The gaming industry is exploding, with global revenue projected to reach over $500 billion in 2025. At TH, we have expertise in the space having partnered with brands like Mattel, and Pokémon in blending brand activations and innovative gameplay. Check out TH Experiential TOP 3 experiential activations in the games space: For Mattel's 50th anniversary, we made history with the first-ever UNO Championship in Las Vegas. Hosted by eSports icon Ninja, the event drew 150 competitors and captivated a global audience of over 460,000 on TikTok. For Misfits Gaming, we blended virtual and real-world gaming, doubling Misfits Twitch subscribers and reaching 490,000 viewers. Most recently, TH worked with Pokémon, to launch a family-friendly Netflix watch party in NYC for the new Horizons series. #experiential #thexperiential #games #gameplay #gamers #marketing #eventmarketing #uno #pokemon #missfits #twitch #youtube #netflix
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