The Loop provides curated traditional and digital marketing services to businesses looking to increase brand awareness, engagement, and sales. Designed to keep you in the loop!
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Buffalo, New York, US
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Marketing Professional • expert in brand management, content creation, copywriting, and social media
A beautiful weekend for the 41st Taste of Buffalo! 🦬 Did you know #Buffalo hosts the largest two-day food festival in the United States? Thank you FeedMore WNY for the fun #volunteer opportunity. #buffalove
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Marketing Professional • expert in brand management, content creation, copywriting, and social media
Even with the growing number of communications platforms, #emailmarketing remains a vital component of a comprehensive marketing strategy. Interested in my top five reasons why? Check out the latest #blog from The Loop: https://lnkd.in/ewce4hWZ #freelance #email #marketing #marketingstrategy
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Marketing Professional • expert in brand management, content creation, copywriting, and social media
An essential ingredient to FeedMore WNY’s ability to provide nutritional food to our neighbors in need is #volunteers! This morning, our group sorted food from yesterday’s #fooddrive. Learn more about how you can get involved 🥫 https://lnkd.in/eYv5kpjQ #BuffaloNY #FeedMoreWNY
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Marketing Professional • expert in brand management, content creation, copywriting, and social media
Exciting news over here! I'm now #freelancing with The Loop, crafting campaigns for our neighborhood businesses. I handle all things social media, email, editing, and more. Skip the faceless agencies and internal hiring process - let's work together! 👉 https://lnkd.in/eipHFw-u Thanks to Chris Beal and Buffalo Professionals Under 40 for the spotlight!
Today's member spotlight is the ever improving Lydia Anaka! Lydia is a first-generation college graduate from State University of New York at Oswego with a public relations and business administration bachelor of arts. For the past six years, Lydia has been mastering traditional and digital marketing in the B2B industry. She started her career at a small manufacturing company in Akron, NY, AAkron Line (formerly AAkron Rule). Eventually, she ventured downtown to Eastman Machine Company, a global manufacturer of industrial cutting machines. During her time at Eastman, Lydia quickly moved up to a management position. She was responsible for coordinating company participation at 8-15 global tradeshow events each year, involving unique industries like composite material, furniture, and infrastructure. Other responsibilities included print and digital advertising, social media management, and email campaign creation. With a passion for connection and philanthropy, Lydia proudly led the Engagement Committee at Eastman. She regularly organized volunteer and fundraising opportunities with FeedMore WNY, United Way, and St. Luke’s Mission of Mercy. This past December, Lydia decided to take a leap and develop her own brand. The Loop is a creative marketing agency dedicated to increasing brand awareness, engagement, and sales for small businesses. https://lnkd.in/dqKSrjHU In her spare time, you’ll find Lydia in a clay studio crafting pottery or trying new restaurants. Lydia also loves to travel and immerse herself into new cultures - recently having spent the last few months exploring Australia, Spain, and Portugal. Join us in congratulating Lydia on today's member spotlight!