Tower 28 Beauty, Inc.

Our bestselling LipSoftie® Lip Treatment is now available in 3 NEW flavors: 🍬🧚♀️Sugar Plum (sheer mauve) 🥳🧁Confetti Cake (sheer lavender pink) 🫘🍡Red Bean Mochi (sheer rosy nude) Made with 100% food-grade flavor (no fragrance or artificial flavors) and safe for sensitive skin 💜 Now available at SEPHORA + tower28beauty.com! . . . The lovely editors over at Teen Vogue put LipSoftie to the test! See what they have to say about our favorite lip treatment 👉 https://lnkd.in/gBPMhJVe

When two powerful female founders join forces... you know it’s going to be good! 🙌 Amy Liu + Shani Darden are sitting down to talk about one of our favorite ingredients—hypochlorous acid, its amazing benefits, and how it truly does it all. Our SOS Spray is coming to the Shani Darden Skin Care studio soon!

This weekend, we kicked off Lunar New Year celebrations early at SEPHORA Santa Monica! From heart-to-hearts with our Founder/CEO Amy Liu to indulging in mochi donuts from DoMo Donuts and Mochi Donuts and gifting T28 goodies, it was a day filled with all the good vibes. 🧧✨🐍 We’re also so proud to share that 100% of the profits from our weekend together were donated to the LA Fire Department Foundation in support of their bravery and ongoing efforts to keep our city safe ❤️🩹 A HUGE thank you to everyone who came out and made it so special. Here’s to more IRL moments, meaningful connections, and all the fun to come in 2025. We can’t wait! 🫶

“We bought our first home in the Palisades 8 years ago. It’s where we raised our kids—but more than that, it’s the community they grew up with. The parks, the library, karate, art classes… but most of all, the people. Our neighbors and friends, the teachers, the baristas, and everyone who makes this place feel like home. My heart breaks for the place and the people we hold so close. I love LA. It’s my home, my muse, and my community. (And @tower28beauty is my love letter to this city!) This past Friday, I was reminded once again just how resilient Angelenos are and how quickly we come together in times of need. We hosted an incredible Essentials Suite for families affected by the fires, and it was a powerful reminder of what we can achieve when we show up for each other. Thanks to the generosity of so many brands, donors, founders, and volunteers, we were able to provide immediate relief to those in need. To everyone who stepped up so quickly: THANK YOU. Your support means everything. Let’s keep showing up for one another—because together, we are stronger. ❤️🩹” -Amy Liu

“𝘿𝙞𝙨𝙥𝙡𝙖𝙘𝙚𝙙 𝙗𝙮 𝙩𝙝𝙚 𝙋𝙖𝙡𝙞𝙨𝙖𝙙𝙚𝙨 𝙛𝙞𝙧𝙚 𝙞𝙣 𝙇𝙤𝙨 𝘼𝙣𝙜𝙚𝙡𝙚𝙨, Amy Liu 𝙞𝙢𝙢𝙚𝙙𝙞𝙖𝙩𝙚𝙡𝙮 𝙩𝙤𝙤𝙠 𝙖𝙘𝙩𝙞𝙤𝙣. 𝙏𝙝𝙚 𝙏𝙤𝙬𝙚𝙧 𝟮𝟴 𝘽𝙚𝙖𝙪𝙩𝙮 𝙛𝙤𝙪𝙣𝙙𝙚𝙧 𝙢𝙤𝙗𝙞𝙡𝙞𝙯𝙚𝙙 𝙝𝙚𝙧 𝙣𝙚𝙩𝙬𝙤𝙧𝙠 𝙩𝙤 𝙤𝙧𝙜𝙖𝙣𝙞𝙯𝙚 𝙩𝙝𝙚 𝙇.𝘼. 𝙁𝙞𝙧𝙚 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙎𝙪𝙥𝙥𝙤𝙧𝙩 𝙀𝙫𝙚𝙣𝙩, 𝙖 𝙧𝙚𝙡𝙞𝙚𝙛 𝙚𝙛𝙛𝙤𝙧𝙩 𝙛𝙤𝙧 𝙩𝙝𝙤𝙨𝙚 𝙖𝙛𝙛𝙚𝙘𝙩𝙚𝙙 𝙗𝙮 𝙩𝙝𝙚 𝙙𝙚𝙨𝙩𝙧𝙪𝙘𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙙𝙚𝙫𝙖𝙨𝙩𝙖𝙩𝙞𝙣𝙜 𝙬𝙞𝙡𝙙𝙛𝙞𝙧𝙚𝙨. 𝙊𝙫𝙚𝙧 𝟭𝟱𝟬 𝙗𝙚𝙖𝙪𝙩𝙮 𝙗𝙧𝙖𝙣𝙙𝙨 𝙙𝙤𝙣𝙖𝙩𝙚𝙙 𝟳𝟬,𝟬𝟬𝟬 𝙥𝙞𝙚𝙘𝙚𝙨 𝙤𝙛 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙛𝙤𝙧 𝙩𝙝𝙚 𝟳𝟬𝟬 𝙞𝙢𝙥𝙖𝙘𝙩𝙚𝙙 𝙛𝙖𝙢𝙞𝙡𝙞𝙚𝙨 𝙩𝙝𝙖𝙩 𝙨𝙞𝙜𝙣𝙚𝙙 𝙪𝙥 𝙩𝙤 𝙥𝙖𝙧𝙩𝙞𝙘𝙞𝙥𝙖𝙩𝙚. "𝙏𝙝𝙚 𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙄 𝙬𝙖𝙣𝙩𝙚𝙙 𝙬𝙖𝙨 𝙞𝙩 𝙩𝙤 𝙗𝙚, 𝙡𝙞𝙠𝙚, 𝙎𝙚𝙥𝙝𝙤𝙧𝙖 𝙩𝙪𝙧𝙣𝙚𝙙 𝙩𝙤 𝙡𝙞𝙛𝙚,” 𝙩𝙝𝙚 𝙏𝙤𝙬𝙚𝙧 𝟮𝟴 𝘾𝙀𝙊 𝙨𝙖𝙞𝙙. “𝙄 𝙩𝙝𝙞𝙣𝙠 𝙗𝙚𝙖𝙪𝙩𝙮 𝙞𝙨 𝙤𝙣𝙚 𝙤𝙛 𝙩𝙝𝙤𝙨𝙚 𝙩𝙝𝙞𝙣𝙜𝙨 𝙬𝙝𝙚𝙧𝙚 𝙞𝙩 𝙢𝙖𝙠𝙚𝙨 𝙪𝙨 𝙛𝙚𝙚𝙡 𝙡𝙞𝙠𝙚 𝙬𝙚’𝙧𝙚 𝙨𝙤𝙡𝙞𝙙. 𝙄𝙩 𝙢𝙖𝙠𝙚𝙨 𝙪𝙨 𝙛𝙚𝙚𝙡 𝙬𝙝𝙤𝙡𝙚.” 💜 We are deeply grateful to have hosted a community event for those affected by the recent LA fires. In partnership with YSE Beauty and CAVU, we provided essentials—ranging from beauty and household items to clothing, food, supplements, and pet supplies—to over 600 families. 💜 This incredible effort wouldn’t have been possible without the quick and generous support of our amazing brand partners (over 150!!), who donated hundreds of products each. Read more at Us Weekly: https://lnkd.in/gJrsXnxF

