Over the last couple of weeks, since this news broke, many people within the industry and many people in general have asked me about Mars's acquisition of Kellanova.
Here are my thoughts in general:
For consumers: this merger promises consumers an exciting range of new products and innovations catering to diverse tastes and dietary preferences. However, with fewer players in the market, we might see rising prices and changes in product availability.
For Mars: this deal is a strategic move to expand beyond its stronghold in confectionery (think M&M’s and Snickers) into savory snacks, directly challenging competitors like Hershey. The acquisition enhances Mars' global reach, product offerings, and innovation capabilities, setting the stage for intense competition in the snacking industry.
As the merger unfolds, it’s clear that the snacking industry is entering a new era—one where Mars is positioning itself as a dominant player across both sweet and savory categories. The big are getting much bigger!
*** What many don't know is that Mars is a dominant player in the animal/pet food/pet care category many times ranked #1 with a $20B+ in revenue, 25%+ market share) and they are for the most part the #1 chocolate company in the world ($20B+), and well you can guess what this will do for their snack business.
Stay tuned as we watch how this impacts the food & beverage manufacturing landscape and what it means for your favorite snacks! 🍫🍿
#foodmanufacturing #Mars #Kellanova #cpgindustry #forhireresults