Allegiance Group + Pursuant

Feeling overwhelmed by the demands of marketing and fundraising? At Allegiance + Pursuant Group, our goal is to make your job easier, so you can focus on what you do best. That’s why we offer a unified marketing strategy that combines digital, direct mail, and advertising into one seamless approach. Ready to inspire action and create a lasting impact? Contact us: https://lnkd.in/eEnYG4Ag #FundraisingSuccess #NonprofitDigitalMarketing

Are you having a consistent conversation with your supporters? Omni-channel marketing ensures that every touchpoint creates a holistic and engaging experience centered on your donors’ preferences and behavior. Swipe to understand why an omni-channel donor experience is essential to your nonprofit’s strategy ➡️ We cover this and more in our eBook, “Your Ultimate 2024 Guide to Nonprofit Omni-Channel Marketing.” Download it now: https://lnkd.in/eixbhd-4 #OmnichannelMarketing #NonprofitStrategy #DonorRelationships

Giving remained flat in 2023, driven by economic factors like reduced household income, higher interest rates, market volatility, and strong corporate profits. Recently, the Federal Reserve has made moves to lower interest rates, which may impact giving trends in 2024. As we enter another busy year-end season and move into a brand-new year, how can we better prepare ourselves? Get fundraising pro tips in our recently released 2024-2025 Giving Outlook report. Download your free copy today: https://lnkd.in/eag7EPWE #GivingOutlook #FundraisingSuccess #DonorEngagementStrategies

Big news! Allegiance Group + Pursuant has been selected as an Anthem Awards finalist! Please support our work by voting for The Smoking Gun: Exposing The Gun Industry’s Role In Gun Violence Today. Voting ends October 31st: https://lnkd.in/guUia9C6 #anthemawards

Alignment between marketing and fundraising teams creates optimal donor experiences and drives long-term engagement. In this past episode of Go Beyond Fundraising, our Chief Strategy Officer Trent Ricker and Sue Citro, Chief Experience Officer at Best Friends Animal Society, discuss the power of collaboration between marketing and fundraising departments. 🎙 Listen to the full episode here: https://lnkd.in/guEJjyhE #GoBeyondFundraising #MarketingandFundraisingCollaboration #DonorExperiences

In 2023, Giving USA reported a staggering $62 billion in unallocated giving. This gap reveals a significant disconnect between the donations donors think they’re giving and what nonprofits are actually receiving. In our latest webinar, Matthew Mielcarek and Alicia Lifrak, CFRE dive deep into what this means for the nonprofit sector, exploring key insights from the 2024-2025 Giving Outlook report. Don’t miss out on their valuable analysis: https://lnkd.in/eag7EPWE #GivingOutlook #FundraisingSuccess #DonorEngagementStrategies

Looking for a new way to absorb the latest fundraising trends to help spark growth in your fundraising? Tune in to Go Beyond Fundraising and get a regular dose of fundraising inspiration to help you make a bigger impact in the world. Subscribe today: https://lnkd.in/g-F7pdXa #GoBeyondFundraising #FundraisingStrategy #NonprofitSuccess

Is your nonprofit or association's website in need of a refresh? Your website is the public face of your organization and keeping it up to date is crucial for connecting with supporters, donors, and members. At Allegiance Group + Pursuant, we specialize in designing and developing customized nonprofit websites and mobile apps that align with your mission and meet your audience's needs. Our team offers a full-featured, collaborative process to ensure that your website redesign is user-friendly, visually appealing, and optimized for your business goals. Ready to elevate your online presence? Let's talk! https://lnkd.in/eAvAA34f #NonprofitWebsiteDesign #WebDevelopment #FundraisingTech

Recurring donors are some of your organization’s most loyal and your valuable constituents. But how do you find and keep these recurring donors? This FREE guide is full of insights and strategies to help you retain, recruit and maintain your recurring donors with actionable tasks to build personalized donor experiences for them. Download the guide here: https://lnkd.in/dipBg6fE #RecurringGiving #PersonalizedDonorExperiences #FundraisingStrategy

When we look at generational giving, it’s easy to focus on Baby Boomers, Millennials, and Gen Z. But tucked in between these groups is Gen X and Gen Alpha, and they are seeking ways to devote their time, money, and advocacy for good. In this episode of Go Beyond Fundraising, hear from Alyssa Boger, EVP of Client Strategy, as she unpacks how Gen X and their children, Gen Alpha, will shift the next wave of giving. Listen Now: https://lnkd.in/ehTyu5ej #GenerationalGiving #GenX #GenAlpha