TrackFly

We’re unveiling our fresh new branding—complete with a redesigned logo and website! This transformation isn’t just about bringing a new modern look to TrackFly; it’s a reaffirmation of our mission to empower specialty retailers and their brand partners across diverse industries. A huge thank you to our incredible community for your continued support. This is just the beginning, and we can't wait for what’s ahead! Check out the video below for a special message from our CEO, Stephen Baird. 👇 #TrackFly #specialtyretail #data #tech #siliconslopes

Thank you to the TechBuzz News team for featuring TrackFly in their latest article! We’re excited to share that in 2024, TrackFly hit a 99% customer retention rate and saw nearly 200% net revenue growth — and this is just the beginning!  Our mission is to revolutionize how businesses collaborate in a sales channel that’s been overlooked for far too long. To our incredible customer community — thank you for your continued support! Together, we’re bringing powerful insights tools to the specialty retail industry and driving meaningful change that elevates local commerce. #TrackFly #RetailInnovation #CustomerSuccess #SpecialtyRetail #DataDriven #siliconslopes #techbuzz https://lnkd.in/gAnrpuVK

Seeing brands like MANERA share TrackFly's commitment to supporting local shops is inspiring. Together we share a deep commitment to provide top-tier products and solutions that help these businesses thrive. Big thanks to Mike Vavak for sharing—be sure to check out the full article in his post!

If you haven't heard about the legacy story of Island Water Sports, then you need to listen to this. Cheyne Cottrell, co-owner of IWS has helped lead his family business since 2006 and has grown to now 3 locations. One of the biggest lessons he's learned is the importance of brand partnerships. Check out the full article (link in comments) where Cheyne shares how brand partners like Chris Payne from Quiksilver have played a key role in growing his sales. Now, he’s taking these partnerships to the next level with Trackfly. By inviting brands to connect on Trackfly, Cheyne gives them real-time sales reports for their products at his store—saving time and strengthening collaboration. This allows his brand reps, who have supported his journey, to go even further by providing more timely reorder recommendations throughout the season based on daily sales trends. So, click the link in the comments to read Cheyne’s story and discover four key lessons he’s learned from nearly 20 years of running Island Water Sports with his family. A must-read for retailers looking to grow and brands looking to better support their specialty retailers. #specialtyretail #Islandwatersports #trackfly #outdoorretail #technology #data #outdoorindusty

We love to hear this from people! Thanks, Michael O'Connell for the feedback and we're happy you had a great experience.

The TrackFly team was well-represented at Surf Expo, kicking off 2025 on a high note. We had the opportunity to present at several learning lab sessions and breakfast events. It was great to reconnect with amazing people in the surf and skate industry, including our partners from the Board Retailers Association with Doug Works and George Leichtweis. They offer amazing benefits to their specialty retailer community and we couldn't be more excited about what is to come this year. Jeremy Porter from Tidey had an impressive booth, and together we’re making strides in cleaning up plastics from rivers and oceans with over 800lbs removed so far from the partnership. Our CEO Stephen, participated in a few presentations at the event alongside Dan Jablons from Retail Smart Guys and Cheyne Cottrell from Island Water Sports. The team also met up with some great industry leaders including Roy Turner from Surf Expo, Rob Machado from Firewire Surfboards and Chris Bertish who wrote the book "All In" about his inspiring story to cross the Atlantic Ocean on a SUP Board. Several TrackFly customer community members including Sean Kelly from BAJÍO Sunglasses, Grundéns , Free Fly Apparel, and SGS Sports Inc./Body Glove International were all at the show and it was amazing to see how they are connecting with their retailers on TrackFly to better collaborate on inventory for 2025. Can't wait for the next show in Sept!

We're excited to welcome BENCHMADE to the TrackFly customer community. Benchmade is a leading American knife manufacturer, blending precision craftsmanship with innovation. If you need a knife for fishing, cutlery, hunting, tactical, or general outdoor use, Benchmade is a brand you can trust. Known for their durability and advanced technology, Benchmade knives serve a wide range of professionals and enthusiasts. We're excited to be working with Jon deAsis, Jenifer Daugherty, Scott Oliver, and the entire Benchmade team as they work to elevate their support for specialty retailers using TrackFly's many tools for success. #trackfly #benchmade #outdoorretail #specialtyretail #outdoorknife

We are proud to be an official Stage 2 Capital 2024 Catalyst Program graduate! This experience has been instrumental in helping us grow our customer community of retailers and brands as we strive to bring greater intelligence to the specialty wholesale industry. We want to thank our incredible mentors, Mandy Cole, Gary Lombardo, Cliff Unger, Graham D. Collins, Amy Volas, Lindsey Meyl, Katherine Palmer, Sean Po, and the Catalyst team for their guidance and support! The value we received from this program is immeasurable and we couldn't be more excited about the future of TrackFly. Stage 2 Capital #startup #trackfly #utahstartups #siliconslopes

Exciting news about one of our retailer community members Pack & Paddle.

"There is no reason why TrackFly could not help us grow 30%...I believe that." Check out this teaser of our latest case study featuring Chris Frangiosa. Chris is the operations manager for 5 brick-and-mortar specialty retail stores and owns VILD Consulting where he helps retailers manage their businesses more efficiently. Download the full case study in the comments, featuring an in-depth interview with Chris. Learn how he leveraged the TrackFly platform to transform his brand collaboration strategies, driving over 200% sales growth in select categories. #trackfly #outdoorretail #specialtyretail