Last year, we increased shopper identification rates by an average of 42.4% across our enterprise retailer customer base.
🍪 Last week, Google deprecated third-party cookies for 1% of Chrome users, with the other 99% planned later this year. Because cookies are the most cost-effective way to reach new customers, this is bad news for retailers… who don’t have first-party identification strategies in place.
👥 Identity has been one of our highest priorities over the last year. We’ve invested significantly in first-party data identity recognition, launching a full Transparent Identification offering, including our latest release of the Transparent ID Network. We’ve also completed identification audits across 96% of our enterprise retailer customer base.
📈 Built on first-party data, our proprietary Transparent Identification technology provides retailers with detailed insights into their performance by acquisition source and device. From there, our in-house retail strategists can help them increase identification rates.
💰Better identification rates allow retailers to respond to customer signals with highly relevant campaigns, ultimately driving incremental reach and revenue in the short-term, and repeat purchase rates and lifetime value in the long run.
👇 See below to read more about our continued investment in identification capabilities: