📊 𝟔𝟏% 𝐨𝐟 𝐁𝟐𝐁 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐩𝐥𝐚𝐧 𝐭𝐨 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠. But why is this happening? Insight from Brendan Gahan highlights the 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐨𝐟 𝐁𝟐𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 🚀. Traditional tactics are being replaced by a powerful new tool: influencer marketing. Here's why it's catching on: 🔹 Issue: B2B buyers are 𝐨𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐞𝐝 by generic content and endless ads. 🔥 Strain: 40% of deals stall due to 𝐥𝐚𝐜𝐤 𝐨𝐟 𝐜𝐨𝐧𝐬𝐞𝐧𝐬𝐮𝐬 🛑, leaving businesses stuck. 💡 Approach: 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫-𝐝𝐫𝐢𝐯𝐞𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 solves this by providing trusted, authentic voices—87% of B2B buyers prefer credible content from industry influencers 📈. More brands are seeing the value, leading to a 61% increase in influencer spending. Key Points to Consider: 1. LinkedIn is expanding influencer/brand partnerships 💼 2. 1.7x higher CTR on thought leader ads 🌟 3. Group-based B2B decision-making is growing 👥 4. Brands that build trust now will influence the 95% not ready to buy today. The takeaway: 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 is the bridge that turns stalled deals into closed contracts ✅. —————————————— 🔔 Follow Top Voices Unite for more engaging content that seeks to educate and encourage as you build your business skills and achieve #personalgoals. 🔥 And when you’re ready to take your event to the next level, connect with us to have a dynamic speaker like Brendan Gahan for your next in-person or #virtualevent. November dates still open—don’t miss out! #B2BMarketing #InfluencerMarketing #ContentStrategy #TopVoicesUnite
CEO/Co-Founder Of Creator Authority (LinkedIn Influencer Marketing Agency)
61% of B2B leaders plan to increase influencer spending. A slew of insights were shared at #B2Believe London (LinkedIn's B2B marketing event) on Monday. I poured through the content shared and its clear the future of LinkedIn influencer marketing is bright. 𝗧𝗵𝗲 𝗕𝟮𝗕 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝗶𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗿𝗮𝗽𝗶𝗱𝗹𝘆 • 87% of B2B buyers prefer credible content from trusted industry influencers • 61% of B2B leaders planning to increase influencer spending • 90% of professionals use social media for knowledge gathering 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿/𝗯𝗿𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: In March of this year, LinkedIn expanded the role of Thought Leader Ads, a feature initially launched to amplify employee content. This capability has now been broadened - now advertisers "can sponsor content from any member—not just employees". Just last month they even expanded these into Newsletters. These ads have shown impressive results, averaging: • 1.7x higher click-through rate (CTR) • 1.6x higher engagements While influencer marketing was certainly an emphasis, it wasn't the sole theme of the event, which also highlighted several key differences between B2B & B2C, including: 𝗚𝗿𝗼𝘂𝗽-𝗕𝗮𝘀𝗲𝗱 𝗕𝟮𝗕 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴: B2B buying involves multiple stakeholders, with 40% of deals stalling due to lack of consensus. 𝗧𝗵𝗲 𝟵𝟱-𝟱 𝗥𝘂𝗹𝗲: Only 5% of buyers ready to purchase at any time, companies need to focus on brand-building to influence the remaining 95% and ensure they are top of mind when the time to purchase arrives. Undoubtedly, the rise of LinkedIn influencers signals a shift: the future of B2B marketing belongs to those who build trust and drive connections. ---- Enjoy this? ♻️ Repost it to your network & follow Brendan Gahan for more. Interested in LinkedIn Influencer Marketing? Reach out to us Creator Authority.