VIA

A looming disadvantage has historically hung over the heads of independent agencies everywhere: credit. We have long been tasked with delivering successful client work while breaking through a vast and competitive industry. It is important for creatives and brands to work together to celebrate collaboration, creating partnerships that hold the shared goal of promoting creative work and increasing brand visibility. Establishing credentials with every client may not be realistic, but there are steps we can take to make sure our work is seen and our message is heard. A few tips: ⭐Get ahead: Establish agreements of mutual promotion at the earliest stages of your client partnership. ⭐Negotiate: Not every agreement will be the same. Identify your values and boundaries — see where you can be most flexible. ⭐Prioritize: Make an effort for your agency to be mentioned where it makes the most sense. Understand which audiences you are trying to reach and don't be greedy. ⭐Be a good partner: There are lots of "spoons in the soup" in everything we make...be thoughtful and gracious in giving credit to your partners too! See how VIA is combatting the clash of credit in the Ad Age piece below! Shout out to Lindsay Rittenhouse for the great story and Lindsey Slaby for sharing the page with her pearls of wisdom! https://lnkd.in/gdrz-cgW

Did you know that VIA has a podcast? We do and it's pretty good too! (If I don't say so myself!). Our latest one is a deep dive on the #Crocs brand. Check it out. Subscribe to P.O.VIA here: https://lnkd.in/ecSu_mSn

When VIA began piloting a 4-Day Work Week last spring, it quite literally changed my life. I was able to spend Friday's at home this past summer with my daughter. I have countless memories with her that I wouldn't have otherwise had. When Fall came around, and she went off to school, I suddenly had days to myself. I’m spending more time focusing on me, on being a better version of myself than the one that worked too many hours, and never had a break. If you’re a leader, consider making the shift for you and your employees. Think of all the memories waiting to be made.

Many of us are in the business of creativity. But that doesn't mean we define it (or value it) the same way. Or at all. So we got curious and conducted a multi-year study to add a little rigor to a murky, misunderstood but undeniably powerful word. We learned that: 🔎 we're naturally biased against creativity 🔎 creativity rarely operates on its own 🔎 creativity has 5 active ingredients 🔎 creativity materially contributes to growth 🔎 the power of creative ingredients varies across categories and time The ingredients have become our shared language — with clients and ourselves. Leading to clearer briefs, more confident investments and more inspired and effective work. BTW, the 2024 update is in the works now, with more brands, more categories and even more rigor around the interplay of creativity with effectiveness fundamentals like ESOV and use of distinctive assets.