TikTok for Business

Tomorrow! Join us at the Brand Safety Summit in NYC to see how American Eagle Outfitters Inc. is growing its business on TikTok, and how TikTok maintains a safe, suitable and secure platform for our community and brands alike. Panelists: • Craig Brommers, CMO, American Eagle Outfitters Inc. • Khartoon Weiss, VP, Global Business Solutions, TikTok • Alicia Blum-Ross, Global Head of Youth Safety by Design, TikTok 📌 Register now to be part of this valuable conversation: 🔗 https://lnkd.in/eset4VvX

Grab your skincare (and notebook!), it’s time to chat and get ready with Caudalie’s CMO, Sarah Thomas! 💬✨ Hear how Caudalie made waves on TikTok last holiday season—and how your brand can do the same... Ready to unlock holiday campaign success with TikTok? 🎯 Tap this link for our Holiday Readiness Checklist—simple steps to set your campaign up for success this season: https://bit.ly/4dKPA04 #Caudalie #Skincare #GRWM #HolidayMarketing #Beauty #MarketingStrategy

Missed TikTok at #AdvertisingWeek? Here's what you need to know: We showcased our latest ad solutions:   📌 Smart+: AI-powered automation tool that optimizes targeting, bidding, creative selection, and asset creation for maximum campaign performance   📌 GMV Max: Optimizing TikTok Shop performance by automating campaign performance across organic, paid, and affiliate content to boost overall ROI   📌 Out of Phone: Retail: Allows retailers and brands to showcase organic and branded TikTok content in-store at retail locations.   📌 Conversion Lift Studies: Measures TikTok's true business impact beyond last-click attribution.   📌 Privacy-Enhancing Technologies: Advanced integrations allowing secure use of first-party data with enhanced privacy measures. Industry leaders shared insights and perspectives on media, creativity and TikTok:   📌 Adolfo Fernández, Head of Performance Solutions & Operations at TikTok   📌 Amy J. Oelkers, General Manager of U.S. Commerce, GBS at TikTok   📌 Jeremy Cornfeldt, President at Tinuiti   📌 Jessica Phan, SVP of Client Organization at Ipsos   📌 Kim Einan, Chief Strategy Officer, U.S. & Global at Starcom   📌 Leah Meranus, Chief Executive Officer, North America at dentsu X   📌 Maureen Bosetti, Chief Investment Officer at IPG Mediabrands   📌 Nancy Hall, Chief Executive Officer, North America at Mindshare   📌 Rema Vasan, Head of North America Business Marketing at TikTok   📌 Soniya Monga, Head of U.S. Agency Partnerships at TikTok Couldn't make it? No worries! Explore our advertising offerings and discover how TikTok can help grow your business. Learn more: 📌 Creative: https://bit.ly/3XEohzU 📌 Performance: https://bit.ly/4eN9CIK 📌 Commerce: https://bit.ly/3zMILgM Photo credit: Shutterstock for Advertising Week

Why TikTok’s Search Ads Campaign is a Game-Changer for Brands In today’s digital landscape, reaching the right audience at the right moment is crucial—and TikTok’s new Search Ads Campaign is designed to do just that. As users explore TikTok through searches—whether intentional or spontaneous—brands have the opportunity to be part of their journey in a meaningful way. Here's why Search Ads Campaign stands out: 🚀 Enhanced Control & Customization: Sophisticated keyword targeting lets brands reach high-intent users right on the search results page. For advertisers, this is a powerful new layer of control, where you can ensure your content aligns with what users are actively seeking. 🚀 Boost Conversions & Drive Incremental Value: Brands running Search Ads Campaign alongside In-Feed Ads see a 20% increase in conversions at a comparable CPA. By following users throughout their journey, from discovery to decision, you can unlock incremental value and maximize the impact of your ad spend. 🚀 Engage Across a Spectrum of Searchers: TikTok’s unique search landscape spans across demographics and interests, providing a dynamic canvas to align your content with diverse user intent. With comprehensive planning tools and keyword-based targeting, brands can now connect with a broader audience base and capture demand across varied interests. In a world where search behavior is increasingly multifaceted, the ability to reach users at key decision moments is invaluable. Search Ads Campaign empowers brands to do just that—while offering the control, reach, and performance needed to drive meaningful results. Is your brand ready to be discovered in the moments that matter? 🔗 Click this link to learn more about Search Ads Campaign and get started today: https://bit.ly/4ewxTlE

