The Shipyard

We are honored to be able to congratulate Marty McDonald on being selected as Executive of the Year last week at the Women in Business Summit. The strength of The Shipyard Collective and Fahlgren Mortine is a testament to Marty's incredible leadership.

Last week 14 of our crew attended the Visit California #OutlookForum in L.A. From the global debut of the new “Playful Journeys” road trips campaign and the Visit California-Active Inspiration (VCA-AI) Engine, an AI-powered itinerary planner, to hearing from Visit California’s managing directors across 13 international priority markets, to our California Love creative collage experience for attendees, it was an uplifting conference and validation that travel is a force for good.

“And the award goes to…”   Timmy Chalamet’s suit wasn’t the only bright moment at The Oscars this year. Our new campaign for Visit California received its moment in the spotlight, making its debut during the broadcast! Set to Creedence Clearwater Revival’s “Up Around the Bend,” the campaign evokes the spontaneous adventures that lies around every bend in The Ultimate Playground.   We’re not saying we deserve an award for this, but we do have a *quick* speech prepared.

Winner winner, chicken dinner! Last night at the 2025 American Advertising Federation's Columbus ADDY Awards we were honored with four (4!) award wins for our work with CLA (CliftonLarsonAllen), T. Marzetti Company, and American Freight Appliances & Furniture. Our crew showed out in force and received their much-deserved recognition! Cheers to such an amazing group producing incredible work!

As we come to the end of Black History Month we wanted to look back and think about what this month really means. Join us as TSY crew from past and present (Lauren (Banks) Arnold, Frederick Adams, Bria Horace, and Aaron Caldwell) discuss why celebrating Black History Month is still relevant today and its importance. #BlackHistoryMonth #HumanLove

“At heart, I’m a builder. Whether it’s building brands through innovation and creativity, growing agencies or finding talent and helping build up their careers, I love building. That’s what one does at a Shipyard, and that’s what I aim to do with my phenomenal partners here. I am beyond excited to join the team and look forward to jumping in to find new, creative and impactful ways to deliver on The Shipyard’s commitment to ‘engineering brand love.’” We couldn't be more happy to welcome William Gelner to The Shipyard Collective. Read more about Will and why we're so excited here: https://lnkd.in/eMf7DTvF

The shift from traditional linear TV to streaming platforms has introduced an entirely new way for brands to reach and engage audiences. But why is CTV being hailed as the next big thing in media planning?

"In every comic book origin story, there's a memorable moment when the hero first discovers their powers...Similarly, we all remember our first experience with AI; that moment when we first started to grasp the powers this awesome new tech could unlock for us. But as AI becomes more entrenched in marketing, the industry must learn what Peter Parker was taught — that with great power comes great responsibility." - Lance Porigow Head through the jump to hear more from Lance on how AI's true power isn't just what it can do for us, but how we can leverage every power at our disposal to be truly super: https://lnkd.in/eMPgKuKg

We got to work so quickly in the New Year that we almost - almost - forgot to celebrate everything we accomplished together at The Shipyard in 2024. One thing is certain: we definitely gave the industry something to talk about. Check out the full 2024 Annual Report for a quick recap of the work we did for both our clients and our community: https://lnkd.in/eS8s6Zur

"As viewers embrace more flexible, digital-first experiences, marketers need to adjust media strategies to enhance reach and engagement by shifting live sports coverage from linear into streaming and other non-traditional platforms. They need to be where audiences choose to watch." Sunday marks one of the biggest milestones for Connected TV and digital-first broadcasts of major events. Where will you be watching? John Mergen and Beth Shaini break down what Tubi's big opportunity means not just for live sports and streaming, but for advertisers.