The Luupe

Some of my favorite moments/takeaways from yesterday's Vimeo REFRAME event (aside from spending time with incredible members of The Luupe team and bleeding profusely on the 6 train after an impulsive ear piercing 😂) —— A solid reminder from Vanessa Correa about the importance of getting your story right — it doesn't matter how many people view your video if it doesn't connect. Forest Conner's message about AI hit home: now is the time for builders — let's build AI tools that support artists in their creativity — not replace them. Loved the energy Elfried Samba brought to the stage around building community through video — "You don't build community, you facilitate it.", "Involve the people you're representing in the process." And so many head nods directed at Ivan Cash and the inspiring work they're doing at Cash Studios — "Creative Freedom > Creative by Committee" "Take Ridiculously Big Swings"

Luupe work in the wild!

Last chance to register for today's webinar — you won't want to miss it! 📣

TOMORROW! 📣 We're hosting a special webinar on October 22nd dedicated to helping brands get smart about visual production — there's still a few spots left, join us! The Luupe's Founder & CEO, Keren Sachs, Kelly Elaine Garthwaite (Hey Y'all!, formerly Red Bull Media House), and Amy Switzer (Brand Marketing, Emtek Products) will discuss how to source trusted creatives, build efficient workflows, navigate licensing complexities, and more. This session is perfect for brand and agency creatives looking to elevate content, save time, and get it right the first time! Register today to save your spot: https://lnkd.in/gQ8pRgsN

Rejection is tough, but it's also part of the creative process! Our Director of Photography Tracey Woods is here to share a few tips to help you handle rejection with resilience and keep moving forward with confidence. ✨ Have any stories or advice on dealing with rejection? We'd love to hear from you! 💬

Brand marketing friends – this one's for you! We're hosting a special webinar on October 22nd dedicated to helping brands get smart about visual production (one of my favorite topics!). Join The Luupe's Founder & CEO, Keren Sachs, Kelly Elaine Garthwaite (Hey Y'all! Consulting Co., formerly Red Bull Media House), and Amy Biller Switzer (Brand Marketing, Emtek Products) to learn how to source trusted creatives, build efficient workflows, navigate licensing complexities, and more. This session is perfect for brand and agency creatives looking to elevate content, save time, and get it right the first time! Register today to save your spot: https://lnkd.in/ewhDVAZN

Happy Monday! Here's part two of the "activated interiors" project shot on location in London at 10 York Road and 17 St. Helen's Pl. We chose to shoot in London to give our full suite of brand assets three distinct interior styles, showcasing the breadth of the WeWork portfolio. Working abroad came with it's challenges (will I ever remember to call an elevator the lift?) but we had an amazing team and the results were worth the extra effort. Photography: Martina Ferrera Styling: Charlotte Page Creative Direction: David Corpuz In partnership with The Luupe

Something good is always cooking at DIG. (and at The Luupe!). 🥦✨ Check out our latest DIG photoshoot at One Loudoun, captured in all its delicious glory by Luupe member Birch Thomas.

How cool is this space!? We love helping WeWork capture the magic of their coworking spaces via "Activated Interiors" — especially on a global scale. Shout-out to the incredible team who brought this to life Alexandra Johnston, Katelyn Perry, Jocelyn Kaye, Martina Ferrera, David Corpuz, The Luupe team, and more!

Creatives: thinking about starting a newsletter? Not sure where to start? 💌 We caught up with Luupe member Linnea Bullion about her approach to crafting a newsletter that feels less like a sales pitch and more like a genuine connection. #InTheLuupe #marketing #newsletters https://lnkd.in/gyWzniyc