The Write Reflection

You don't have to be a journalist with years of experience to conduct a thorough interview. The latest newsletter from Shari Berg of The Write Reflection dishes the tips and tricks you need to improve your interviewing skills to uncover those hidden gems for producing high-quality content. Image Description: A row of microphones used for interviewing appears below the official log of The Write Reflection of a W and R with a pen in the middle. 

We're on the final day of a new series about how empathy boosts audience engagement for your digital assets. Our first technique was understanding your target audience, followed by making "you" statements, telling a story, and being authentic. Our last strategy is using an active voice. Using an active voice in your marketing copy makes it more engaging. Combined with storytelling, it turns your customer into the hero of your brand's journey. Image description: A black and silver microphone is surrounded by swirls to signify sound waves.

We're on day 4 of a new series about how empathy boosts audience engagement for your digital assets. Our first technique was understanding your target audience, followed by making "you" statements and telling a story. Next up is being authentic. Customers can see through a line of BS in a heartbeat. Instead of trying to be something you're not, be honest and transparent in your communications to build trust. Image Description: A red seal of approval that reads "Guaranteed Authentic."

We're on day 3 of a new series about how empathy boosts audience engagement for your digital assets. Our first technique was understanding your target audience, followed by making "you" statements. Next up is telling a story. If you want people to connect with your brand, you have to tell a compelling story that makes them the focus by evoking their emotions to help them connect on a deeper level with your products or services. Image Description: A young boy wearing a blue hoodie smiles as he reads a book. Glittery lights are pouring out of the book's pages.

Yesterday, we started a new series about how empathy boosts audience engagement for your digital assets. Our first technique was understanding your target audience. Today, we're hitting on the second strategy - Make You Statements. No one cares what brands think. Stop speaking at your target audience with "I" statements and start speaking to them with "you" statements. Image Description: A white woman with long brown hair and blue eyes points directly at the viewer.

Do you know how to use empathy to boost audience engagement on your digital assets? This week, we'll explore 5 ways you can use this marketing strategy to build an audience that generates leads. First up is understanding your target audience. You can't appeal to your ideal customer if you don't know how your product or service can help them. Research their demographics, interests, and pain points to tailor your message to their needs. Image Description: A white hand with long, painted nails holds figures representing people. One figure is blue while the others are clear.

If you have a website for your business you've likely received a helpful notice from Domain Networks that resembles an invoice to renew your domain name. Business owners - including some nonprofits with small staffs - mistook this notice for a legitimate website domain renewal and handed over nearly $300. The company isn't in charge of renewing your domain name. They cleverly disguise their marketing letter for a business listing on their website as an invoice. Judging by the number of complaints against this company with the BBB, it's a trick that works frequently. Follow the tips in Shari Berg's latest substack newsletter to learn how to file a complaint if you're one of this company's victims. Image Description: An orange box with white lettering that includes the title of Shari Berg's latest substack post on avoiding a common website domain marketing scam. 

The U.S. Federal Trade Commission (FTC) is cracking down on deceptive social media marketing tactics with a new rule to restore consumer confidence in digital brands. Engagement pods are on the watch list. It's not just large corporations that use this unethical strategy that the FTC can punish. Individual social media influencers and small business owners are included in the rule. Learn more about how this rule works in the latest Substack post from The Write Reflection's Shari Berg. The link is in the comments. Image Description: Hands hold onto a heart cutout in red paper popping out of a mobile phone. 

"Opportunity is missed by most people because it is dressed in overalls and looks like work." ~Thomas Edison

"Write what you know" is a common piece of advice in the writing community. It encourages content creators to produce authentic narratives from personal experiences and emotions. However, it's interpretation varies. For some, it means emphasizing emotional truth. For others, it means creative flexibility to use imagination alongside real-life experiences. What does "write what you know" mean to your brand?