“Your brand isn't what you say it is—it's what your customers experience it to be.” OX's Stratton Cherouny sits down with Greg Kihlström of the Agile Brand podcast to discuss designing for infinite moments of truth.
🎙EPISODE 594:🎙 How can a single “moment of truth” with your brand exist when customers are unique, their experiences personalized, and the world continually changing? What if the success of your brand depends not on a single moment, but on an unlimited number of moments you might not even be aware of? This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Today we’re going to discuss how to design for infinite moments of truth. We’ll dive into how brands can manage the many "moments of truth" that define the customer experience and ultimately drive loyalty and trust. Host Greg Kihlstrom welcomes Stratton Cherouny, Co-Founder and Co-CEO of The Office of Experience.