TheCustomer

The promise of Martech: easier, faster, better, more effective, more efficient, rainbows and cherubs, etc. The reality of Martech: bloat, complexity, shelf ware and missed opportunities. And then you talk to someone like Mishel Justesen at Capgemini and you start to see the light. https://lnkd.in/eHd9F_wd

I love this study for two reasons. 1) Brand loyalty is fickle and you need to stay on top of it or you're toast. 2) It forces us/you to look beyond your known competitors to understand how your customers are forming expectations that are and will absolutely affect your relationship with them. 3 cheers to Robert Passikoff and his team at Brand Keys, Inc. https://lnkd.in/ebdkSUjW

Not having the mental energy to address food choices has huge implications, not only for CPG brands and everybody within the grocery world. Let that idea sink in for a moment and then think about what that could mean for your brand. Thanks to Maria Arand and her colleagues at 84.51˚for the insights and eye-opening conversation. https://lnkd.in/eWgvZ75W

Anti-PR??? Actually - yes. Karla Jo Helms ★just penned a compelling piece on 1) what is Anti-PR, 2) why its important right now, and 3) how you can use it to help get the word out in the face of Google's latest updates. https://lnkd.in/eHS6Ki37

Can we have a candid conversation about leadership burnout? Things got real in a recent conversation with Eric Miquelon, President of Avanade North America who oversees several thousand people for Microsoft's largest system integrator. He has a big job. But he's also figured out a way to leverage AI to make things better for himself and his co-leaders as well as his employees. If burnout is real in your world (come on, be honest), then you should give a listen. https://lnkd.in/ea2xP9Cp

Legitimate question - how many of your key marketing decisions are made solely on the basis of your gut feeling? Thanks (again) to Andrew Schulkind for pointing us to a better "path".

While gut feeling is often an excellent barometer, it’s also an awfully risky foundation on which to lay as big a bet as investing in – and relying on – a new website. There's a better path ... https://lnkd.in/eDKgC-Ak

What you think you know about consumer decision-making is probably due for an update. Which is why this conversation with Hunter Thurman of Alpha-Diver is worth paying attention to. We pulled apart their latest BEV50 Report and found some anomalies that, in addition to being surprising, turn out to be applicable beyond the confines of the beverage world. https://lnkd.in/e_9nGZDb

A personal touch is key for not just executives, but their companies, too. People place more trust in people they like. People buy from people they like, and from brands that exhibit similar values to theirs, and so on. And no other medium evokes more personal engagement and feel than podcasting. True, true E.B. Moss https://lnkd.in/eZnA7xbv

The gap between consumer expectations and corporate directions has been well documented. Less well documented however, is the very real gap in customer experience perceptions. Which is one of the reasons why this conversation with Sam Gutierrez of SurveyMonkey was such an eye-opener. Tons of insights and along with some solid guidance on the matter. https://lnkd.in/ew89_WNs #CX