True Tickets

🎭✨ True Tickets is proud to announce our latest partnership with McCarter Theatre Center! As a renowned hub for world-class theater and performing arts, McCarter is taking a bold step forward with a seamless, secure, and modern digital ticketing experience—powered by True Tickets. With Apple Wallet support and instant ticket updates, patrons can enjoy a frictionless way to take their seats while McCarter, a Tessitura member, retains full control and insight over its audience engagement. “Over the past year, we’ve been taking big steps to make it easier for folks to find the events they’re most excited about and reserve their seats,” said McCarter Executive Director Martin Miller. “This past summer, we launched a brand-new, responsive website, featuring McCarter’s updated branding. Now, our tickets will be more modern and user-friendly, too. No more emailed PDFs—your tickets will be delivered straight to your digital wallet. Any mobile user can find them with a click. And just like at the airport, if you’re using Apple Wallet, they’ll helpfully pop up when you arrive at the theatre to scan at the door.” Through this collaboration, McCarter Theatre Center patrons can now easily share tickets with friends via text or email while staying informed with real-time ticket updates in case of schedule changes or exchanges. “We’re excited to collaborate with McCarter to offer a ticketing solution that not only minimizes fraud but also elevates the overall enjoyment for their audiences, ensuring they have a seamless path to the transformative power of live theater,” said Ken Lesnik, Head of Business Development, True Tickets. Join us in celebrating this exciting partnership and experience the magic of McCarter Theatre Center in a whole new way! 🎟️✨ #TrueTickets #McCarterTheatre #Tessitura #DigitalTickets

🚨We’re headed to #TPC2025!🚨 Join The True Tickets team Matt Zarracina, Kirk Mortensen, and Ken Lesnik in Manchester for the Ticketing Professionals Conference 2025 (March 19-21). Kirk Mortensen, Head of Product at True Tickets will be speaking about how digital ticketing can help uncover shadow audience members—discussing the pros, cons, tradeoffs and more. Expect an open conversation with plenty of time for questions. Can't wait to see you there! More info: https://lnkd.in/esYGbThK

Revealing Your Shadow Audience is the Fast-Track to your New Ticket Buyers 🎯 Did you know that most revealed shadow audience members make their first purchase within weeks of using a shared ticket? And their buying behavior mirrors that of your typical new-to-file patrons? This isn’t just data—it’s immediate and real sales potential. 💡 🔥 Capture & Convert Your Shadow Audience: ✅ Engage them quickly after their first visit 📆 ✅ Offer incentives for repeat attendance ✨ ✅ Watch them turn into loyal ticket buyers 💸 At True Tickets, we help you identify, engage, and convert shadow audiences before they slip away. 🚀 Heading to the Ticketing Professionals Conference in Manchester next week? Let’s connect! 🎭 📖 Get the JCA study on audience behavior and see the impact we’re delivering for our Tessitura partners like the Roundhouse Trust and the Royal Ballet and Opera today: 🔗 https://hubs.ly/Q03bJpYv0 #AudienceConversion #EventMarketing #PerformingArts #TrueTickets #TicketingTech

We’re thrilled to announce our new partnership with the Royal Ballet and Opera, one of the world’s most renowned cultural institutions. This collaboration marks a significant step forward in delivering a seamless, secure, and accessible ticketing experience for audiences at Covent Garden. With True Tickets’ digital ticketing solution, patrons will enjoy: ✅ Effortless mobile wallet compatibility ✅ Faster, QR-based entry ✅ Enhanced protection against fraud and unauthorized resale For over three centuries, the Royal Ballet and Opera have been at the heart of London’s cultural life, and we’re honored to help them modernize their ticketing while upholding their commitment to accessibility, innovation, and artistic excellence. As Ken Lesnik, our Head of Business Development, puts it: "We are honored to collaborate with an institution that shares our values of innovation and accessibility. Together, we aim to create a seamless experience that allows audiences to focus on what truly matters: the transformative power of ballet and opera." https://lnkd.in/gsd8E2JN #DigitalTicketing #InnovationInTheArts #TrueTickets #RoyalBalletAndOpera #SecureTicketing #AudienceFirst

I’m thrilled to announce that I’m joining True Tickets—a trailblazing startup disrupting the ticketing industry with cutting-edge, secure, contactless solutions and an incredible roster of global clients!    As Director of Growth Marketing, I’ll be focused on fostering meaningful connections and expanding our reach through strategic marketing initiatives. I’ll lead our demand generation, marketing automation, and our MarTech stack while supporting international growth, strengthening partnerships, and building an unforgettable brand.   True Tickets powers some of the world’s most iconic venues—Boston Symphony, Dallas Symphony, New York City Ballet, and the Royal Opera House, announced today! https://hubs.la/Q03bnVs00 venues rely on them to safeguard their tickets and delight patrons. With over 15 million tickets delivered for 79 venues across the US, UK, and Canada, we’re on an incredible trajectory, and I’m thrilled to help shape our next chapter in 2025 & beyond!   I’m beyond excited to join CEO Matt. Zarracina and President Steven. Dobesh—fellow Navy vets! Not to mention VP of Sales Ken Lesnik, VP of Product Kirk Mortensen, and the entire True Tickets crew—all pushing the boundaries of what’s possible in the digital ticketing space! #GrowthMarketing #DigitalTicketing #SaaS #Innovation #Leadership #NavyVets #Teamwork #MarketingStrategy

