Social Element

Find out how to #MakeSocialBetter via our dedicated Instagram page ✅ News from around the world and how the social space is affected/creating change ✅ Tips and tricks on how you can help make social a better place ✅ Showcasing the people and organisations being awesome ✅ Cameos from our fabulous team* (whom may or may not be wearing Crocs) Think of it as your one stop shop for all social betterment info! Link is here 👉 https://lnkd.in/gkTzRqaV *Check out our Social Creative, Amelia Pavier starring today and her piece about REFY 🤩

Social media can feel like a dark place sometimes. We’re on a mission to turn up the brightness, and one way we do that is by spotlighting better social. Swipe to see what made social better (or worse) this week 👀 While you’re here, we’d love to know your thoughts on social media censorship. #CommentBelow Post Description: This carousel features 9 frames. All image descriptions are in alt-text. Instagram doesn’t allow alt-text on videos. @instagram Do better! In the meantime, video descriptions are below. On the opening slide, there is text which reads “What made social better this week”. Underneath the text, there is a floating heart emojis and to the right of the text, there is a gif featuring a man staring off to the left and taking his glasses off. Frame 2 is a graphic on a bright purple background. Text reads “Spotted on social. RNIB claps back at excessive emoji usage”. To the left of the text, there is a mobile phone featuring a TikTok video from the RNIB, which reads “Spread the word this World Emoji Day. This 👏 is 👏 what 👏 screen 👏 reader 👏 users 👏 hear 👏 when 👏 you 👏 over-use 👏 emojis 👏” Frame 8 has a dark purple background. At the top of the graphic, a bright green label says “Trending this week”. On the left hand side, a TikTok video is playing featuring three women who are shown dancing, one by one. On the right hand side, text reads “Boots and a slick back bun 👢 This week on TikTok, we’ve been unleashing our inner poets with this trend. In this fun format, groups of colleagues, besties, and more have been coming together and rhyming two things about themselves. With brands like the Dallas Cowboy Cheerleaders, tbh skincare, and Charlotte Tilbury getting involved, this trend is our new favourite for it’s impeccable girlhood vibes 💅”

Spotted: Tamara Littleton in Mark Ritson's column this week! 👀 In his piece, Mark reflects on his recent conversation with our Founder and Exec Chair, Tamara during Cannes Lions: “As the sun faded and the panel ended, Tamara Littleton, the founder of Social Element, sat next to me on the sofa and did an amazing job of making me realise I was entirely full of shit without saying I was entirely full of shit. As a member of the LGBTQ+ community, her point was simple but powerful. She feels “othered” all the time. Most members of the community do. Especially younger, more vulnerable marketers, employees and customers. Seeing rainbow flags and logos during pride was not virtue signalling, it made these people feel seen and safe. Fewer brands supporting Pride than in previous years was a worrying thing because the community feels less supported. I took in what Tamara was telling me. I sing baritone for the hetero-out-of-tune men’s choir, so I had totally missed this perspective. I saw only the business ramifications of supporting Pride and not the deeper, more important signalling effects of making people who sometimes don’t feel part of it, feel part of it. So, I agreed with her." As ever, Tamara's respectful style and pride for the LGBTQ+ community shines through. 👏 #leadership #LGBTQleader

Welcome Alice Cuffe, our new Head of Social Media Management! 💚 Alice joins us with an impressive background spanning work for large brands including TikTok, Burberry, the EU, Pringles, Dr. Martens, Vodafone, Lego, Sky, Forevermark Diamonds, and Westfield. 💃 👀 As well as leading the team making truly unskippable content that resonates with audiences for bigger impact, whilst also ensuring brand safety for our household name clients, Alice will be a key part of our revolution to make social better. We are so excited to have her on board! Please join us in welcoming Alice to the team! 👋

CANNES 2024 | Insights from The Marketing Society Members 🌟 Linn Frost, a Marketing Society Member since 2016, and Ashley Cooksley, both Co-Global CEOs at Social Element, shared their thoughts as Cannes Correspondents this year. Key takeaways: 💥 Connections and Conversations: Cannes Lions is all about networking and catching up with familiar and new faces. 💥 Technology: AI dominated discussions, with a consensus on the importance of human-led AI. 💥 Power Dynamics: Conversations on redefining power, especially around female leadership, were prominent. 💥 Sober Trend: Embracing less alcohol and more meaningful interactions. Strategic Pause: Taking time to reflect amidst the busy schedule. Ending the week at Google’s Pride party highlighted the industry's potential to celebrate individuality and drive change together. Read more insights from Linn and Ashley - https://lnkd.in/en4STx4v #CannesLions #Marketing #Creativity #AI #Leadership #Networking #Inclusion

🚨 New podcast episode out today - Jane Loring 👏 Jane Loring has had a fantastically successful career across a variety of leadership roles, such as sales director at Handbag.com, COO at Influencer and director of sales at Spotify. Jane is now the Director of Sales – Media and Communications at Microsoft. This week, Jane talks to Tamara Littleton and Wendy Christie about her pathway to leadership and the essential role that resilience played in her success. We also hear about her empathetic leadership style and what it meant to be a female leader in an industry where women are still underrepresented at higher levels. Listen here 👉 https://lnkd.in/efuehFAG Or wherever you listen to your podcasts - search “Genuine Humans”

Check out our article to get insights from Social Element, VIOOH, Worldwide Partners, Inc. and more on the need to avoid boring, overcoming the short attention span affliction and the power of storytelling in your campaigns. Take a look here https://lnkd.in/ejG5KmEz #ad #advertising

The #MakeSocialBetter revolution is taking over the MAD//FEST LONDON screens! Come and find us for a chat (boogying is essential)! We are the ones in the Crocs and bright green bags 💚💜

Who’s at Madfest this week? I’m speaking at the AI & Emerging Tech stage this Thursday at 10am on a panel: ‘LEVERAGING SOCIAL MEDIA FOR CAREER SUCCESS: STRATEGIES FOR TALENT’ as part of the Rise Career Fest with digilearning. You’ll also see our #MakeSocialBetter ads on the digital screens across the entire event today. Come say hey if you spot us!

Look out for the Social Element 'Make Social Better' team at MAD//FEST throughout the week. #MakeSocialBetter is about bringing us together as a united force for change and we can't wait to discuss this with all you brands, agencies and platforms attending MAD//FEST LONDON. To speak to the team on the ground and find out more, give us a DM or look out for our bright green tote bags or branded #Crocs! #MadFest2024