These extraordinary case studies underscore several major shifts in the industry: innovative work must go beyond the traditional scope of "media solutions," and purpose and passion are essential to effective programs. Even while data and technology often take center stage, the role of content is changing dramatically, and meaningful, shared customer experiences are becoming a new barometer of success. All Finalists demonstrate how significant growth results from inspirational strategies and relevant tactics.
All FINALISTS are winners.
This year represented a record number of entries-- the most received by The Internationalist in our sixteen years of Awards!
All Bronze, Silver, Gold, and Grand Prix awards will be announced shortly, followed by an online program where case studies, trends, and commentary will be available to all who would like to watch the program at their convenience and in their time zone.
- AB InBev - Stella & The Bear; Submitted by Starcom USA
- Abbott - Smart Lunch Box: Making a Healthy Diet Easier and Happier; Submitted by Spark Foundry Taiwan
- Air Canada - Vibes from Down South; Submitted by Cossette Media Canada
- ALDI - Nur Nur Natur; Submitted by PHD Germany
- ALDI - Expensive? Nope, ALDI! Submitted by PHD Germany
- Ally Financial - The Milestone Initiative; Submitted by EssenceMediacom USA
- Ally Financial - Changing the Game for Women's Sports; Submitted by EssenceMediacom USA
- Alpine - AI Checking; Submitted by Havas Play France
- Apollo - Everything Blurry; Submitted by MEDIAPLUS Germany
- Arm & Hammer (Church & Dwight) - The Mad Science Lab; Submitted by Wavemaker USA
- Audible - Audible Breakthrough; Submitted by Wavemaker USA
- Avianca - Using Machine Learning for Real-Time Bidding Optimization; Submitted by Globant Create
- Barbie (Warner Bros. Discovery UK & Ireland) - Pink Sky Thinking; Submitted by PHD UK
- Ben & Jerry's (Unilever) - NIce Cream, Nice Stream! Submitted by PHD Germany
- Bridgestone - Highway Illusion; Submitted by MEDIAPLUS Middle East
- Canadian Tire - Motomaster: Getting You There for Moments that Matter; Submitted by Touché! Canada
- Canadian Tire - Show Me the Money; Submitted by Touché! Canada
- Carrefour - Crafting Customer-Centric Connections, One Data-Driven Campaign at a Time; Submitted by Arena Media Spain
- Castrol - Castrol’s 360 Walmart Garage; Submitted by Mindshare USA
- ClimatePartner - GreenGRP; Submitted by MEDIAPLUS Germany
- CUPRA - Data-Driven Dealerships; Submitted by PHD Germany
- Dacia - Hacking The Outrage: How to Sell Cars Online (Fast); Submitted by OMD Germany
- Domino's - Modeling Media Playbook for Growth; Submitted by Havas Media Network India
- Dove (Unilever) - #TurnYourBack; Submitted by Mindshare USA
- eBay - Twiggy; Submitted by EssenceMediacom USA
- Elections Quebec - Reverse the Trend; Submitted by Cossette Media Canada
- F/A/Q Health Foundation - UpdateHIV – A campaign to rebrand HIV; Submitted by MEDIAPLUS Germany
- Foundation to Combat Antisemitism - #StandUptoJewishHate; Submitted by Mindshare USA
- Gran Centenario Tequila - Passion You Can Taste: Gran Centenario at the World Cup; Submitted by Havas Media Network USA
- Growney - THE RISE; Submitted by MEDIAPLUS Germany
- Hiki - #AutisticOutLoud; Submitted by Mindshare USA
- Hinz&Kunzt / Hamburger Kunsthalle - The Homeless Gallery; Submitted by MEDIAPLUS Germany
- Hogwarts Legacy (Warner Bros. Interactive Entertainment) - Hogwarts Legacy; Submitted by PHD UK
- HORNBACH - SquareMedia m2; Submitted by MEDIAPLUS German
- HSBC - VIBA; Submitted by PHD International
- JBL - JBL Peaks on Peaks “Shred The Runway” Submitted by Havas Media Network USA
- Kia Netherlands - Kia Outdoor Legends – A Gen Z Gaming Experience; Submitted by Havas Play Netherlands
- Knorr (Unilever) - Eat More Veggies Feat. Sing my Recipe; Submitted by PHD Germany
- L'Enfant Bleu - The Hidden Story; Submitted by Havas Play France
- Long COVID Europe - Long COVID Mode; Submitted by MEDIAPLUS Germany | Saint Elmo´s Germany
- McDonald’s - Happy Ramadan; Submitted by OMD Germany x Scholz & Friends
- McDonald’s - Let’s Play McDelivery; Submitted by OMD Germany
- McDonald’s - Shirin David x McDonald’s: We’re Lovin’ It; Submitted by OMD Germany x Scholz & Friends
- McDonald's - Turning Happy Meal into Family Soul Food; Submitted by Starcom Taiwan
- McDonald's - Redefining Love; Submitted by Starcom USA
- McDonald's - Grimace's Birthday Gets Out of Hand; Submitted by Starcom USA
- Mercedes Benz - The Chameleon Stunt; Submitted by OMD Germany x Edgar Ambient Media
- Motatos - Inflation-Targeting; Submitted by MEDIAPLUS Germany
- NIKON - Golden Billboard; Submitted by MEDIAPLUS Germany
- Novo Nordisk - Thick Skin; Submitted by Wavemaker USA
- Old El Paso (General Mills) - Mess Free Hero; Submitted by Mindshare USA
- Orange - Phone2Gold; Submitted by Havas Play France
- Pampers (Procter & Gamble) - Pampers Blowout Barrier; Submitted by Carat USA
- Pedigree - Adoptable Playlist; Submitted by EssenceMediacom USA
- PENNY - Penny From The Block; Submitted by OMD Germany
- Philips Healthy Living Labs & Levis - Cross-Brand Exploration; Submitted by OMD China
- REWE - Data Beats Flyers: Local Offers on the Big Screen; Submitted by OMD Germany x AdAlliance
- Ring - More German Goes Not; Submitted by OMD Germany x Grabarz & Partner
- Scotiabank - Hockey Jersey; Submitted by PHD Canada
- Shea Moisture - We Are Hair; Submitted by PHD Canada
- Sico - Honoring Quebec; Submitted by PHD Montreal
- Tyson Foods - Impact Index; Submitted by Mindshare USA
- Uber One - Good as Gold; Submitted by EssenceMediacom
- Vital Farms - Vital Farms Put an Egg on It Campaign; Submitted by dentsu X USA
- Volkswagen - AUTOPIA; Submitted by PHD Germany
- WWF Germany - Bee Radio; Submitted by MEDIAPLUS Germany
- ZDF - The Swarm is Coming; Submitted by MEDIAPLUS Germany
This is the sixteenth year of the competition, which attracts case studies from all over the world. Entries compete against each other as examples of innovative strategies, solutions, and results.
These awards are different. Unlike many competitions that cite the best in a single category, The Internationalist Awards for Innovation in Media enable all entries to be judged as examples of worldwide best practices; winners are those with the highest point scores based on five considerations. Moreover, judging is anonymous through online forms and by marketers who are part of The Internationalist community or ANA members.
