The New Bar

Taylor Froding finds passion in bringing people together to celebrate flavor, intention and creativity. Her personal journey to find inspiration and purpose led her to The New Bar, where she can explore flavors and practice imagination while nurturing herself and finding balance. Read more to see what Taylor has in her glass! #community #soberoctober #guide #nonalc #thenewbar #mixology

We're hiring for the holidays! Love delicious drinks and a collaborative team? Then our part-time associate role may be the perfect fit. Our team is looking for passionate, engaged and outgoing team members to join our West Hollywood + San Francisco shops starting this November. If you're interested, please fill out an application with the link below! Cheers 🍸 #hiring #losangeles #westhollywood #sanfrancisco #cowhollow #retail #associate #holiday

We’re halfway through Sober October and this week we’re sharing the story of local artist and TNB customer, Maya Champion. Maya has spent the better part of six years learning about the nonalcoholic category and finding the joy in creating a beautiful NA cocktail. Read her full story through the link below ✨ #soberoctober #stories #thenewbar #customer #nonalc

This Sober October, we’ve spent time capturing the stories of our community, our TNB family, and those on their nonalcoholic journey. Whether you’re sober-curious, participating in a dry challenge, abstaining from alcohol altogether or simply enjoy crafting a delicious beverage, we’re proud to be a platform for everyone and anyone wishing to drink less. Today, we're sharing local Venice customer Anne Fishkin's story, the community she builds through curating nonalcoholic events and how The New Bar has been a game changer throughout it all. #soberoctober #sobercurious #nonalc #stories #events

Welcome to Sober October with The New Bar! From brand-led tastings and Disco Night to Oktoberfest Mixology and a Pet Costume Contest, we're hosting events all month long. Join the fun and skip the booze at TNB! See all Sober October programming at thenewbar.com/pages/events

Salud! It's Hispanic Heritage Month, and our founder Brianda is sharing one of her favorite hispanic-inspired recipes: The Spicy Chili Pepper Mango Margarita (this is not your average spicy marg.) Grab your ALMAVE Blanco, All The Bitter Orange Bitters, and get to shaking!

Today we're featuring the best in class in nonalc: Ian Blessing, co-founder of All The Bitter, a line of handcrafted nonalcoholic cocktail bitters made with organic and functional ingredients. Ian is a seasoned hospitality professional with over 15 years of experience in the food and beverage industry, including the role of sommelier at The French Laundry and Opus One Winery. Are you interested in hearing about the history of wine and how nonalcoholic wine is changing the industry? Grab a glass and read his Q + A at thenewbar.com #history #wine #nonalc #industry

We did our homework so you don't have to. Today at The New Bar U, we're talking about adaptogens and nootropics with Kin Euphorics Co-Founder Jen Batchelor. Jen is an expert in functional ingredients that offer benefits such as impact our mood and our gut health. Read her Q + A with TNB at our link in bio so you can have all the answers! 🌱 #nonalc #ingredients #benefits #health

Welcome to our quarterly newsletter! From executing Coachella and Stagecoach, opening our newest location in SF, to launching new programs and officially turning TWO…we’ve had an incredibly fun quarter. Catch up on what's happened this summer at TNB and read the full newsletter below! #newsletter #summer #updates #thenewbar

New product alert! We're so proud of Melanie Masarin and the team at Ghia for brining Le Fizz to life. “[Ghia] has found a way to make their products feel really accessible and easy to adopt for a lot of consumers,” says Brianda Gonzalez, as Ghia launches Le Fizz, [their] first ready-to-drink aperitif in a 750mL bottle. “[Le Fizz] feels like something that you recognize as Ghia, but in a different format with some different flavor profiles.” Read the Forbes article below + find Le Fizz at TNB soon!