The New Primal

The New Primal

Food and Beverage Services

Charleston, SC 2,476 followers

You Are What You Eat. Choose Wisely.

About us

We made a promise. That promise made us a pioneer. What began as a personal snack mission launched The New Primal from an innovative home business to a beloved national brand. Once that perfect portable protein was created, it was too good to not share. Along the way, there would be no compromising on our commitment to use only the best and most responsibly sourced ingredients. Starting with grass-fed and pasture-raised meat, we keep our products free from antibiotics or added hormones and enhance them with craveable flavors crafted from soy-free, paleo-friendly, minimally processed ingredients. Our flagship jerky caught the snack world by surprise, while new and innovative flavors have kept the line varied and fresh. The introduction of meat sticks with equally high-quality components opened new doors for on-the-go-snacking, and our same-goodness-just-smaller-scale Snack Mates line became the healthiest protein snack available for kids. Most recently, we’ve put the magic in a bottle with a swoon-worthy (and Whole30 Approved) lineup of marinades with no refined sugar, dairy or soy. Watch where our promise takes us next, because the best part of this adventure is taking you with us. You are what you eat. Choose Wisely®.

Industry
Food and Beverage Services
Company size
11-50 employees
Headquarters
Charleston, SC
Type
Privately Held
Founded
2010
Specialties
Food Products, Snack Food, Whole30 Approved, Certified Paleo, Certified Gluten Free, and Natural Foods

Locations

  • Primary

    297 Seven Farms Drive, Suite 201

    Charleston, SC 29492, US

    Get directions

Employees at The New Primal

Updates

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Funding

The New Primal 7 total rounds

Last Round

Series B

US$ 15.0M

Investors

Manna Tree
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