The Shelf Influencer Marketing Agency

The Shelf is bringing the energy and insights to New York City! We're joining forces with Maram Aoudi from K18, Sami Lambert from Adweek, and creator Tess Tregellas for an exclusive group chat that dives into the main character era of influencer marketing—featuring one of our co-founders, Atul (Raj) Singh from The Shelf. Get ready to explore how top brands are making big moves with strategic influencer campaigns that go beyond the feed and transform engagement into tangible growth. We're talking big ideas, next-gen strategies, and plenty of industry tea. Register your interest here: https://lnkd.in/gDAt7HiA 

So, what exactly is a TikTok trend? At its core, a TikTok trend is a catchy blend of creative formats 🎨 ideas💡 and behaviors 🙌🏽 that capture attention and shape user interactions with content. It’s a language that’s always evolving, and understanding it means tapping into a broader ecosystem that goes beyond what’s hot right now. 🔥 By aligning with the right trends, your brand can seamlessly blend in, resonate deeper, and stand out in this ever-shifting landscape. 📈 Curious how it all works? We have a link for that. 💬 #DigitalMarketing #ContentStrategy #SocialMediaTrends https://hubs.ly/Q02RLT9y0

We’re bringing the buzz (and Shelfies) to the West Coast, partnering with CreatorIQ Connect on October 10th. Looking forward to all the creator marketing sessions and connecting with the community in L.A - Let us know if you’ll be there! ✨

What’s living rent-free in our mind right now? #DMWF New York’s affiliate and influencer track learnings, that’s what. Just take a look: Move over, UGC — meet EGC. Dalia Kamal from Moroccanoil explained that employee-generated content is the next frontier in influencer marketing. Our paid media team has been saying this for a while: “The line between organic and paid influencers is blurring. Marketers should lean into it by testing continuously,” Allison Waken from The University of Phoenix. Influencer marketing is a constant foray into the unknown. “If you feel uncomfortable, you’re playing in the right place,” said Julio Acosta, SC Johnson. Sometimes, as a brand, you have to break your own category rules to meet consumers where they are. Nandini Anitha Nandakumar, Global Marketing Director at Smirnoff, showcased case studies of repositioning established brands to get closer to audiences. (Spoiler alert: It was massively effective). Creators are crucial for selling high-barrier-to-purchase services: “When it comes to complex products like financial services, creators can act as a bridge to build trust,” explained Kerry-Ann Betton Stimpson from JMMB Group Jamaica. Finally, this last nugget of advice is so simple yet so crucial: Brief your creators to think of the hook in the first few seconds of the content. Mic drop, Michelle Gitter from Unilever! #conference #influencermarketing #creatoreconomony #creators

🚀 Ready to elevate your brand’s strategy for the final quarter of 2024? Our Q4 Trend Report is here to help you navigate the dynamic world of social media trends! From the buzz around #CollegeFootball to the upcoming #Halloween excitement and cozy season vibes, we've identified 8 key trends that can drive engagement and boost your brand's visibility. Plus... 📊 Dive into data-driven insights, actionable strategies, and brand safety guidelines to ensure your content resonates with your audience and stands out. Curious? Cool. Check out our overview in this week's edition of Tactical Influence. #TrendsReport #SocialMediaMarketing #Q4Strategy #BrandEngagement

Practical, actionable strategies on building effective influencer content briefs from our Head of Marketing, Christine Göös. #influencermarketing #marketingstrategy #marketingtips #smm

From The American Presidency Project, Proclamation 10445—Patriot Day and National Day of Service and Remembrance, 2022:   “On September 11, 2001, ordinary Americans performed extraordinary acts of heroism. Firefighters and police officers rushed into crumbling buildings and raging fires to save others. EMTs, construction workers, colleagues, and strangers tended to the wounded. Passengers and crewmembers gave their lives to thwart another attack. And a generation of women and men answered the call of duty by joining our Armed Forces to defend our freedom and our democracy. “These patriots—people of undaunted courage, uncommon resolve, and unwavering perseverance—are forever ingrained in our national character. They are reminders that we are a great country because we are a good people. On this Patriot Day and National Day of Service and Remembrance, we pay tribute to the heroes and victims who lost their lives on September 11, and we recommit ourselves to the spirit of unity, patriotism, and service that carried our Nation through in the days that followed.”

Are TikTokers shopping in TikTok Shop yet? Yes. But TikTok Shop adoption in the US has been slow. Flipside, users of the Chinese version of the app (Douyin) spent $223 billion during live commerce events in 2022 (according to Capital One Shopping). That means this conversation - to TikTok Shop or not to TikTok Shop - is a conversation worth having for brands and marketers. #influencermarketing #tiktok #ecommerce #socialcommerce #mobilecommerce

Who says Halloween marketing has to be all about costumes and candy? Nobody. Nobody says that. In fact, if you think outside the cauldron this fall season, we have total faith in your ability to develop a campaign that integrates Halloween themes with your brand’s unique identity. Let's GO! #holidaymarketing #localmarketing #digitalmarketing #socialmediamarketing

🚀 Ready to boost your brand's visibility without compromising on safety and exclusivity? Here’s how to leverage viral content creators effectively: ** Embrace Viral Content: Focus on creators known for their out-of-the-box, entertaining content that grabs attention and keeps audiences engaged. ** Rethink Traditional Aesthetics: Instead of stressing over aligning with specific brand values or aesthetics, prioritize creators whose content resonates with trending interests and engages viewers. ** Maintain Brand Safety: Choose creators wisely—review their past work, understand their audience, and set clear content guidelines to ensure brand safety while allowing creative freedom. ** Tap Into Algorithms: Viral content often aligns with what algorithms love, boosting organic reach and impressions. Harnessing viral creators can elevate your brand’s presence while preserving its integrity. 🎉 Dive into our latest article to learn more! [Link to article] #Marketing #BrandAwareness #ContentCreation #InfluencerMarketing