The Room

We're excited to share the latest edition of The Room Insider, featuring Sarah Leinberger (MBA), the Head of Brand Experience Advanced Marketing Solutions Strategic Initiatives at General Mills. Sarah talks about the power of 'AND' - connecting brand building with performance, her routine for tackling priorities, and her enthusiasm for finding travel deals that deliver five-star experiences at three-star prices. Check it out and more below! #TheRoom

Is your role as a brand marketer starting to feel like a corporate decathlon? From crunching data to crystal ball-gazing with AI, today's brand marketers are expected to be Renaissance people in the digital age. Add navigating internal politics and the juggling act of agency management, and suddenly your job description reads like something only an Olympian could handle. How can we streamline all of this while still making brand magic? Last night, Cognitiv joined #TheRoom in Chicago to finally learn what a shot put even is.

Is your agency an Allen key when what you need is a Swiss Army knife? In the ever-expanding universe of marketing, you're juggling more than a circus clown on steroids. From brand building to AI strategy, eCommerce to influencer wrangling, the to-do list seems to grow faster than ever. But as agencies become hyper-specialized, how do we find that one partner who can see both the forest and the trees? Last night, Meet Rise joined #TheRoom in Atlanta to get a bigger tool belt.

Need to learn how to sweet-talk the C-Suite? Top marketers know growing a brand requires emotional storytelling, creative that resonates, and bold media tactics. But when it comes to selling this to the C-Suite, it feels like we're speaking different languages. How do we articulate the long-term value of brand building in a world obsessed with quick-serve metrics? Last night, Spectrum Reach joined #TheRoom in Chicago to extend our Duolingo streaks.

Does choosing between Door #1 and Door #2 make you want to hide in the attic? As we climb the corporate ladder, our difficult choices become less about picking the right answer and more about navigating shades of gray. While the safety of the tried-and-true is attractive, the fast-paced marketing industry demands boldness. How do we build a decision making framework we can rely on? Last night, Seedtag joined #TheRoom in LA to bulldoze the entire house.

Last but certainly not least, we had Nobles Crawford at L'Oréal lead a session titled 'Brand Equity Matters, but Your C-suite Doesn't Get It.' In this workshop, we explored how everyday consumer preferences are driven by brand equity, translating brand value into metrics executives understand, and balancing immediate ROI demands with long-term brand investment. Thank you, Nobles! #TheRoom

Next up in our Brand Summit workshop highlights - thank you to Matt Lattman at Discover Financial Services and Jordan Berg at Questus for moderating a powerful session on 'Brand Equity Matters, but Your C-suite Doesn't Get It.' This workshop explored the critical balance between short-term performance metrics and long-term brand building, strategies for demonstrating brand equity's impact on leadership, and real-world examples of how strong brand equity drives consumer choice. Thank you, Matt and Jordan! #TheRoom

Next in our Brand Summit recap - shout out to Dametria Mustin at PDC BRANDS for leading a thought-provoking session on 'Rewriting the Narrative: How Brands Bounce Back from Cancellation.' This workshop examined strategies for managing brand backlash in the digital age, techniques for rebuilding consumer trust after a crisis, and approaches for transforming negative sentiment into opportunities for brand reinvention. Thank you, Dametria, for guiding us through these crucial crisis management strategies! #TheRoom

We were grateful to have Rebecca Duty at Dillard's Inc. and Ariel Deitz at Nexxen lead our Brand Summit session on 'Balancing, Well... Everything.' In this session, we discussed the importance of leveraging tools like focus settings and productivity journals, as well as external support systems such as career coaching and encouraging PTO to improve overall well-being and work efficiency. Thank you both, Rebecca and Ariel! #TheRoom

Next up in our Brand Summit highlights - a big thank you to Jeanne F. at M&T Bank for moderating our session on 'Balancing, Well... Everything.' In this workshop, we explored creative scheduling techniques for work-life integration, the importance of setting boundaries and taking breaks, and leveraging tools and resources for better time management. Thank you, Jeanne! #TheRoom