The Lacek Group

The Lacek Group is proud to recognize the hard work and dedication of these 2024 Impact Award finalists: Amy Farsht, Garrett Gessell Clair Tyra Kara Tholkes, MBA, Marissa Schafer, Nick Nelson and Sara Volkman. On the daily they innovate, inspire, and ideate for their clients and colleagues—and it does not go unnoticed. A round of applause for all our finalists and good luck! 👏👏 👏 #employeerecognition #impact #innovation #awards #laceklife

Inspired by this year’s Black History Month theme — African Americans and Labor — The Lacek Group is highlighting activist Mary Ann Shadd Cary and her work for the abolition of slavery and equal treatment for Black workers. Cary was the first African American woman to publish a newspaper in North America, creating The Provincial Freeman to spread anti-slavery messages. An important leader of the abolitionist movement in Canada and the U.S., Cary urged and championed legal, economic and social equality for African Americans. To learn more about this historic leader, check out the links below. https://bit.ly/TLG_BHM_1 https://bit.ly/TLG_BHM_1-2 #BHM #blackhistorymonth

In a recent Loyalty Live interview with Loyalty360 CEO Mark Johnson, senior director of digital strategy Todd Hedberg, MBA walks through the key takeaways and opportunities for brands from his white paper, Infinite Personalization: AI Makes It Possible. Watch the Loyalty Live interview: https://bit.ly/TLG_L360_IP Read the white paper: https://bit.ly/TLG_IP_AI #loyalty #advertsingandmarketing #ai #personalization #communications #customerengagement #crm #innovation

Today we honor Martin Luther King, Jr. — doctor, minister, activist, leader, political philosopher. King is also remembered as one of the most gifted speakers in American history, delivering passionate and inspiring speeches about civil rights, economic rights, and racial equality. As we look forward to Black History Month, which this year focuses on African Americans and labor, we remember the wise and eloquent words from King’s speech to the Alabama AFL-CIO in 1961 about the importance of finding dignity in all labor. Every job, regardless of its perceived social status, contributes to the betterment of society and should be done with the utmost care and dedication. As we observe MLK Day 2025, let’s reflect on doing our best work because, as King thoughtfully expressed, every piece of work holds inherent value and deserves to be done well. #MLKDay #MLKDay2025

In a new Total Retail article, vice president of Strategic Services Barbara Frey Olson shares the importance of recognizing distinct but nuanced differences in each generation to effectively meet your customers where they are and in the ways they prefer. Read the article: https://bit.ly/TL_TR_gens Image credit: Total Retail #retail #advertisingandmarketing #generations #generationalmarketing #boomers #genz #millennials #genx #customerengagement

We're ringing in 2025 by exploring the trends that will shape marketing strategies in the year ahead. Our customer engagement, loyalty, and experience experts deliver compelling insights and advice on wellness, technology, cost-conscious loyalty, TikTok's dominant influence, and human-centered strategies. Download the report: https://lnkd.in/gZcK5gax #advertisingandmarketing #insights #innovation #ai #empathy #tiktok #trending #customerengagement #loyalty #wellness #technology #data #innovation #marketingstrategy

Reservation for two, lakeside view, best available seating. Snow is a reminder that Mother Nature sometimes speaks in whispers. As the seasons change, we pause to reflect on the warm and enduring relationships we have with clients, friends and partners. Your trust and support have had a meaningful effect on our success this year. As snow blankets Minnesota this winter, we wish for peace to blanket you and your family. #happyholidays #holidayseason #seasonsgreetings #laceklife

Despite today's data saturation, an air of mystery remains about communicating with customers. Consumer psychology offers insights into customer behavior by examining the emotional and cognitive processes that influence customer decisions. In our new white paper, senior account executive Lily Merritt breaks down both the universal and individual principles of consumer psychology. She shows brands how to leverage them in communications to help target, reach, cultivate and nurture lasting brand devotion. A special thanks to Ogilvy Consulting's Behavioral Science Practice for providing valuable background research for this paper. Download the white paper: https://bit.ly/TLG_Harmony #whitepaper #loyalty #advertisingandmarketing #customerengagement #customerexperience #motivations #psychology #consumerpsychology #behavioralscience

We recently wrapped up our annual milestone anniversary "season" feeling incredibly grateful to celebrate these talented colleagues and friends over a long dinner at Jax Cafe. And, for the second year in a row, we celebrated two 30-year anniversaries; how lucky are we? 10 years: Alexiz Zaspel Astridita Suda kranthi kumar baskula 15 years: Amanda Wood Beth Bassett David Griebel Jill (Taylor) Rushin Karin B. Miller John Jarvis 20 years: Adam Moore Connie Donato John Zander Tyler Love 30 years: (yes, you read that right!) Bill Sislo Ruth Kranick #employeerecognition #employeeexperience #laceklife #celebration #anniversary

Today, Nov. 11, we observe Veterans Day to honor and celebrate those who have served in the U.S. Armed Forces. Whether you reach out to a veteran or take time to reflect, let’s share our gratitude. This resource guide offers many ways we can pay tribute and show support to those who have served and continue to serve today. Thank you to our veterans for their courage, bravery, and selflessness.   #VeteransDay #ThankYouVeterans