Heading to #ANAMasters next week? Join Rema Vasan, Corianda Dimes, and Alexis Wolf for our back-to-back kick-off sessions to explore how relevance drives results for marketers, and how TikTok unlocks this potential. Get an exclusive preview of WARC's latest research and learn to turn trends into culture-shaping creativity and transformative business impact. Association of National Advertisers

“We help our clients understand the relationship between TikTok, and a channel like organic or direct search to piece together how the funnel is operating and measuring.” - Sam Carter, CEO of Fospha Click this link to learn about the best ways to test, prove, grow and scale performance campaigns using our measurement solutions and tools: https://bit.ly/4dIk3vO 📈

Maximize your full-funnel performance on TikTok with expert insights from Smartly! Many know TikTok as an awareness and discovery platform, but you should know that it’s capable of so much more. With the right tools, you can guide consumers through the entire journey—discovery, consideration, conversion, and even post-purchase advocacy. Smartly and TikTok are at the forefront of this transformation, offering solutions that amplify engagement and drive results at every stage of the funnel. Here’s why this matters: 📌 Discovery to Purchase: TikTok creates an environment where users seamlessly move from discovery to action—powered by engaging content and targeted ad formats. 📌 Innovative Ad Solutions: Smartly’s tools enhance the experience, allowing brands to build connections that convert, while optimizing for each stage of the customer journey. 📌 Full-Funnel Strategy: Whether it’s driving initial interest or fostering long-term advocacy, TikTok offers a loop of engagement that goes far beyond awareness. Curious to learn more? Smartly released a white paper diving deep into how you can maximize full-funnel performance on TikTok with their solutions. 🔗 Click this link to download the full report and start transforming your TikTok strategy: https://bit.ly/3TRShG1

You read that right: TikTok drives 23x higher ROI than last-click models suggest, driving both in-store sales and long-term revenue. 💸 Working with our partners at Ovative Group, we're excited to share the latest findings to show off the full-funnel impact of TikTok. Read more to see that TikTok is a true revenue driver for your brand.

Ready to Be What Happens Next? With over 170M U.S. users, the opportunity for real business growth is already on TikTok. At #NYAdvertisingWeek, Rema Vasan, Head of North America Business Marketing, and Jessica Phan, SVP at Ipsos, revealed how TikTok is redefining the future of creative and commerce for brands. TikTok is not just where consumer attention is—it’s where businesses go to thrive and scale. Photo credit: Shutterstock for Advertising Week #AW2024 #TikTokForBusiness #BeWhatHappensNext #BusinessGrowth #DigitalMarketing #TikTok

Maximize your TikTok Shop performance with GMV Max. GMV Max is a first-of-its-kind solution that takes the guesswork out of ad optimization, so you can focus on what matters. GMV Max automates the heavy lifting, optimizing for total TikTok Shop ROI and giving you a full picture of your sales impact. Key Features: 1️⃣ Single Campaign, Multiple Placements: Reach feed, shop, and more with one campaign.  2️⃣ Organic + Paid Optimization: GMV Max maximizes total ROI by enhancing both organic traffic and paid media presence. 3️⃣ Affiliate Program Integration: GMV Max pulls in affiliate content and integrates it into your campaigns—giving you broader reach across the platform. Ready to maximize your total channel sales? Launch a campaign, set your ROI target, and let GMV Max handle the rest 🚀 🔗 Click this link to read our blog and learn how to get started today: https://bit.ly/3ZS3zhi