Advertising Research Foundation (ARF)

We're looking forward to an exciting day of marketing mix models and marketing performance measurement at the Advertising Research Foundation (ARF) Marketing Analytics Accelerator! If you're attending, be sure to say hello to Steven Cohen, Stuart Schwartz, and Grant West. At 3:50pm, Steve will be joined by John Fix on stage for their session, "GenAI Delivers the Next Generation of Multitouch Attribution: How Gen AI has remarkable predictive power based on customers interaction history." Learn more about their session: https://lnkd.in/euaCBz4q  

What’s next for the shopper marketing landscape? 🛒🔍 Join us in Chicago to explore #RetailMediaNetworks and omnichannel strategies with leading experts, then dive deeper in focused workshops to bring back actionable insights for your brand. Seating is limited—RSVP before it’s too late & check out the full agenda:️ bit.ly/ARF111924  

Join The Wendy's Company’s Stephanie Lancaster and MarketCast’s Tina DeSarno at the 2024 Advertising Research Foundation (ARF) Marketing Analytics Accelerator next week! They’ll serve up insights on using AI to predict ad performance and share new, innovative techniques to measure what really resonates with Wendy's fans. Don’t miss out on these flavorful insights. Read the full session description here: https://hubs.li/Q02WRX0H0

Kantar was proud to speak to Advertising Research Foundation (ARF)'s Women in Analytics Group, exploring the challenges and opportunities around women's sports. Nicole Sangari moderated an engaging and thoughtful discussion about accelerating fan engagement and brand investment by meeting fans where their passions live and consumption habits converge.

Join Kantar's Deepak Varma and the Advertising Research Foundation (ARF) Creative Council for an insightful session on the power of sound in branding! 🔊 Discover the essentials of sonic branding, its importance, the science behind it, and real-world examples of top brands using sound to create lasting impressions. Don’t miss out on this opportunity to elevate your brand! Register now: https://lnkd.in/exw9pcMx #Branding #Marketing #SonicBranding #ARF #Kantar #Advertising #Neuromarketing

🌟 Exciting News for All Marketing and Creative Professionals! 🌟 Join us on November 7 for an exclusive ARF Creative Council event, where we’ll dive deep into the power of Sonic Branding and what it means to “Raise the Volume” on brand identity through sound! 🔊✨ This 2-hour event is an opportunity to peek behind the curtain and explore how sonic branding is shaping the way brands connect with audiences in profound, memorable ways. Whether you’re attending in-person or tuning in via livestream, this is a must for anyone interested in the future of brand storytelling. I’m thrilled to be part of the ARF Creative Council, hosting this event, and to share the stage with industry experts like: Ann Green, Deepak Varma, Rahul Sabnis, Paul Greco Special thanks to iHeartMedia and Advertising Research Foundation (ARF) for their support in bringing this event to life. 🎶 Let’s push the boundaries of how we think about sound in branding and make lasting connections with our audiences. 📅 Mark your calendars: November 7 | 4-6pm ET 👥 In-Person + Livestream options available! Don’t miss out on this chance to learn, connect, and innovate! 🔗 https://lnkd.in/exFTDrKT #SonicBranding #MarketingInnovation #ARFCreativeCouncil #Branding #iHeartMedia #ARF #CreativeMarketing #FutureOfBranding

TVTech writes: "New research examines how political ideology influences the appeal of entertainment shows. Learn more: https://lnkd.in/emEnP_qd #TV #viewerbehavioar #advertisingresearch

Political views affect US consumers' entertainment choices, this new research from the ARF and Hub Entertainment Research finds: https://ow.ly/QzVH50TUQxi #TV #politics #polarization #consumerbehavior #viewerbehavior #advertisingresearch #mediaresearch #election2024

Retail media networks are one of the largest and fastest-growing ad verticals in the US. Yet, RMNs face many challenges as they continue to grow globally. Members can learn about those opportunities and challenges in this short ARF report: https://ow.ly/x8mv50TSIZC #advertising #advertisingresearch #retailmedia #RMNs #retailmedianetworks

We have an exclusive invite for you to attend CIMM West: Charting the Transformation of Content & Audiences on Nov. 12! Expect insightful keynotes, engaging firesides, and exclusive presentations on the latest trends in content and audience measurement — including sessions on AI, the creator economy, and the evolution of identity resolution. Get your (complimentary) ticket to join industry experts and peers for a day of learning and networking: https://lnkd.in/g55zh3CW #CIMMWest #Media #Advertising #Research #Innovation #VideoEcosystem