Triple Whale

Testing thousands of creatives is overrated. The real way to win on Meta: have the most robust data. If your ads are struggling this year, audit your tech stack. Are you sending all of the data back to Meta that you could be? The more customer data Meta has, the stronger your prospecting will be. You gotta feed the beast. And Triple Whale can really feed the beast. They recently released Sonar (Meta Conversions API integration), which passes back: - Onsite conversions - Carts - Subscriptions Into your Meta account. Now is the time. Take 15 mins to set it up. Feed Meta more data to better target new vs. returning customers this BFCM. The better data Meta has the better the targeting. Integrate with Sonar today: https://lnkd.in/eyRGpzYS #shopify #triplewhalepartner

BFCM is unpredictable. Brands need the right tools and real-time data to make smart decisions quickly and confidently. That’s why we’ve launched six new features designed to optimize ad spend, gain deeper insights, and drive revenue—just in time for BFCM. 💸📊 Here’s what’s new:  🔧 Pre-built BFCM Templates for faster, smarter decision-making 🧠 BFCM AI Prompts to unlock key insights with Moby 💬 Moby Build & Auto Mode for flexible, data-driven reports 📈 Sonar Custom Events for Meta to supercharge your ROAS 🛠️ Advanced Post-Purchase Survey to refine zero-party data strategies 💡 Yotpo Reviews Integration to link customer feedback with performance Ready to crush BFCM 2024? Click the link in the comments to learn more about each feature.👇

Man, I really hate it when Triple Whale does my job for me 🙃 A Whole New World of Possibilities (👈 the unofficial tagline, not approved my marketing. Don’t @ me)

🚨 Our 2024 BFCM resource hub is now LIVE. 🚨 Get the insights and tools to win BFCM, including: 🔧 Pre-built BFCM dashboards 📈 Historical data trends from previous BFCMs 📘 Tactical advertising strategies for 2024 🤖 AI-driven tactics to stay agile Planning only gets you so far. The top ecommerce brands adapt in real time to capitalize on every opportunity during the biggest sales event of the year. 💰 Maximize your 2024 Black Friday & Cyber Monday with Triple Whale. ⬇

What if you could unlock real-time insights that fuel your ecommerce brand's growth every single day? Imagine having access to a dashboard that gives you everything you need to optimize ad spend, track hourly data, and scale like never before. adQuadrant partnered with Triple Whale to bring you something groundbreaking—the first community dashboard on their next generation platform, designed to give $10M+ Shopify Plus brands a competitive edge. This isn’t just another tool; it’s a game-changer for scaling campaigns with precision. Hosted by Daniel Shepherd from adQuadrant, this Masterclass features Shawn H. Assad, MBA, who conceptualized the board, and Ethan Shust from Triple Whale, who helped bring it to life. Together, they break down how top-performing brands are using this powerful tool to drive real-time growth. Get access to the full session and start leveraging these insights for your business today. https://lnkd.in/gGNQ7XHK #triplewhale #shopify #advertising

Couldn't have said it better ourselves, Captain. 🫡 Chart your course to one source of truth with Triple Whale. ⚓ 🐳

Audience insights and segmentation can be a massive win going into BFCM. Triple Whale helps you create any audience you desire to monitor performance and enrich Meta/Klaviyo. Here are a few use cases: 🐳 Identify whales who originally purchased from Meta and have an AOV >$XXX 👎 Target "Lost" customers who purchased 2+ times but have not made another purchase in >XX Months 🎁 Monitor products purchased, AOV, LTV and target gift givers from last year 💰 Understand the LTV of New Customers acquired last year during BFCM so you can set a NCPA target for 2024 🎯 Send back new customer events with CAPI, providing real-time new customer purchase events to platforms like Meta (soon Google or Tiktok). With Triple Whale, you get dynamic, always-up-to-date audiences that automatically sync—keeping your campaigns relevant and effective. 

Hold me back. Hold me back. The team's done it again! Officially unleashing the Trends, Targets & Correlation Analysis template directly ahead of the busiest time of year for e-commerce brands? Bold move, I know. Listen, you need three things to steer your shop toward success: 👀 Clear visualization of key performance indicators (KPIs) 🕳️ Deep insights into trends and correlations 🎯 Precision in measuring actual performance against targets Ditch the paper map Magellan— here's your compass for navigating the real sea; the sea of data. Here's who this template is for: 1️⃣ The Trend Trackers: Visualize daily revenue and compare it against your targets 2️⃣ The Efficiency Enthusiasts: Monitor Cost Per Acquisition (CPA) and New Customer CPA then set targets against them 3️⃣ The Correlation Connoisseurs: Assess the correlation between a dozen metrics so that you know what levers to pull 4️⃣ The Strategic Analysts: Observe and correlate trends over time with key performance indicators like new customer orders and conversion rates Ready to chart a course for growth? Let this new template be your first mate.

It’s Episode 10 of 10 Tactics to Master Before Q4! And this one really is a 10/10. For the final episode, Nate Lagos brings on Rabah Rahil, CMO FERMÀT, to talk about taking care of yourself and your team, especially during high-stress times like BFCM. Dive in as we discuss things like: 📆 Important meetings to have with your team ❌ Meetings to STOP having 👍 How to reward your team for input and effort instead of outcomes And lots more. Full episode and more in the comments!

Q4 is just 5 days away! And that means we're almost finished with our podcast series, 10 Tactics to Master Before Q4. For episode 9, Nate Lagos is joined by MacCoy Merkley, CMO @ Portland Leather Goods to discuss how to create a stable, reliable, and predictable marketing ecosystem. Nate and MacCoy both pull back the curtains to reveal what has worked for them, so you don't have waste time and money trying to figure it out yourself. It's crunch time, folks... Let's smash this Q4!