Social Element

Rob Mayhew plays our new game, Better Social Swipe to share how he’s feeling about social media at Advertising Week New York and discusses the age of blackboards & rollout TVs and no social media for under 16s. Rob’s answers to all 10 questions were so great that we’ll posting a series over the coming weeks 🤌🏽 What do you think: Do you wish social media didn’t exist? Play our new game Better Social Swipe to have your say on a better social media: https://lnkd.in/e2kiK9MZ

🚨New podcast episode out now 🎙️ This week, Tamara and Wendy are joined by founder and CEO of Sophera Marketing, Richard Levy. Richard started his marketing career at Santander before taking marketing leadership roles at GE-Santander, First National, and MoneyGram. Richard talks about the challenges and rewards of working in large corporations versus smaller businesses, and how these experiences helped shape his business. He also has fantastic advice about networking as an introvert and the impact that kindness and understanding can have on our lives. Listen here 👉 https://lnkd.in/egkfqWAe Or wherever you get your podcasts. Search “Genuine Humans”

Wondering what has made social better in the last week? The Queen of Genovia, social media users coming together to support each other in the midst of tragedy, and a TikTok trend that encourages us all to be grateful for what we have 💜 Swipe to read more.

On #WorldMentalHealthDay we’ve launched a super easy way for YOU to tell us how you feel about social media, so that we can make social better — TOGETHER 🧠 Introducing: Better Social Swipe 👇 Play to have your say for a better social! It takes 30 seconds max. Tap the link in the comments 👀 The WONDERFUL Tom Daley took part at Advertising Week in New York for our launch, and we’d love you to take part too! Record yourself playing the game, share wide and tag us. Let’s make social better, together 💪🏽💪🏻💪🏿💪🏼💪🏾

Thank you to The Whole Marketer podcast and Abigail Dixon FCIM/ICF for giving our #MakeSocialBetter cause a shoutout in this episode with our fave tea-man Dom Dwight. "Reminds me of the work that Social Element are doing - How do we collectively as a profession, with the buying power of all the brands, really work with all the platforms in order to make social a safe space.. and bring back the beautifulness of humanness. The light and the dark. The imperfections that make us feel seen in an authentic way." Full episode in the comments.

Making Social Better and Building Purposeful Brands Along the Way Yesterday our co-CEOs Linn Frost and Ashley Cooksley hosted a panel at Advertising Week New York where industry leaders discussed how to make social media a more positive and purposeful space. 💡 Key takeaways: 1️⃣ Brands must take responsibility. Social media magnifies both the good and bad in society, and brands have a responsibility to shape it positively. 2️⃣ Bringing authenticity to brand purpose is key. Consumers are drawn to genuine, relatable content. As discussed with Kathryn Fernandez, brands like Dove excel by staying true to their purpose (real beauty and self-esteem). 3️⃣ Community first. Jayvee Nava Brady of Bubble explained that brand values should align with community needs and evolve with them. Trust is built through genuine connection and by listening to the community’s voice. 4️⃣ Tackling misinformation is key for making social better. Bridget Schwartz from Betches Media stressed the importance of remaining honest and transparent in an age of misinformation. Fact based engagement can build deeper trust with audiences too. 5️⃣ The future? Brands will need to take more risk and be even more honest, audience strategy and finding all those niche communities (and serving specific content to them) will be key, recognizing that people are multifaceted and time poor - so getting attention in a real human way will win out.

From an iconic British pastry being turned into gold, to an emotional trend that's honouring how far we've come, swipe to see what we think is Making Social Better (or worse) this week 👉 Greggs We love you 🫶

🚨 New podcast episode out now: Caroline Mastoras, Salesforce 🚨 Today, Tamara Littleton and Wendy Christie are joined by Salesforce’s client director of media, Caroline Mastoras. Caroline has a vast array of experience working in-house, for brands like Microsoft and agencies such as Condé Nast and OMD Worldwide in account management and sales. Caroline is passionate about closing the pay gap. She founded DAWN and now works with WACL (Women in Advertising & Communications Leadership ) and The 93% Club to drive forward equality in the advertising industry. You can listen to the episode here 👉 https://lnkd.in/eh9gYQVr Or wherever you get your podcasts. Just search “Genuine Humans”

With Advertising Week New York next week we are SOOOO excited to announce our panel happening on Monday. "Making Social Better and Building Purposeful Brands Along the Way" Hosted by our fabulous Co-CEOs Ashley Cooksley and Linn Frost, who will be joined on stage with Kathryn Fernandez (Unilever), Jayvee Nava Brady (Bubble) and Bridget Schwartz (Betches Media). This panel will discuss how brands can use the power of social media to transform the space for the better, while also establishing stronger relationships with audiences in a way that matters. #AWNY24 #AWNY2024 #AdvertisingWeek

Campaign UK Live 2024: Making Social Better - Why brands need to find their social purpose Thank you to Campaign for having the team join the stage yesterday at Campaign Live. The session explored the evolving landscape of social media and how brands can better connect with people in meaningful, lasting ways. With more platforms and content than ever, the fight for attention is fierce. But it’s not just about grabbing attention—it’s about creating emotional connections. Key Takeaways: 1️⃣ People are messy, multifaceted and time poor. Attention alone isn't enough and a brand's social currency will be low if this is it's main aim. 2️⃣ Emotional connections are timeless. Brands that tap into storytelling and human truths will build lasting value. 3️⃣ Social media is fast and unpredictable, but brands can thrive by focusing on human interactions rather than trying to beat the algorithms. Real success comes when brands act like people; imperfect, humorous, and helpful. PLUS Alice and Victoria shared a great case study on how Wizz Air, once known as the "most hated airline" in the UK, transformed its social presence and brand perception. By focusing on social currency and building genuine emotional connections with their audience, Wizz Air shifted from product-focused messaging to community-driven content. 🛫 If you would like to find out more about our work with Wizz Air and increasing your social currency, please send us a DM.