True Tickets is proud to partner with the Royal Ballet and Opera, bringing secure, seamless digital ticketing to one of the UK’s most iconic cultural institutions. 🎟️ ✨ With this collaboration, audiences will enjoy a smoother, safer, and more accessible ticketing experience—fully compatible with mobile wallets and designed to eliminate fraud and unauthorized resale. This marks another milestone in our growing presence in the UK. For those joining us at Tessitura's #TLCCUK, we look forward to sharing how True Tickets is helping arts organisations navigate fiscal challenges, compliance concerns, and audience engagement in a post-pandemic world. Let’s build a stronger future together! 💡 #DigitalTicketing #TrueTickets #RoyalBallet #RoyalOpera #Tessitura #LiveEvents #TheatreInnovation #Ballet #Opera #TicketingTech

Thrilled to share that True Tickets is now partnering with the Royal Ballet and Opera, one of the world’s most prestigious cultural institutions! 🎭✨ From Covent Garden to the world, the Royal Ballet and Opera continues to set the standard for artistic excellence. Now, with True Tickets' secure digital ticketing, they’re delivering a seamless, accessible, and fraud-resistant experience for their audiences. This partnership reinforces what we’ve learned working with the Roundhouse Trust and dozens of other incredible Tessitura organisations—trusted relationships matter. UK arts organisations need proven solutions that add value from day one, and we’re proud to support them. Looking forward to discussing this partnership at Ticketing Professionals Conference next week in Manchester and connecting with even more organisations at #TLCCUK. Let’s talk about how we can help venues—big and small—modernise ticketing while maintaining control and strengthening patron relationships. 👇 https://hubs.la/Q03bhcVK0 #DigitalTicketing #Ballet #Opera #TrueTickets #Tessitura #TheatreTech #LiveEvents #RoyalBallet #RoyalOperaHouse #Partnership

Last week, I had the great fortune of experiencing the incredible Luna Luna exhibit with Ken—if you're in NYC before March 16th, don’t miss it! A must-see for fans of Jean-Michel Basquiat, Keith Haring, and Roy Lichtenstein. 🎨 Fun fact: The Shed (NY) is one of the original seven True Tickets Tessitura pilot clients—even before its doors opened in 2019! Alongside Adrienne Arsht Center for the Performing Arts of Miami-Dade County, Segerstrom Center for the Arts, Dr. Phillips Center for the Performing Arts, Straz Center for the Performing Arts, The Smith Center for the Performing Arts and The Philadelphia Orchestra and Ensemble Arts they helped shape what True Tickets is today.✨ https://hubs.ly/Q03b1pxd0 #LunaLuna #TheShedNYC #TrueTickets #DigitalTicketing #JeanMichelBasquiat #KeithHaring #RoyLichtenstein #NYCArts

I’ll be at the Ticketing Professionals Conference (TPC) in Manchester from March 19-21 and would love to connect with anyone interested in talking about True Tickets or ticketing more broadly. I’m especially excited for these sessions: 🔥 F*** Around and Find Out: Tales from the Trenches of Leadership with Roundabout Theatre Company's Gabe Johnson. 🤖 Harnessing AI as a Force for Good with Tessitura's Rachael Easton. 📈 Boosting Loyalty and Revenue: How Apps and CDPs are shaping the Future of cultural Institutions through Data-Driven Engagement with easy-connect's Sophie Garzon-Lapierre. 🎭 How can we get the audience to come back if we don’t know who they are (a question True Tickets helps answer every day)? with Kirk Mortensen. If you’ll be there, let’s grab a coffee and chat! ☕🎟️ #TPC2025 #Ticketing #AI #FanEngagement #Leadership #DataDriven

One year, two incredible partners! 🎉 This week marks one year of seamless, secure digital ticketing with Pacific Symphony and Houston Grand Opera—two Tessitura client powerhouses in the performing arts. From world-class symphonies in Orange County to groundbreaking operas in Houston, our partnerships have helped streamline ticketing, combat fraud, and enhance audience experiences every step of the way. Here’s to a year of innovation, and many more to come! #TrueTickets #PacificSymphony #HoustonGrandOpera #DigitalTicketing #Tessitura #SecureAccess