great time at this event with over 5,000 retail professionals exploring the cutting edge of grocery tech and retail strategy.   Here are the key highlights from our boots on the ground, Mark Stamps and Sejal Sheth:   ▪️Maximizing Media Mileage: At our Ampd dinner, we had a great discussion with brands and Chris Perry at firstmovr around optimizing media spend in today's complex landscape. With tightening budgets and expanding options, the quest for the perfect ad spend strategy is more crucial than ever.   ▪️Strategic Partnerships: Collaboration is king! Kroger teams up with Disney+, Instacart with Roku, and tech companies join forces too - like our own Harvest Group and Ampd partnership.   ▪️Digital-First, Personalized Experiences: From Instacart's contextual ad-serving carts to Sam's Club's checkout-free store, the focus is on leveraging shopper data for hyper-targeted, seamless experiences. The future of retail is clearly heading towards more digital, personal, and frictionless - driving higher spend and faster conversion.   ▪️Industry Trends Spotlight: Our VP of Growth, Mark Stamps, was interviewed at the Skai booth, sharing insights on retail media trends and highlighting Harvest Group's thought leadership in this rapidly evolving space.   Ready to turn these insights into action for your brand? Let's chat: hello@harvestgroup.com

We've got a great crew headed out to unBoxed next week! Keep an eye out for these lovely Amazon and media experts on the show floor. We'd love to chat! Wyatt Sosey | Chris Tuttle | Marc Seuser | Ella Jane Dantzler | John Andrysiak | Mason English | Bethany Sykes | Josh Drury | Mark Stamps | Zack Melvin | Evan VanHoever P.S. there's still time to snag a spot at our happy hour with Stackline on Monday, just down the street from the venue! RSVP to save your spot: https://lnkd.in/gKR3qXRx #unBoxed2024

Are you ready to integrate Google Search into your total media strategy? We're excited to announce the addition of Google Paid Search with closed loop reporting to our suite of media and digital commerce services! Why this matters: ▪️ Unifies budget strategies across trade and marketing channels ▪️ Provides a holistic performance media offering ▪️ Leverages current market trends (30% of product searches now start on search engines!) ▪️Our partnership with Ampd enables closed-loop reporting, connecting Google Paid Search efforts directly to Amazon impact “Adding Google Search to our media capabilities alongside our Ampd partnership allows us to bridge the gap between search intent and actual purchases on retail platforms. We can now offer our clients unprecedented visibility into their customers’ journey, from initial search to final purchase, enabling more effective budget allocation and strategy across the entire funnel.” Sejal Sheth, VP Digital Media & Marketing Learn more: https://lnkd.in/gkpz58rt Ready to transform your digital commerce approach? Let's chat! 📧 hello@harvestgroup.com

We are in the full swing of events season and up next is unBoxed 👏 We're super excited to be hosting a happy hour with our partners at Stackline -drop in after the first day of unBoxed for some great food, drinks, and conversation 🍻 When: Monday, 10/14 at 6:30pm Where: Moonshine Grill (just down the street from the venue!) RSVP to save your spot: https://lnkd.in/gKR3qXRx See you soon 👋 #unBoxed2024

If you're at Groceryshop, keep a look out for Mark Stamps and Sejal Sheth! We're excited for a great show connecting with clients, retail partners, and new brands in one of the most exciting spaces in retail. See you on the show floor 🛒

It's our 18th birthday! We love these words of gratitude from our Founder & CEO Ross Cully as we celebrate this milestone.    Much has changed since those startup days (looking at you, flip flops 👀), but our commitment to pursuing transformational growth for our people and our client partners has grown even stronger.   Echoing these words and including Ross's leadership on our thank you list. Here's to many more!

This year's eComm Summit with Cleveland Research Company was one of the best! It was an action packed day of sessions covering everything from macro retail trends to deep dives on AMC. Our two major highlights from the trip: 🍴Celebrating our new partnership with our friends at Stackline over dinner with clients and partners 💡Watching our very own Mark Stamps dropping knowledge in a great session evaluating Retail Media Networks Thanks to CRC and all the other speakers for the great insights and opportunity to connect this week!