TixTrack

🎟 The Friday Ticket. SHHHH! 🔇 The hidden benefit of creating a faster checkout experience. We’re dreaming of Heavy On Sales that are friendly towards using mobiles, don’t need to download an app, and give clear information on what I am purchasing. It can be like that ALL of the time. Our Friday Ticket controversial opinion is that “Heavy On Sale Mode” can be used at all times in the lead up to the event and not just at pre-sale. Heavy On Sale mode as it’s known in Nliven is typically deployed for those high pressure, big release sales periods. It gives customers a way to checkout quickly by selecting the number of tickets and the price level they’re willing to spend, and then letting the system allocate THE BEST available seat at that price point based on the pre-defined order of sell from the available inventory. The customer is none the wiser as to how many available seats there are. With the right messaging, the first ticket sold can make the customer feel like they have been lucky enough to secure the last seat in the house. It DOES speed up the checkout process for customers, especially for customers new to the venue or who might only attend on occasion. 🎣But here's the catch: in addition to being a drawcard for customers, it can also be a strategic asset for venues and hirers. The upside? Heavy on sales and best available ticketing creates FOMO. Which drives more ticket sales and increases conversion rates. It reduces manual intervention from ticketing managers to make the map look like it might be selling well. And come performance night, there are no empty rows because customers cant just choose to sit a few rows back. Optimise the checkout experience for your customer AND YOU! We want to help sell the right ticket, to the right customer at the right time.  

FOMO Fridays! In this edition of the Friday Ticket, we unpack how venues can leverage transparency and scarcity to drive FOMO, and curate the customer experience towards specific sessions. The formula is simple: transparency in the customer journey combined with the urgency of scarcity equals increased ticket sales. Venues offering timed entry sessions now can do more than just show a list of sessions. Utilising the Session Picker configurations, venues can now: ·        Show the default admission price for each session ·        Show remaining capacity for the session ·        Show which sessions have sold out, and, ·        Draw attention to specific sessions with dynamic labelling By providing real-time updates on session capacity and pricing, visitors can make informed decisions with confidence. The goal is simple: to ensure that customers know exactly what they're paying for before completing their purchase, fostering trust and transparency every step of the way. BUT Can this be used to move distressed inventory or point customers towards a session they wouldn’t normally go for? Let’s think about what we know about customer behaviour. Customers will typically buy on the hour and half hour (human nature), and times will peak at specific times of day. This might be either side of an experience within the venue. At a zoo, this might be an hour hours before a public feeding of the tigers, or in a gallery setting, centered around guided tours of certain exhibits. This normally means sessions outside of these times in the day move fewer tickets. With a few quick (cheeky) configuration changes, you can drive FOMO for those quieter sessions! ·        Reduce capacity for busy sessions during peak times as dwell times increase⏳ ·        Implement message pop-ups highlighting the benefits of quieter sessions 💬 ·        Apply dynamic pricing rules to incentivise attendance during off-peak hours 💰 ·        Create rules that prevent customers from purchasing too close for two experiences on the same day 📅 Presenting available options to the customer is one thing. Being customer centric is utilising the tools available to present options that suit them best. A quieter session. A cheaper session. A high demand session – we want to help sell the right ticket to the right customer at the right time.

🎟️ The Friday Ticket: Dynamic Pricing Can Work in Museums Too! Warning: Admission to this edition of The Friday Ticket might be priced dynamically! We're exploring how attractions-based venues can harness the power of dynamic pricing to optimise revenue and enhance visitor experiences. With Ticketure's innovative feature, Price Libraries, attractions-based venues – such as museums, exhibitions, immersive experiences, and zoos – can now be incredibly agile in their ability to implement pricing based on demand and by lead time to attendance. How does it work? Ticketure’s timed entry purpose-built platform can handle all the unique pricing requirements for attractions-based venues. From setting a price based on when a customer is purchasing a ticket for, or based on the demand for the session, price changes can be triggered as a calculated percentage of the nominal price, a fixed dollar discount, or changed to a pre-set new price point. Ticketure’s Price Library tool is powerful enough to change an entire season’s pricing, or nimble enough to manipulate the price for specific timed entry sessions all managed by your in-house ticketing team. Bulk changes do not need any intervention by an account manager or TixTrack’s support staff. Combined with Ticketure’s feature allowing a customer to self-manage and exchange their own bookings for a future date, and the option to display prices against the date on the calendar view, the customer experience is completely transparent, flexible, and designed to maximise sales. Stay tuned for more insights and strategies in The Friday Ticket as we continue to explore the evolving landscape of ticketing solutions for cultural institutions. #TheFridayTicket #DynamicPricing #Ticketure #PriceLibraries #VisitorSatisfaction #RevenueOptimisation 🎨🌟

We would like to welcome Horizon 22 , London's highest viewing gallery, to our highly-regarded group of global Ticketure clients. We are always excited to partner with innovative and iconic attractions. If you haven't been already, views of The Big Smoke are spectacular. We look forward to being part of their growing vision. www.tixtrack.com #ticketure #ticketing #digital #museums #timedentry.

Great to be here at #TPC2024. Www.Tixtrack.com We’re feeling inspired. Drop by booth #23 for today’s dose of ticketing talk #ticketing #ticketure #nliven

It's that time of year again. Ticketing Professionals Conference #TPC2024 Birmingham here we come. We are bringing the team, plus baskets of Creme Eggs! Excited to get our annual dose of ticketing talk, gain key insights from peers and learn what's next in the industry. Catch us at Booth 23. www.tixtrack.com #ticketingsystems #nliven #theatres #ticketure #museums

Well... it's a pretty big night for #TixTrack. Thanks to everyone on our team and the #broadwaaydirect team and #Nederlander for making this happen. Couldn't be prouder.

Feeling inspired by the buzz at #Vac2023 this morning. We are shaking things up in the timed entry industry. Come and see why. https://lnkd.in/ebW-SEE9 Drop by our stand. #Westminster #VacIsBack #ticketure