The Content Queens

Mariah Carey vs. Meg Thee Stallion: The Holiday Marketing Showdown Before Mariah Carey finishes thawing out for Christmas, we've got a question. When it comes to holiday marketing, who takes the crown? Is it the reigning champ Mariah Carey aka The Queen of Christmas or the Halloween Hottie, Ms. Megan Thee Stallion? For Meg, "Hottieween" is on the rise. Her annual pumpkinhead photo shoot and her stunning annual costumes have helped the H-Town rapper rake in some killer collabs and flip spooky season into her own annual event. But let’s be real—Meg's marketing can’t hold a candle to Carey. TMeg might have spooky season in the bag, but Mariah Carey gave us the soundtrack to Christmas...and it’s been on repeat for decades. By the time those jingle bells hit midnight on Oct 31, it's Mariah's world, we're just living in it. Who do you think is going home as the G.O.A.T of holiday marketing? Leave a comment below. #TheContentQueens #HolidayMarketingShowdown #Hottieween #MegTheeStallion #MariahCarey #HolidayCampaigns #ViralMarketing #SeasonalStrategy #Halloween #Christmas

Happy Scorpio Season! 🔮✨ Spooky season and Scorpios go hand in hand. To celebrate their powerful magnetic energy, we dropping a new curated playlist designed to reflect the mystery, intensity, and passion that define these water signs. From sultry rhythms to empowering anthems, there’s a track for the inner femme fatale in us all. Listen here: https://spoti.fi/3NKGTID Tracklist: You Know I'm No Good by Amy Winehouse Kill Bill by SZA Bad Guy by Billie Eilish Mountain View by Rimon Wild Side by Normani ft Cardi B. Broken Clocks by SZA No Broke Boys by Tinashe Consideration by Rihanna ft SZA Witchy by Kaytranada Love from NGC 7318 by Barnes Blvd ft. Tanerelle

Is your engagement rate falling off a cliff? It may be time for a brand intervention. Every campaign experiences ups and downs, but it's important to know the difference between a temporary dip and a permanent stalemate. Keep these questions handy so that you know when your branding could benefit from a refresh: Do my values align with my brand vibe? Is my outreach strategy feeling outdated? Am I gaining new fans? Is my engagement slow to bounce back? Are my sales numbers stagnant? If you answered yes to more than three, your marketing may need a makeover. Take a moment to pause any future campaigns so that you can reset them in a way that's clean and cohesive. #Rebranding #ContentReset #Brandstrategies #MarketingGlowUp #BrandingJourney #TheContentQueens

Recently, Forbes Magazine published its 2024 Digital Marketing Strategy Guide. This quick but comprehensive article is a crash course in digital strategy 101, guiding old users and new to the industry standard and best practices for the year 2024. Among their tips for pros looking to grow in marketing Forbes advises everyone in the field to automate, optimize, and be bold, authentically. Perfect for industry pros looking for a crash course in the basics of digital strategy, the finance magazine breaks down the basics, from teaching readers how to create a campaign strategy from scratch to outlining five tactics that any brand can use for outreach. Read the full article here to set the stage for 2025. https://bit.ly/3BMG92K #Forbes #ForbesDigitalMarketing #DigitalMarketing101 #2024MarketingTrends #TheContentQueens

Running behind on your Black Friday campaign? The clock is ticking, queens. If you're running a retail or e-commerce business, you've got to get your holiday sales strategy locked in sooner than later. Black Friday and Cyber Monday traditionally net massive profits for business owners of any size and industry, but last-minute marketing isn't going to cut it. Start mapping out your creative ideas, get your team in place, and start organizing your assets so that you have an airtight strategy come deal days. Get down to the details so you know when and where to place your product and how to make your marketing stand out from the crowd. Make those promos pop, queen. The clock is ticking. *thirtyyyy, thirttttyyy* #BlackFridayPrep #CyberMondayMarketing #EcommerceStrategy #HolidayMarketing #SalesPlanning #RevenueGoals #DigitalMarketing #TheContentQueens

