TikTok for Business

You read that right: TikTok drives 23x higher ROI than last-click models suggest, driving both in-store sales and long-term revenue. 💸 Working with our partners at Ovative Group, we're excited to share the latest findings to show off the full-funnel impact of TikTok. Read more to see that TikTok is a true revenue driver for your brand.

Ready to Be What Happens Next? With over 170M U.S. users, the opportunity for real business growth is already on TikTok. At #NYAdvertisingWeek, Rema Vasan, Head of North America Business Marketing, and Jessica Phan, SVP at Ipsos, revealed how TikTok is redefining the future of creative and commerce for brands. TikTok is not just where consumer attention is—it’s where businesses go to thrive and scale. Photo credit: Shutterstock for Advertising Week #AW2024 #TikTokForBusiness #BeWhatHappensNext #BusinessGrowth #DigitalMarketing #TikTok

Maximize your TikTok Shop performance with GMV Max. GMV Max is a first-of-its-kind solution that takes the guesswork out of ad optimization, so you can focus on what matters. GMV Max automates the heavy lifting, optimizing for total TikTok Shop ROI and giving you a full picture of your sales impact. Key Features: 1️⃣ Single Campaign, Multiple Placements: Reach feed, shop, and more with one campaign.  2️⃣ Organic + Paid Optimization: GMV Max maximizes total ROI by enhancing both organic traffic and paid media presence. 3️⃣ Affiliate Program Integration: GMV Max pulls in affiliate content and integrates it into your campaigns—giving you broader reach across the platform. Ready to maximize your total channel sales? Launch a campaign, set your ROI target, and let GMV Max handle the rest 🚀 🔗 Click this link to read our blog and learn how to get started today: https://bit.ly/3ZS3zhi

Your TikTok ads are 3.75x more powerful than you think. Traditional metrics are selling your campaigns short. Our Conversion Lift Study (CLS) reveals the true impact of your TikTok ads, often uncovering value that's 3.75 times higher than last-click models suggest. 3 ways CLS boosts your performance: 📌 Reveal true ROAS: Uncover the full value of your ad spend 📌 Optimize creatives: Identify which ad formats and content truly convert 📌 Refine targeting: Discover your most responsive audience segments Ready to see the full picture and supercharge your strategy? Let's chat about how CLS can transform your approach to performance marketing on TikTok. 🔗 https://bit.ly/4dEkd7c #TikTokForBusiness #ConversionLift #DigitalStrategy

At TikTok, we're redefining how businesses achieve their performance goals. Today, we're thrilled to introduce Smart+, our AI-powered performance solution designed to maximize business outcomes and streamline your marketing efforts. Smart+ takes the complexity out of campaign management by automating across targeting, optimization, and creative—so you can focus on what matters most: driving results. Whether your objectives are sales, web conversions, app actions, or lead generation, Smart+ ensures your ads are delivered to the right audience at the right time, all while improving performance. Here’s how Smart+ will elevate your marketing strategy: 🚀 Better Performance: Powered by predictive AI, Smart+ builds high-performing campaigns that align with your KPIs. 🚀 Efficiency you can trust: With our AI managing the details, you save time and energy to focus on growing your business. 🚀 Creative, simplified: Smart+ optimizes your creative assets by automating elements like videos, text, and CTAs—keeping content fresh and reducing creative fatigue. What makes Smart+ truly game-changing? It automates the entire process. All you need to do is provide your assets, and our Smart+ handles the rest—from selecting the best creatives to finding the right audience. It’s performance marketing made easy. Ready to unlock the full potential of your campaigns? Click this link to read the TT4B blog and learn how to get started today: https://bit.ly/480EjHU

Your TikTok Shop is about to level up. Introducing GMV Max. Imagine your shop running itself – creating ads, optimizing traffic, and maximizing ROI. That's GMV Max in action. While you're focusing on growing your business, GMV Max is: 📌 Crafting scroll-stopping ads 📌 Boosting paid and organic reach 📌 Tracking every sale (affiliate sales, too) Ready to automate, optimize, and maximize your success? 🔗 Discover GMV Max: https://bit.ly/3ZS3zhi

TikTok is where travelers go from “maybe” to “let’s book it”— are you part of the journey? With TikTok, travel brands can reach an audience that’s actively seeking inspiration and ready to take action. The stats speak for themselves:  📌 67% of TikTok users have searched the platform for travel experiences or destinations. 📌 83% of users say TikTok sparks their interest in visiting new destinations. 📌 91% of users inspired by search take action both on and off the platform after engaging with travel content. 📌 Users aged 45+ engage with travel videos daily more frequently than younger audiences. TikTok’s blend of community-driven storytelling and powerful search capabilities allows travel brands of all kinds to connect with users throughout their journey. Learn how TikTok can help grow your travel brand: https://bit.ly/3zysCLO

Will we see you at #AdobeMax? Sign up for TikTok's breakout session, where we'll breakdown: 📌 How innovative tools (like Adobe's) are making content creation easier, faster, and more accessible than ever.  📌 Maximize the impact and scale of your creative and creator marketing with emerging trends & technology 📌 Understand how TikTok can help drive your brand’s performance goals You won’t want to miss insights from Moritz Bartsch (TikTok), Ryan Detert (Influential), Aubrey Cattell (Adobe) and Mandy Mao (TikTok) 🔗 Sign-up here: https://adobe.ly/4gM77aV

Next week is Advertising Week in NYC. Don't miss our panels with industry leaders covering TikTok’s impact across performance, measurement, and creative. 📌 Monday, October 7 | 12:20 PM | Great Minds Stage - "Be What Happens Next: How TikTok is Reshaping Creative & Commerce" - Learn how to create TikTok content that inspires consumer action and drives sales - Rema Vasan, Head of North America Business Marketing at TikTok - Jessica Phan, SVP of Client Organization at Ipsos 📌 Monday, October 7 | 4:50 PM | Media Stage - "Ahead of the Curve: How the Industry is Evolving in a New Era of Video" - Hear how media agencies are innovating to keep up with changing video content and audience engagement - Soniya Monga, Head of U.S. Agency Partnerships at TikTok - Nancy Hall, Chief Executive Officer, North America at Mindshare - Leah Meranus, Chief Executive Officer, North America at dentsu X - Maureen Bosetti, Chief Investment Officer at IPG Mediabrands - Kim Einan, Chief Strategy Officer, U.S. & Global at Starcom 📌 Tuesday, October 8 | 2:20 PM | Great Minds Stage - "Building Better Business Returns with TikTok" - Explore how TikTok’s new performance tools are helping brands drive bigger business results - Amy J. Oelkers, General Manager of U.S. Commerce, GBS at TikTok - Adolfo Fernández, Head of Performance Solutions & Operations at TikTok - Jeremy Cornfeldt, President at Tinuiti Looking forward to seeing you there! #AdvertisingWeek2024 #AdvertisingWeek #TikTokForBusiness

TikTok is driving commerce everywhere... and we can prove it! We're excited to team up with InMarket to help businesses measure TikTok's impact on in-store visits and sales. With this integration, brands can now: 📌 Measure if their TikTok ads are driving more visitors to their store or restaurant. 📌 Quantify how their TikTok ads influence in-store and online purchases. 📌 Better understand how their campaign tactics led to real-world customer actions. These tools don’t just show what happened—they help you make better decisions next time. Ready to tap into the power of commerce on TikTok? Learn more about this integration with InMarket.