TheHomeMag | America's #1 Home Improvement Magazine ® reposted this
Award-Winning Marketing & Branding Creative Director, PR Executive // Founder & CEO | WORKHOUSE
Digital Journal: TheHomeMag | America's #1 Home Improvement Magazine ® new ad campaign brings humor to home improvement TheHomeMag has launched its first national television campaign, marking a significant leap in its approach to connecting homeowners with trusted professionals. This series of eight commercials, produced by Pilot Moon Films and Infrared Creative, highlights TheHomeMag’s innovative platform, AskHomey.com, through a blend of humor and strategic messaging. Directed by Joel Malizia and Dace Allison, with Joe Dorsey as producer and executive producer, the commercials star Scott Adams and Carrie Lauren as a couple navigating the common frustrations of home improvement referrals. The first spot, titled “We’re Listening,” depict the couple’s experience with a traditional directory service that indiscriminately shares their information, resulting in a deluge of unsolicited contacts. This scenario humorously highlights the pitfalls of conventional referral services. AskHomey.com intervenes, ensuring privacy and a direct connection to top-tier professionals. Thomas M. B., President & COO of TheHomeMag, explained the broader vision behind the campaign. “We didn’t just want to join the digital age; we wanted to redefine it. Our digital transformation was about taking the qualities that made us successful in print — trust, quality, and community focus—and enhancing them with the capabilities of today’s technology.” Read the full article here: https://lnkd.in/eFS4kppg Interested media contact nelson@workhousepr.com To see the TheHomeMag commercials, visit their YouTube channel here. CC: Stephanie Sagorac (Moratto)