Keep your foot on the gas, marketing queens! Q4 is just around the corner. Winners are made in the home stretch, and with the year coming to a close, it’s time to pour everything you've got into your final campaigns. Let the lessons you learned through trial and error this year guide your last push across the 2024 finish line. Looking back, what made your engagement pop this year? Which products or services were a hit? Which ones were a headache? Keeping it real is crucial for your business’s success. Map out those last few milestones so you can round the corner on those Q4 campaigns like a champion. #Q4Goals #FinishStrong #MarketingLessons #TheContentQueens

New ads, who dis? With TikTok’s September update, the company has rolled out new features that are putting campaign results back into the hands of marketing pros, and getting rid of guesswork that was part of the old search algorithm. AdAge breaks down the switch in a recent article, pointing out that the update mimics features on familiar platforms like Google Ads and Amazon. Now marketers are in control of which search terms trigger their campaigns. This move is opening new doors for more targeted strategies on TikTok. If your marketing revolves around your company's TikTok account, your next rollout will have to be about more than reach – TikTok search is now a strategy game. With these new features, the pieces are in play for you to position your brand to be in the right place at the right time. Play your cards right and you can rule the board, queen. Read for more info about TikTok's latest update. https://bit.ly/3zRs8QV #TikTokMarketing #DigitalAds #MarketingStrategy #AdTech #SocialMediaMarketing #MarketingUpdates #DigitalMarketing

With the holidays approaching fast, small business owners need to start finding ways to kick the marketing cliches and create campaigns to strike that perfect balance between cozy, personal content and strategic seasonal advertising. The time is now to get ahead of the seasonal rush by creating visuals that show your audience how your brand fits into their holiday plans. Create real value with intentional strategies that capture the feel of the season, but avoid overplayed imagery (we're looking at you pumpkin spice lattes.) to keep your brand relevant and top of mind. QQ: How will you make your brand unforgettable in a sea of seasonal content this year? Let us know in a comment below! #HolidayMarketingStrategy #ContentCreation #DigitalMarketing #MarketingStrategy #SeasonalStrategy #SeasonalSales #TheContentQueens

Queens don’t let queens believe marketing myths. We’re busting up bad advice that is often shared in our industry. Let's get into a few marketing ideas you definitely need to ditch in 2025. Myth: Posting daily is the only way to stay relevant. Fact: Quality wins over quantity always! Your audience doesn’t need to see your brand 24/7—they just need consistent high-quality marketing. Myth: If you're not viral, you’re strategy isn’t working. Fact: The best brands have great engagement. Period. Viral views on one video aren’t nearly as valuable as a consistent audience. If your people are connecting with your content, regularly you’re already winning. Myth: I have to be on every social platform to succeed. Fact: Not even Beyonce can be everywhere at once. Focus on where your people. Your audience may shift and evolve, so it’s important to be where they are in the digital realm. Keep your hand to the fire and do you’re best kill it on the platforms that matter most to you and your people instead of spreading yourself thin on five. #MarketingMyths #DigitalMarketingTips #ContentStrategy #EngagementMatters #SocialMediaStrategy #MarketingFacts #2025MarketingTrends

Case Study: How The NFL is drafting influencers to up their marketing game this season This season the NFL is carving out their lane in the creator space. The league’s 2025 marketing strategy puts social media front and center to connect directly with a younger generation of sports fans. Teams are linking up with influencers from YouTube and TikTok and the NFL invited more than 50 creators and influencers to opening week to capture exclusive content from the sidelines. Household names like, like Allison Kucharczyk, Funny Marco, and iShowSpeed are being recruited to give viewers a behind-the-scenes glimpse of America’s favorite game. By partnering with influencers, the NFL is embracing new-age marketing to help usher American football into the digital era. Still scratching your head on how to settle the score between old-school marketing strategy and new-school marketing? Check out this Adweek article on the NFL’s social media strategy and grab a few tips to help you create your own winning campaign playbook https://bit.ly/47KP6FU #SportsMarketing #BrandStrategy #GameDayMarketing #FanEngagement #CommunityBuilding #MarketingTips #TeamLoyalty #BrandActivation