Thought Boxes

Another great event from #BMMU event by Treena Clarke. One stand out was from IPA exploring the power of consistency in branding – a principle that’s not just timeless but proven to drive results. Start with a big idea, and let it carry your brand for years to come. Take Yorkshire Tea as an example: a single idea has supported their brand for nearly 20 years. From the IPA, we know that consistent brands see ads that work twice as hard, with a 5-year study across 56 brands, 4,164 cross-channel ads, and £3.3bn in TV spend showing that consistency drives 27% more growth. Andrew Tindall broke down the building blocks of this creative consistency: • Consistent Creative Foundations • Culture of Consistency • Consistent Execution Investing in a big idea and staying consistent helps buyers process your brand more fluently. It strengthens memory structures, allowing you to ‘own’ critical buying points in the minds of consumers. Consistency isn’t just about sticking to a look or message – it’s about embedding your brand in the everyday lives of your audience, building lasting connections, and ultimately driving growth. #CreativeConsistency #BrandGrowth #ThoughtBoxes #BMMU #MarketingEffectiveness #BigIdeas

When internal messaging is engaging and consistently reflects brand values, employees become natural brand advocates, sharing its values and representing it authentically to consumers. They’re one of the most powerful, yet often overlooked, touchpoints in any communication plan. Introducing InBoxes, a Thought Boxes product that specialises in internal communications, helping companies like Danske Bank, Andor Technologies, and Allstate craft messages that drive growth from the inside out. Even with a modest budget, we can create engaging film communications like this one using state of the art Ai tools. If you’d like support in growing your brand from within, get in touch.

When internal messaging is engaging and consistently reflects brand values, employees become natural brand advocates, sharing its values and representing it authentically to consumers. They’re one of the most powerful, yet often overlooked, touchpoints in any communication plan. Introducing InBoxes, a Thought Boxes product that specialises in internal communications, helping companies like Danske Bank, Andor Technologies, and Allstate craft messages that drive growth from the inside out. Even with a modest budget, we can create engaging film communications like this one using state of the art Ai tools. If you’d like support in growing your brand from within, get in touch.

Meet Chris, Those that know him or who have worked with him, know he is passionate about creativity and loves making things (including our new studio deck 😎). 'When it comes to finding creative solutions, I like to start simple – using my hands, a pen, some paper and any materials at hand. There’s something powerful about working hands-on, exploring a problem in a tangible way, and seeing solutions come to life!' Chris's Knack for thinking through problems and designing innovative solutions, makes him an invaluable part of our team. Working with the wider team to bring Big Ideas to life! (Do Get in touch if you would like a go on the finished board - but please don't scratch!)

Location, location, location. People, people, people. One of the things we value is the opportunity to meet and work with great people. Our team has recently been out, filming and capturing photography for an upcoming Danske Bank campaign. But beyond the production process, it’s always a fantastic opportunity to connect with people. People are at the core of everything we do. They spark every idea, influence every design, and ultimately shape the best creative work. When you immerse yourself in an environment and connect directly with the people you’re aiming to engage, you unlock better solutions and uncover insights that are difficult to find from behind a screen. After all, the best creative work starts and ends with people. #thoughtboxes #advertising #agencylife

Our very own Jamie Watson was recently quoted in an interesting piece about the future of the creative industry and the impact of AI and upcoming changes. He states, 'The future will always be in constant flux. But I believe change is where creativity thrives. It is in this unknown where we problem-solve and find new opportunities and new ways to think and apply our skill sets. Take a read of the full article below👇 👀

Congratulations, Treena Clarke on an excellent night at the Remarkable Awards! We were thrilled to sponsor two of the awards. It was wonderful catching up with friends and colleagues. We were especially delighted to have our agency friend and collaborator, the three-time black D&AD pencil winner walter campbell , join us. I am sure everyone would agree - Hearing him speak about his most awarded advert, the Guinness Surfer, was one of highlights of the night. Tom Notman Rebecca Watson Keith Murray Pat O'Reilly Linda O’Reilly @ChrisCunningham Jamie Watson Fergal Hughes

Because Danske Bank offers multiple career options, we worked with them to create a campaign based on the belief that finding the right path doesn't always happen on the first try. Our idea looked to communicate their squiggle career initiative by encouraging colleagues to explore different opportunities, as you stand a better chance of discovering yourself if you take a few twists and turns along the way.

Thought Boxes, now available in Arabic. If you want to sell your products in the Middle East, we have a way in. Not only do we speak the language we understand the subtleties of a culture. Give us a call if you want your messages to resonate. 👋 Ma’a asalama info@thoughtboxes.co.uk

We’re delighted to announce Thought Boxes as one of our award sponsors for this year’s Remarkable Marketing Awards! Thought Boxes are an eclectic group of internationally experienced, award winning, strategic and creative thinkers who have found a way of doing things differently to deliver better results. Get your tickets for the big night >> https://lnkd.in/epZscVnb #RemarkableMarketingAwards #RMAs #RMA2024