A good system or financial model should allow for real-time forecast updates. But execution > forecasting. 💯 Annual budget, quarterly plans, monthly reviews. That’s the TGCFO way! 💚
Forecasting in itself is of no value. It's a means to an end. And the 'end' is driving the business to make better decisions, and execute harder and faster. As frequency of forecasting increases, the marginal benefit to the business erodes faster than the effort required to produce that forecast. Forecasts are important, to a point. Don't overindulge. So pick your forecasting cycle intentionally,