Over February, we worked with luxury Egyptian Jewellery house, Azza Fahmy for a London Fashion Week activation, taking Tiger-Lily Taylor, Maya Williams, Jamila Halfici and Federica Labanca to their shows in style.
The POP Group
Public Relations and Communications Services
Los Angeles, California 621 followers
We celebrate our client’s individuality across London and Los Angeles. We're also the fuel behind IN-HOUSE!
About us
We have a notable, curated selection of brands from around the world who break the mold in the sectors they champion in. We celebrate our client’s individuality and nurture their growth from root to success. Our extensive experience in the industry has allowed us to achieve a directory of major league contacts that have made us a force to be reckoned with. Our realm of expertise includes product placement, celebrity relations, social media management, influencer campaigns, site copy, consumer mailers, creative direction, rebranding strategies and brand consulting. We have organized over 500 events around the world; product, brand and store launches, exhibitions and runway shows.
- Website
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http://www.thepop.group
External link for The POP Group
- Industry
- Public Relations and Communications Services
- Company size
- 2-10 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Brand Therapy, Brand Positioning, Consumer Journey, Talent Endorsement, Celebrity Placement, Creative Direction, Campaign Production, Reputation Management, Fashion, Beauty, Events, and Representation
Locations
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Primary
Get directions
8166 Melrose Ave
Los Angeles, California 90046, US
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Get directions
Los Angeles, US
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Get directions
63 Hanbury Street
Whitechapel, England E1 5JP, GB
Employees at The POP Group
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Portia Shaw
Fashion | Digital | Communications | Celebrity + Media Mothership | Member of 1% For The Planet
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Megan Hunt
Fashion Marketing and Promotion Graduate
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Alina Jafri
PR, media, & storytelling
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Eleanor Goodall
Global Researcher @ POP PR | BA (Hons) Fashion Promotion and Communication student at Kingston University
Updates
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Check out this month's newsletter featuring guidance from Lone Design Club CEO and Founder Rebecca Morter on navigating omnichannel retail as well as our own advice on sample management.
Fashion | Digital | Communications | Celebrity + Media Mothership | Member of 1% For The Planet
Two of the biggest hurdles independent fashion brands struggle with is retail and product management. In this month’s newsletter we connected with Rebecca Morter the CEO and founder of Lone Design Club who gave her advice on navigating omnichannel retail. Rebecca started out as a designer so has experienced first-hand the pain points other brands feel. Her dedication to revolutionizing retail has resulted in both Forbes and Drapers recognizing her in their “30 Under 30” category. Rebecca is well established as an influential voice in the evolving retail landscape. A working women’s round of applause to both Rebecca and Laura McCluskey for making this happen. Using our 12+ years of experience at The POP Group and The IN-HOUSE Group across both our LA and London showrooms has earned us the self-proclaimed title of “Product Pro’s”. It’s time consuming as much as it is important. We currently handle over $2 million dollars’ worth of stock and answer to over 100 designers. Making sure everything is accounted for is a full-time job, and inevitably accidents happen - we’re all human unless of course you’re Demi Moore and in which case you’re clearly superhuman. When a garment goes missing or gets damaged, flying off the handle is a waste of your time and energy, there is always a solution and sometimes you can make it to your benefit. Check out this month’s newsletters to get our take on this topic which we’ve aptly titled … “SH*T HAPPENS”. Hope you all have an amazing week and are managing to surface out of Paris Fashion Week.
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Fashion | Digital | Communications | Celebrity + Media Mothership | Member of 1% For The Planet
There's truly nothing quite like throwing yourself into the deep end. Today was our first official day back in the offices at The POP Group + The IN-HOUSE Group, I’ve felt like a boy racer during the holidays waiting at the lights for the green light to appear and finally it’s here. If you’re a fashion designer or are friends with any then please share our recent newsletter, we’re talking about the misconception of failure when its success, good old fashioned one-on-one meets, photography and getting your money’s worth. There is an issue between Intuit Mailchimp and LinkedIn when sharing links so copy + paste the below address to read the full newsletter: https://lnkd.in/dVBSTqwh
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Want a head start for 2024, check out Portia Shaw + Lori Cutler recent post on our industry.
Fashion | Digital | Communications | Celebrity + Media Mothership | Member of 1% For The Planet
There's truly nothing quite like throwing yourself into the deep end. Today was our first official day back in the offices at The POP Group + The IN-HOUSE Group, I’ve felt like a boy racer during the holidays waiting at the lights for the green light to appear and finally it’s here. If you’re a fashion designer or are friends with any then please share our recent newsletter, we’re talking about the misconception of failure when its success, good old fashioned one-on-one meets, photography and getting your money’s worth. There is an issue between Intuit Mailchimp and LinkedIn when sharing links so copy + paste the below address to read the full newsletter: https://lnkd.in/dVBSTqwh
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Running a business is a bit like driving in a foreign country, it’s all fun and games until something goes wrong. Being prepared sounds obvious but let’s face it, between checking your mirrors and translating road signs our focus will drift. So before you get a flat, here are some pointers to keep you on the straight and narrow. And fear not, we kept this short, you shouldn’t be reading messages whilst driving anyway …
If we had a fashion line ...
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