Thulium

Are you ready to go above and beyond social listening? Here are three tips to get started: https://lnkd.in/eqEzRDE #SocialMediaMarketing #SocialListening #marketing #SocialMediaStrategy

Is AI killing creativity? 🤖✨ We all love the efficiency and precision that AI brings to our work—especially in marketing. But what if I told you that in our rush to make AI safer and less biased, we might be losing one of its most valuable assets? Creativity. I recently explored this issue in my latest article, diving into new research on the trade-offs between AI alignment and creativity. Here are some key takeaways: Aligned AI models—those designed to avoid bias and inappropriate content—may produce safer, more predictable results. But here’s the catch: alignment comes at a price. These models often lack the diversity and innovation needed for creative tasks like copywriting or ad creation. Unaligned or "base" models may offer more variety and novelty, but with higher risks of generating undesirable content. So, what does this mean for the future of AI in creative fields like marketing? Should we prioritize safety at the expense of innovation, or can we find a balance? 🤔 Where do you think the line should be drawn between AI safety and creativity? I would love to hear your thoughts and ideas. I am always eager and welcoming of diverse perspectives...as these are what color my world. 🌸 🌻 🌺 A special thank you to Shail Khiyara whose LI share pointed me to Behnam Mohammadi's insightful paper which inspired my article. #AI #Creativity #Marketing #Innovation #AIalignment #TechEthics #FutureOfWork #AIfuture #DigitalMarketing #ArtificialIntelligence #TechInnovation

Your internal marketing speak is never really the same as the language your audience uses, which is why it's critical to research and listen to BOTH! https://bit.ly/3cCvmGb #SocialMediaMarketing #FutureofWork #SocialListening #marketing

"There are four big things I've learned throughout my #career — ask for feedback, ask for what you want, go for your passions, and be a lifelong learner." Get to know our Director of Brand Strategy, Gage G.: https://bit.ly/3Tihxoy #SocialMediaMarketing #branding #leadership

"There are four big things I've learned throughout my #career — ask for feedback, ask for what you want, go for your passions, and be a lifelong learner." Get to know our Director of Brand Strategy, Gage G.: https://bit.ly/3Tihxoy #SocialMediaMarketing #branding #leadership

📢B2B Marketers📢 How are you feeling about the shift from automation and data analysis to content creation with generative AI? Check out Tamara McCleary's blog post on the future of B2B marketing, and the impact of combining AI’s capabilities with human creativity. https://lnkd.in/ejuwbYBN #AI #B2BMarketing #GenerativeAI #Automation #ContentCreation #DigitalMarketing #TechTrends #MarketingInnovation

🚨 GenAI: A Game-Changer or a Growing Risk? 🚨 Generative AI (GenAI) is redefining the way we create, work, and innovate. From producing lifelike images and videos to automating workflows, the potential seems limitless. But as businesses embrace the advantages, there’s a pressing question: Are we prepared for the security risks that come with it? Let’s explore the critical risks: 🔐 Data Leaks – Sensitive information can inadvertently be exposed when entered into AI prompts. 💻 Malware Attacks – GenAI-generated malware is more sophisticated than ever, bypassing traditional security defenses. 🕵️ Phishing Campaigns – AI makes it easier for cybercriminals to craft believable, deceptive content in mere minutes. ⚖️ Bias & Inaccuracies – From biased responses to incorrect outputs, GenAI can introduce misinformation without human oversight. Organizations must prioritize employee awareness, adopt advanced security frameworks, and leverage AI-driven security tools like cloud-native DLP and DSPM to protect sensitive data in this evolving landscape. The future of work hinges on harnessing GenAI’s potential while staying vigilant against emerging threats. 🌍💡 What is your organization focused on the most right now in regards to the use of generative AI in your day-to-day? 🤔 🌟Link to this insightful article by Jaimen Hoopes in the comments 🌟 #GenerativeAI #AIandCybersecurity #DataSecurity #EmergingTech #FutureOfWork #Malware #Phishing #CloudSecurity #AIInnovation #DigitalTransformation #AI #GenAI #AIEthics #TechEthics #AIRisks #TrustinAI #FutureofAI #EmployeeExperience

🚀 Before diving into the world of generative AI for B2B marketing, it’s crucial to assess your needs and identify key areas where this technology can make a significant impact. Our CEO, Tamara McCleary, shares a clear roadmap for effective integration: 🎯Start by evaluating your current workflows and pinpointing pain points that AI can streamline. 🎯 Define clear goals and KPIs for your AI initiatives, whether it’s increasing content output, enhancing personalization, or boosting customer engagement. 🎯 Integrate these tools into your existing workflows, and continuously monitor and optimize your strategies. Embrace the AI revolution and commit to lifelong learning to stay ahead in the dynamic world of marketing. https://lnkd.in/ehpX3z3Z #Marketing #AI #GenerativeAI #Innovation #MarketingStrategy #CustomerEngagement #GenAI #B2BMarketing

Has the shift in the digital landscape brought opportunities, yet also introduced a darker element threatening the foundation of trust? The rise of fake news, deepfakes, and digital twins has eroded trust in social media, and as marketing professionals, we have a significant role to play in combating digital deception. It's not just about promoting our brands; it's about safeguarding the integrity of the digital landscape. In my blog post, I dive into the psychology behind misinformation, the potential harm it can cause, and the steps we can take to rebuild trust. From promoting transparency and supporting fact-checking to educating users and advocating for regulation, we all have a part to play. 💡 Join me in this endeavor to foster a digital environment where authenticity and trust are paramount. Together, we can navigate this complex landscape and build genuine, enduring connections. ⭐ Link to my blog post in comments #DigitalEthics #TrustInMarketing #SocialMediaMarketing #FakeNews #Deepfakes #DigitalTwins #Misinformation #Transparency #FactChecking #DigitalLiteracy #Regulation #Authenticity #marketing #ethics #EthicalAI #TechEthics #GenAI #GenerativeAI #EthicalTech #AI Thulium

How would you describe your brand voice? For Thulium, we would say: confident, knowledgable, smart humor and emotionally connected. Our own Gage G. walks us through the importance of knowing your brand voice on #SocialMedia channels: https://bit.ly/3xFm1Mc #SocialMediaMarketing #ContentMarketing