The Internationalist

The Internationalist

Advertising Services

The Internationalist connects the people and ideas in international marketing-- online, in print and in person.

About us

The Internationalist connects the people and ideas in international advertising, marketing and media through content, intelligence, thought leadership, community, collaboration and influence. Marketer driven, it has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication, The Internationalist connects a global audience through content and case studies in print, online and in-person-- via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits— all to better serve the needs of this community. THE INTERNATIONALIST 1000 initiative-- 1000 Marketers around the World Reshaping the Future of Marketing, in global alliance with the ANA/Association of National Advertisers, enables marketers to participate worldwide in elite peer-to-peer events, dinners, think tanks, awards and online connections, while receiving thought leadership content and marketing intelligence. The Internationalist has been honoring those industry pioneers and influencers who further the role of multinational marketing as Internationalists of the Year, Innovators, Trendsetters, The 100, The Latin American 100, the Next 50, The China 50, The European 50, The Asia 50, The Brazil 50 and more. Bringing together these extraordinary individuals creates the foundation of THE INTERNATIONALIST 1000. “The reinvention of marketing” is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, "big data" and the need for global growth. The Internationalist is dedicated to serving these interests, while THE INTERNATIONALIST 1000 can help shape this agenda.

Industry
Advertising Services
Company size
11-50 employees
Type
Public Company
Founded
2003

Employees at The Internationalist

Updates

  • View organization page for The Internationalist, graphic

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    The Internationalist Hosts an Online Calendar of Noteworthy Global Events, Plus Marketing, Advertising & Media Activities Around the World. https://lnkd.in/eUNCbZis The new year wake-up call of CES begins in Las Vegas, and then business leaders will flock to Davos-Klosters, Switzerland for the World Economic Forum Annual Meeting starting January 15 to focus on “Rebuilding Trust.” Chinese New Year ushers in the Year of the Dragon on February 10, and Rio de Janeiro prepares for Carnival on February 9 through 17, so note that offices throughout Brazil will be closed. Plus, 2024 is a critical national election year for 64 countries, including Taiwan on January 13, Iran on March 1, Russia on March 17, India in April and May, and the United States later in the year on November 5, as well as the European Union in June. Both the US and UK are electing new leaders in the same year-- the first time since 1964. This represents voting opportunities for 1 billion voters-- and political advertising spending may be the largest in history-- not to mention concerns about Generative AI amplifications. Also, this quarter, MWC (formerly Mobile World Congress) returns to Barcelona in late February as the world’s largest connectivity event. Fashion Weeks sashay from Berlin to Paris to Copenhagen to New York to Madrid to London to Milan and back again to Paris from late January through early March, while Super Bowl LVIII charges into Allegiant Stadium in Glendale Las Vegas, Nevada on February 11. ITB Berlin, the world's leading travel trade show, is hosted at Germany's Messa Berlin from March 5-8. SXSW is at home in Austin, Texas during March 8-16. Creative Festivals Dubai Lynx and AdFest Thailand also occur this March. TED returns to Vancouver in April for its 40th Anniversary with theme, The Brave & The Brilliant. Advertising Week Europe or AWEurope meets again in London from May 14-16. Advertising & Marketing Associations Plan for Key Gatherings: IAB's Annual Leadership Meeting kicks off the year in Marco Island, Florida from January 28-30. The 4A's Decisions 2024 takes place in two locations this year-- Los Angeles on February 7 and Kansas City on March 20. Both sessions focus on "Building for Sustained Growth" and are free to members and open to all for a small fee. ANA is adding two new conferences to its growing industry event roster: ANA/AEF's Future of Marketing Leadership in partnership with NYU Stern on February 22-29, and a 2024 ANA AI for Marketers on April 8-10 in Hollywood, Florida as both an in-person and virtual event. The IAA World Congress returns with an event in Penang, Malaysia on March 6-8 with theme, "Re:Code- Better World, Better Life." WFA is on the road to Toronto for its Global Marketer Week from May 14-17. I-COM, the Global Forum for Smart Data Marketing, will also hold its Annual Summit from May 14-17 in Malaga, Spain with theme, "The Next Generation."

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