“Never doubt that a small group of thoughtful committed individuals can change the world.” - Margaret Mead ❤️ In partnership with YSE Beauty and CAVU, we hosted a community event on Friday for those affected by the recent LA fires and provided essential items and supplies to over 600 families. None of this would have been possible without the 150+ brands that donated hundreds of essentials and the numerous volunteers who showed up for this community. LA Strong ❤️🩹💪

Our founder, Amy Liu is sharing the inspiration behind our latest LipSoftie launch, Red Bean Mochi 🍡🧧

As fires continue to impact our beloved city, our hearts are with everyone affected. We wanted to provide you all with a few ways that you can help support our home and we will continue to update our stories with additional ways to support the community. Our team is working quickly to get necessary items over to our first responders and provide essential items to our LA community who have been impacted by the wildfires. Today and every day, we’re deeply grateful for our brave firefighters and first responders who tirelessly work on the front lines to protect and save our city.

“Tower 28 has unveiled its latest innovation in lip care, the Red Bean Mochi LipSoftie, combining the hydration of a lip mask with a sheer tint for a natural, rosy nude finish. Designed with sensitive and irritated lips in mind, the LipSoftie offers instant comfort while delivering long-lasting hydration. Adding a playful twist, the balm features a food-grade red bean flavor, elevating the experience of lip care with a subtle, sweet touch. The formula is built on a blend of four restorative oils and lysine, providing a non-sticky texture that feels lightweight yet nourishing. Clinically proven and dermatologist-approved, it delivers hydration that not only soothes but also prevents further drying." Inspired by one of Amy Liu's favorite treats, Red Bean Mochi is a sweet, chewy dessert made from smooth, creamy red bean paste and pillowy soft mochi 🍡✨ Available now online at SEPHORA + Tower28Beauty website! Read more about our newest launch 👉 https://lnkd.in/g-G8BNF5 DSCENE PUBLISHING Anastasija Pavic 💗

"To bring good fortune and honor founder Amy Liu's AAPI roots, Tower 28 is rolling out a fresh, sheer rosy nude called Red Bean Mochi. It's yet another way to achieve the hydration of a lip mask with the perfect kiss of color. If you're on the sensitive side, good news. The terrific tint is designed for easily irritated lips and is actually dermatologist-approved. Not to mention being recognized by the National Eczema Association." 🍡 ICYMI - we just launched a new shade of LipSoftie®! A clinically-tested vegan lip treatment that delivers the intense hydration of a lip mask with a sweet sheer tint using food-grade, non-artificial flavor. 🫶 This award-winning formula is now available in 6 tinted shades that deliver instant comfort + long-lasting hydration for smooth, softie lips. Read more about our newest shade in this Fashion Times article by Morgan Schimminger ✨ https://lnkd.in/gD_KFXgP