The summer box office saw a 10% decline from 2023, totaling $3.6 billion. Despite the lack of a major superhero movie to kick off Memorial Day weekend, which led to a 22% drop at the start of the season, the industry managed a strong recovery in June and July. Films like “Inside Out 2,” “Deadpool & Wolverine,” and sequels from the “Alien” and “Bad Boys” franchises significantly boosted ticket sales. Shawn Robbins highlighted that the resurgence was driven by a mix of franchise films and mid-range hits. Looking ahead, the fall season appears promising with sequels from popular franchises like “Beetlejuice,” “Transformers,” “Joker,” “Smile,” and “Venom”. How do you think the performance of the film industry impacts broader economic indicators?
Founder & Owner, BOX OFFICE THEORY | Film & Theatrical Exhibition Consultant | Box Office Analyst, Researcher & Forecaster | Writer
The curtain has closed on summer box office, a season that generated $3.6 billion in domestic box office despite a rocky start in May and early June. Moviegoing truly showed its strength again over the past two months. The bounce-back can be attributed to a number of franchise films such as INSIDE OUT 2, DEADPOOL & WOLVERINE, TWISTERS, DESPICABLE ME 4, and mid-range hits like A QUIET PLACE: DAY ONE, BAD BOYS: RIDE OR DIE, and the surprise hit LONGLEGS. Sarah Whitten breaks down the results and what they mean for the fall season ahead in her latest for CNBC. “There may not be a pound-for-pound juggernaut on the scale of ‘Inside Out 2’ or ‘Deadpool & Wolverine,’ but the aggregate of sequels from appealing franchises like Beetlejuice, Transformers, Joker, Smile, and Venom offer plenty of reason for moviegoers, theaters, and studios to be excited about the next two months,” said Shawn Robbins, founder and owner of Box Office Theory. Box Office Theory Paul Dergarabedian #BoxOffice #InsideOut2 #DeadpoolAndWolverine #Twisters #DespicableMe4 #movies #cinema #theaters #film #entertainment #trending #trendingtopic #trendingonlinked #trendingonlinkedin