The Write Reflection’s Post

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We're on day 4 of a new series about how empathy boosts audience engagement for your digital assets. Our first technique was understanding your target audience, followed by making "you" statements and telling a story. Next up is being authentic. Customers can see through a line of BS in a heartbeat. Instead of trying to be something you're not, be honest and transparent in your communications to build trust. Image Description: A red seal of approval that reads "Guaranteed Authentic."

  • A red seal of approval that reads "Guaranteed Authentic."

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