We sent our VP of Supply Chain Howard Silverman and Director of Research and Development Chanté Wiegand to the Sustainable Herbs Initiative Learning Journey and wow – it made our hearts soar to hear Chante's reflections about the experience 🌿✨ In her words, "to live and act, as beings and as businesses, in a way that honors the legacy and spirit of plants and their people" – that's our greatest calling. It's amazing to work and learn alongside other companies with the same siren song.
It’s taken me a minute to share about my inspirational experience a couple weeks ago in Southern Oregon with the Sustainable Herbs Initiative Learning Journey. I’ve struggled with finding words because my mind and heart are humming so loudly. To say I was honored and humbled to be part of this experience is an understatement - and to do so with a group of exceptional souls and new friends made me so happy. Behind every herb, plant or food, there is the land, a history, the worker, a dreamer, the soil, and a passion that makes it all possible. There are dedicated migrant workers, farmers, wildcrafters, processors and stories… so many stories. If we open our hearts and minds and just listen, we will not only hear these stories. We will be ignited deep within our souls to connect with these stories and take action to try to do better. To try to live and act as beings and businesses in a way that honors the legacy and spirit of plants and their people. This means having more courage and “remembering.” This systems approach to thinking about how we grow and source plants, formulate our products, build our value networks, and show up as businesses will be absolutely essential to our future. Thank you to Ann Armbrecht, Julie Arts and the Sustainable Herbs Initiative for your vision and perseverance and to The Synergy Company™ for your dedication to this work and for giving me the opportunity to remember. #sustainableherbsinitiative